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In this post, we will check out the 10 best email opt-in plugins for wordpress in 2023.
Email marketing is an essential part of any successful online business, and one of the best ways to build an email list is through the use of opt-in plugins.
Opt-in plugins for WordPress allow website owners to easily create opt-in forms that encourage visitors to subscribe to their email list. With so many opt-in plugins available, it can be difficult to choose the right one for your website.
In this article, we will explore the 10 best email opt-in plugins for WordPress in 2023. We will take a look at the features, functionality, and pricing of each plugin to help you make an informed decision about which one is right for your website.
Whether you are just starting with email marketing or looking for a more advanced solution, there is an opt-in plugin on this list that will meet your needs. So, let’s dive in and find the perfect opt-in plugin for your WordPress website.
Table of contents
What is an email opt-in?
An email opt-in is a process where a website visitor provides their email address to receive email communications from the website owner or business.
The process involves a visitor willingly giving their email address in exchange for a particular type of content or information. This can be anything from a newsletter, free e-book, or access to exclusive content.
Email opt-ins are an essential part of email marketing as they allow website owners to build an email list of potential customers who have shown interest in their brand or product.
Having an email list can be a powerful tool for businesses as it allows them to communicate with their audience directly, promote their products or services, and build relationships with their subscribers.
There are several ways to create email opt-ins on a website, but the most common method is by using an opt-in plugin. Opt-in plugins provide a simple and effective way for website owners to create and manage their email opt-ins.
With an opt-in plugin, website owners can easily design and customize their opt-in forms, set up email automation, and track their performance.
Why use email opt-ins?
Opt-ins are an effective way for website owners to capture the email addresses of their visitors, giving them the opportunity to reach out to them later through email marketing.
Email marketing is known to be one of the most effective marketing channels, with a much higher conversion rate than other channels.
Many WordPress email newsletter plugins come with opt-in features, but if you need more control over the look and placement of your opt-ins, or if your current solution doesn’t provide opt-ins, there are many WordPress email opt-in plugins available to help grow your email list.
10 Best Email Opt-In Plugins For WordPress 2023
OptinMonster is a widely recognized and highly-rated email opt-in plugin for WordPress that enables website owners to capture email addresses and grow their email lists with effective and highly-converting opt-ins.
The plugin offers a user-friendly drag-and-drop builder, along with pre-built templates that allow website owners to easily create lightbox and fullscreen pop-ups, floating bars, slide-ins, mobile, and in-post campaigns.
OptinMonster integrates with several popular email marketing services, including MailPoet, Mailchimp, Aweber, GetResponse, and Hubspot.
The plugin features smart exit-intent technology, which triggers a popup to appear when a visitor is about to leave the website.
OptinMonster also offers advanced page-level targeting and behavior personalization, enabling website owners to display opt-ins based on visitor behavior, location, device, and other criteria.
The plugin is also equipped with A/B testing features, allowing website owners to test different opt-ins against each other to determine which one is more effective.
Additionally, OptinMonster provides detailed analytics to help website owners track the performance of their opt-ins, view conversion rates, and monitor other important metrics.
Overall, OptinMonster is an excellent option for website owners looking to increase their email list and generate more leads.
2 Thrive Leads
Thrive Leads is an all-in-one list-building plugin designed to provide website owners with a comprehensive set of opt-in forms to help grow their email list.
The plugin includes several types of opt-in forms, including ThriveBox (Pop-Up Lightbox), Floating “Sticky” Ribbon, In-Line, Slide-In, Widget Area, Screen-Filler Overlay, Content Lock, Scroll Mats, and Multi-Step opt-ins.
Thrive Leads also offers pre-designed, mobile-responsive templates for each type of opt-in form, enabling website owners to deploy their opt-in forms quickly.
Additionally, the plugin provides a drag-and-drop editor, allowing website owners to customize their opt-in forms to look perfect on desktop, tablet, or mobile.
Thrive Leads has advanced targeting options that allow website owners to choose precisely where their opt-in forms appear.
Moreover, the advanced trigger options enable users to decide when their opt-in forms display based on exit, time, scroll, or click.
The plugin also includes A/B testing features to help website owners test different form types, triggers, designs, content, and offers to find the best combination for their audience.
Thrive Leads is seamlessly integrated with every email service provider, and it provides SmartLinks that display different opt-ins to existing subscribers.
Additionally, the plugin includes SmartExit+ for smarter exit-intent opt-ins and detailed stats and reports on the performance of opt-in forms.
The pricing for Thrive Leads starts at $99/year, renewing at $199/year thereafter, or $299/year, renewing at $599/year thereafter as part of Thrive Suite, which includes all Thrive products. Thrive Leads is number 2 in our list of 10 best email opt-in plugins in wordpress.
3 Convert Pro
Convert Pro is a widely-used opt-in form plugin for WordPress, offering a wide range of pre-designed templates and a drag-and-drop editor for customization.
