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Omnisend Review 2022: Features, Pros, & Cons

omnisend review

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In this post, we will check out the extensive Omnisend review with all the top features and its pros and cons.

Note:- Sponsored By Omnisend

Omnisend has fast become one of the most sought-after services for marketing automation. Standing as one of Shopify’s top five apps for email marketing, it’s an industry staple for more than 70,000 global customers.

It’s not hard to see why. Omnisend is a robust platform, offering a lot even on the free tier. Their platform has won multiple awards from G2’s body of reviewers and is currently ranked as an industry leader.

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And thanks to their forever-free plan, Omnisend remains an accessible and affordable automation solution for brands of any size.

Let’s explore the ins and outs of Omnisend’s automation platform, breaking down its major features, pricing plans, and advantages and limitations.

Omnisend Review

  About Omnisend: a brief summary

Designed specifically for eCommerce, Omnisend is a marketing automation platform that specializes in omnichannel marketing, including email, push, and SMS.

Omnisend’s automation workflows connect several channels to enable seamless communication regardless of which channel a customer prefers. Its no-coding platform empowers users to create eye-catching layouts quickly and easily, while shoppable emails and A/B testing tools allow marketers to identify new trends and opportunities.

There are three pricing plans provided by Omnisend, including their free forever tier.

  Omnisend features list

From automation and workflow tools to backend analytics, Omnisend’s feature list is accessible to a variety of eCommerce industries.

Across all three pricing plans, features include:

  • Google customer match
  • Facebook custom audiences
  • Pre-built and custom workflows
  • Email, SMS, and web push automation
  • Email campaigns
  • Email A/B testing
  • SMS campaigns
  • Web push notification campaigns
  • Web tracking data history
  • Customer segmentation
  • Popups and landing pages
  • Email template library
  • Sales and performance reports

The only features not included on all three plans—free SMS credits, brandless forms, and advanced reporting—are available on the highest tier.

Let’s explore the most impactful Omnisend features in greater detail.

  Marketing automation tools

Omnisend allows users to combine three separate channels (email, SMS, and web push notifications) into a single automation workflow. You can create your own or use their pre-built workflows to save time.

Automation workflows also provide:

  • A/B testing capabilities
  • Personalized splits and triggers within the same workflow
  • Built-in messaging reports
  • Conditional content blocks
  • Data from your integrations

  Email marketing

Whether you have previous email marketing experience or not, Omnisend’s tools are incredibly easy to use. The editing software is entirely no-code, offering drag-and-drop elements to create customized workflows.

One of Omnisend’s most impressive features is shoppable emails. These come with plenty of analytics support so you can track their performance over time.

You can even generate discount coupon codes to entice buyers back to your store, sending the codes to specific audience segments of your email list.

When building the actual emails, you can choose from one of Omnisend’s email templates or customize one of your own. You can also plug into dynamic content boxes that adapt to individual customers, with features like:

Product picker

Unique discount codes

Product recommendations

Omnisend’s email marketing tools also allow for additional audience segmentation, notably with platforms like Facebook and Google.

You can filter customers based on a number of factors before sending off a new campaign, or compare data with pre-existing reports to choose the right target audience.

  SMS marketing

Omnisend supports sending SMS to any country code in the world.

Just like email marketing, you can set up segmentation, campaign boosting, and A/B testing for each of your campaigns.

It also supports integration with Gorgias, which allows your customers to respond and you create a two-way street of communication.

You can use several tools to grow your SMS list. The most popular of these include:

Popups

Sign-up boxes

Landing pages

Wheel of Fortune

You’re free to pick a pre-built SMS campaign or design one of your own. And regardless of your Omnisend price plan, you can create one-off or ongoing text campaigns for different audience segments.

  Web push notifications

Omnisend allows clients to send web push notifications as an additional communication channel.

Their listed use cases include:

Cart abandonment
Browse abandonment
Transactional messages

With a conversion rate of 30%, web push notifications are effective, and Omnisend includes them on every plan—including the free one.

  Popups & forms

omnisend review

Omnisend boasts an impressive forms library for lead pipelines and beyond. All ready-made themes are mobile optimized to ensure interactions remain consistent across platforms.

Users can choose from:

Website popups
Landing pages that turn traffic into subscribers
Wheel of Fortunes offers a gamification experience
Sign up boxes that encourage leads to join an email list

Analytic reports are also available to help track your marketing growth and progress.

  Third-party integrations

Both third-party and store platform integrations are available with Omnisend.

Store connections include:

Shopify
BigCommerce
WooCommerce (WordPress)
Magento 1
Magento 2
OpenCart
Drupal Commerce
Volusion
Wix
CV3

Apart from its storefront support, Omnisend also provides dozens of additional third-party integrations on its app market. These platforms provide additional workflow customizations for signups and forms, rewards and promotions, customer support, shipping, and other miscellaneous tasks.

Some of the most popular integrations include:

AfterShip
Integrately
Gorgias
Typeform
Smile
Prehook

Some integrations, including Zapier, allowing you to connect your Omnisend account with more than 3,000 additional workflows to really unlock the power.

  Analytics dashboard

omnisend review

Compared to other automation platforms, Omnisend’s analytics and reports are fairly well-rounded.

They include:

Customer lifecycle stages
Retention analytics
Audience segmentation

The Pro plan also includes Advanced Reporting, for even deeper data dives.

  Advantages of Omnisend

The upsides to working with Omnisend apply to businesses of any size.

  Upgrade as needed

Omnisend allows clients to start immediately on any plan, upgrading as they grow to match demand. No contracts or size minimums are imposed before moving up or down the scale, which grants you plenty of freedom and flexibility.

  Fast support

Even without upgrading to priority support, the Omnisend customer support team is extremely responsive. The company checks its support email 24/7—even for base customers. They also won the G2 Best Support award for Spring 2022, giving credence to their claims.

  Integration options

There are quite literally hundreds of plugins that can be used with Omnisend, even on the free account. This makes it easy to connect the rest of your tech stack to your email or SMS pipeline. When applied correctly, these integrations could significantly boost your ROI and make automation tasks even easier to accomplish.

  Limitations of Omnisend

Omnisend’s disadvantages primarily affect users on the Free plan, although most of them can be removed by upgrading as you grow.

  Texting limitations

The number of SMS messages you can send through Omnisend depends on your region. For example, the Free plan allows you to send up to 60 SMS messages in the US, but just 22 in Australia.

However, SMS is still available worldwide. You can buy SMS or MMS messages regardless of your plan by getting an SMS credits subscription and paying the per-message cost.

If you’re on the Pro plan, you’ll receive free SMS credits equal to the price of your plan. For example, $99 per month will give you access to $99 per month in free SMS credits.

Keep in mind that MMS is only available in the US and Canada at this time. If you want to send multimedia to other countries, you may need to find a different texting platform.

  Migration limitations

Omnisend offers no personalized migration support unless you’re on the Standard or Pro plan. You also need to pay more than $400 per month to qualify.

There are some options for those who don’t meet these minimum requirements. Free users do have access to 24/7 live support, as well as a Mailchimp data import tool that doesn’t require manual imports or exports.

  Contact limitations

If you’re using Omnisend’s Free plan, you won’t be able to reach more than 250 contacts per month with a limit of 500 emails. However, you can still have as many contacts as you’d like on the list.

  Omnisend Pricing

omnisend review

You have three pricing options to choose from with Omnisend: Free, Standard, and Pro. The Free plan is free forever, although the cost of Standard and Pro fluctuates depending on the number of contacts you’re trying to reach.

The prices below are based on a 500-member contact list, although you can calculate your personalized costs using the entry box on their pricing page.