The plugin includes a comprehensive set of opt-in forms, such as Popups (One-Click and Multi-Step), Slide-In, Info Bar, Embedded (In-line), After Post, Widget, Convert Mat, and Full-Screen Popup (Screen-Filler Overlay).
Convert Pro features advanced triggers to ensure that your opt-in forms are displayed at the right time, such as Exit-Intent, Well-Timed, Welcome, User Inactivity, After Scroll, and After Content.
Additionally, it includes filters that enable you to target your visitors based on the device they are using, the referral website they’ve arrived from, the page they’re viewing, and more.
The plugin also provides A/B testing features, allowing you to compare multiple opt-in forms and test what works best with your audience.
Moreover, Convert Pro provides real-time reports and insights with Google Analytics integration, so you can easily monitor the performance of your opt-in forms.
Convert Pro is seamlessly integrated with the most popular email marketing platforms and is available for $99/year or a once-only $399/lifetime deal.
Alternatively, you can pay $249 for a bundle of tools, including Convert Pro, Astra Pro, Schema Pro, and WP Portfolio.
Mailchimp for WordPress is a dedicated plugin for Mailchimp users who want to grow their email lists on WordPress.
While it’s limited in terms of big features, it provides smaller features that other plugins don’t offer. With the plugin, you can easily connect to any of your Mailchimp lists and create your own opt-in forms.
Additionally, the plugin integrates with other WordPress plugins and features to add list-building functionality to them.
You can fully customize form fields and colors to match your website’s branding. The plugin also includes a click-to-subscribe tick box feature, an eCommerce integration to tag subscribers based on what they purchase, and detailed form styling options (available in the pro version).
ConvertBox is a SaaS platform that offers a plugin for WordPress, allowing users to manage all their opt-in forms from one central dashboard.
With a library of pre-designed templates, users can customize their opt-in forms to match their website’s branding using the visual editor.
ConvertBox offers several types of opt-in forms, including callout, notification bar, modal pop-up, full-page takeover, large embedded, and small embedded.
The platform also allows for intelligent targeting rules, which allow users to display opt-in forms to visitors based on their stage in the sales journey.
Additionally, ConvertBox offers split testing and real-time analytics to track the performance of each opt-in form.
The platform has a special introductory lifetime offer for $495 available for a limited time, with pricing expected to change to a monthly/yearly subscription after the early access deal expires.
Hustle is a popular and user-friendly WordPress email opt-in plugin with many features to help track and measure results.
The plugin allows you to target visitors based on various behaviors and conditions, such as time-on-page, scroll, location, device type, and more.
Additionally, Hustle can be used for smart exit intent targeting, meaning visitors will see an opt-in form when they’re about to leave your site.
The plugin also integrates with many popular email service providers and offers detailed analytics to track the performance of your opt-in forms.
With over 80,000 active installations, Hustle is a reliable option for WordPress users looking to grow their email lists. Hustle is number 6 in our list of 10 best email opt-in plugins in wordpress 2023.
Bloom is a powerful WordPress email opt-in form plugin by Elegant Themes that offers users the ability to add six different types of opt-in forms to their website.
With over 100 customizable templates, users can choose from popovers, widgets, fly-ins, below-post forms, inline forms, and content lockers to collect email addresses from their visitors.
Bloom also provides users with the option to automatically insert opt-in forms into their page and post content or manually add them using a shortcode.
The plugin integrates seamlessly with popular email marketing systems, and built-in analytics allows users to monitor opt-in performance and view conversion reports and statistics from a central dashboard.
8 Popup Maker
Popup Maker is a popup plugin for WordPress that allows users to create customized popups, including opt-in forms.
It offers a wide range of display conditionals that enable users to target specific WordPress content, ensuring that their popups appear where they want them to.
With Popup Maker, users have complete control over cookies to regulate how frequently their popups are displayed.
Additionally, the plugin comes with a visual theme builder that allows users to fully customize the appearance of their popups to match their website’s branding.
Its precision user targeting feature allows users to select their desired target audience, resulting in more effective popups. Popup Maker is a freemium plugin, meaning that it offers both free and premium features.
Icegram is a flexible WordPress email opt-in plugin that lets you add different types of opt-ins such as header and footer bars, toast notifications, and slide-ins.
It offers a collection of customizable and responsive theme designs and supports popular email marketing services like MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, and InfusionSoft.
One of its unique features is a headline generator that creates engaging headlines for your campaigns.
You can also time and sequence different messages and choose from multiple display positions such as top, middle, bottom, left, right, and center.
The plugin also allows you to choose where and when to show your campaigns and opt-in forms, including specific pages, categories or posts, certain users, specific schedules, via shortcode, and more.
Sumo is an established and widely-used suite of tools that allows users to create various types of opt-in forms and gather email addresses.
It also offers automated welcome emails and integration with popular email marketing services like AWeber, Mailchimp, and ActiveCampaign, among others.
Sumo supports WooCommerce and provides analytics that tracks impressions and email collection. Additionally, it provides social media sharing buttons and other features to improve website functionality.
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