  The Omnisend Free plan

As the name implies, the Omnisend plan is free forever. It includes all the features discussed so far except where stated otherwise, with the only limitation being the number of texts and emails you can send per month.

Under this plan, you have access to:

Reach up to 250 contacts
Unlimited contact list size
500 emails per month
60 free SMS
500 web push notifications

The features on the basic plan are the same as the Pro and Standard plan.

Keep in mind that there are a few things not offered under the Free plan, including:

The ability to remove Omnisend branding
Customer success managers (AKA account managers)
Personalized migration support for current contacts

But if you’re not an SMB or large business, these limitations aren’t particularly impactful. The Omnisend Free plan has plenty to offer, especially if you’re just exploring your options.

  The Omnisend Standard plan

A Standard plan is a middle-of-the-road option for brands needing additional automation support. Pricing starts at $16 per month and may be best for businesses focused on email marketing over SMS.

Based on a max contact list size of 500, this plan expands your horizons with:

Up to 500 contacts (based on a contact list size of 500)
An unlimited contact list size
6,000 emails per month
60 free SMS
Unlimited web push notifications

All features from the basic plan are accessible on this tier, plus additional freebies such as 24/7 live chat support and an assigned customer success manager. Note that you’ll need 60,000 contacts or more to unlock personalized management.

The only feature not supported by Omnisend’s Standard plan is advanced reporting. However, this may not be necessary if your brand isn’t sending an email at high volume (or if you’re not using SMS frequently).

  The Omnisend Pro plan

The Pro plan offers Omnisend’s cream of the crop, providing unlimited support to eCommerce brands at any stage of development. Pricing starts at $59 per month, although this number will vary according to your contact list’s size.

If you have a list of 500 contacts, your business will have access to:

500 contacts (unlimited reach)
Unlimited contact list size
Unlimited emails
Up to 3,933 SMS per month
Unlimited web push campaigns

This plan also comes with additional SMS credits, meaning your price per month will be subsidized with that many free credits. In other words, $59 per month for the plan comes with $59 per month in free SMS credits.

You’ll also have access to advanced reporting software and a customer success manager. Note that you’ll only need 27,000 contacts rather than 60,000 contacts to unlock personalized management at this tier.

The cherry on top is 24/7 priority support. This allows you to get questions answered as quickly as possible, avoiding the potential wait times on high-volume days.

You can access the Pro tier regardless of your company’s size. Upgrade from the Free or Standard plan whenever you’re ready, or start on the plan outright. You’re also given the option to start with a free trial—no credit card required.

  Is Omnisend worth your time?

omnisend review

Email marketing platforms are nothing unique—but full-service automation platforms that stay forever free are extremely hard to find.

With its robust set of features, flexible pricing options, and uniquely adaptable templates, Omnisend is an excellent provider of marketing automation for brands of any size.

It may have some limitations, but its advantages and cost-benefit more than outweigh its disadvantages. If you’re interested in checking out Omnisend for yourself, try it free today.

FAQs

Let’s check out some of the most frequently asked questions we hear about Omnisend:

Does Omnisend offer a free plan?

Yes, Omnisend offers a free plan. You can enjoy a free plan until you need pro plans for advanced functonaliries.

What’s Omnisend best for?

Omnisend’s best for sales-driven e-commerce marketers peeking for cutting-edge marketing automation tools.

What integrations does Omnisend offer?

Omnisend offers integrations with more than 30 apps. Some of the popular integrations include:-

  • Shopify
  • Shopify Plus
  • BigCommerce
  • WooCommerce
  • ShipStation
  • Stamped.io
  • Smile.io
  • Volusion
  • Intercom
  • Zapier
Omnisend
4 Reviewer
Pros
  • Easy To Use
  • Ease Of Integration
  • Free Plan Includes All Features
  • Automation
  • Cons
    Limited Email Templates
    Summary
    Omnisend is an eCommerce-tailored email & SMS marketing automation platform built to help skillful teams drive more revenue without increasing their workload.
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