You are currently viewing 10 Best Link Building Tools to Get Quality Backlinks 2023

10 Best Link Building Tools to Get Quality Backlinks 2023

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  • Post last modified:March 9, 2023

In this post, we will check out the 10 best link building tools to get quality backlinks in 2023.

Link building is a crucial aspect of SEO that can help websites to rank higher on search engine result pages.

Getting quality backlinks is not an easy task and requires a lot of effort and time. Luckily, there are several link building tools available that can help in the process.

These tools can help in finding potential link-building opportunities, analyze backlinks, and manage outreach campaigns.

In this article, we will discuss the 10 best link building tools to get quality backlinks in 2023. These tools are selected based on their effectiveness, ease of use, and affordability.

By utilizing these tools, you can improve your website’s online visibility, increase organic traffic, and ultimately, boost your website’s search engine ranking.

1 SEMrush

SEMrush is a powerful tool for link building. It’s useful for many things, including finding the best content for your site and finding the best links and keywords.

One of the most powerful features of SEMrush is its ability to find high-quality backlinks and keywords that are relevant to your website.

The tool will also help you determine which ones are more likely to help your SEO efforts and which ones may be harmful (or even dangerous).

To use the backlink features, log in to Semrush, select ‘Backlink Analytics,’ and just enter the name of the domain you want to analyze. You’ll then see tons of details about the domain and its backlinks.

If you want to get more details to go to the backlink section which shows you all the insightful data of backlinks including backlinks, referring domains, toxic domains, and overall toxicity score.

If the score is high it’s the right time to get rid of URLs and move them to the remove list. You can use Semrush to check your site’s links, which could allow you to identify any issues such as low-quality links.

You can also use Semrush to identify competitors’ backlinks, which allows you to see all the authority sites linking to them, what keywords they are ranking for, and so much more. Semrush is number 1 in our list of top 10 best link building tools.


You can use Semrush for free or try to upgrade to a pro plan which starts at $119.95/month for advanced functionalities.

2 Ahrefs

Ahrefs is a powerful tool to help you find valuable backlinks and keyword research. It is a link-building tool that can help you find the right keyword to target, as well as plan and execute successful link-building campaigns.

Ahrefs has a very simple interface, which makes it easy to use. It also has an array of features, including:

Keyword Research – Find keywords that are most relevant to your website and receive information about their search volume, traffic, competition, and more.

Content Explorer – Get an insight into what content is already ranking for specific keywords on the web.

Backlink Checker – Find out who’s linking to any website or page on the internet, including their anchor text, and URL.

Ahrefs has a unique feature called Site Explorer that lets you type in any website or keyword phrase and find all of its backlinks. This makes it easy for you to see which sites are linking to your competition’s websites so that you can reach out and ask them for a link exchange or guest posting opportunity!

It has been considered to be the best backlink tool around, with a huge database. It delivers extremely precise and up-to-date data and has one of the finest interfaces we’ve seen. 

Ahrefs also delivers a prosperity of domain and page-level metrics that can assist you to consider the backlink strength and authority of any target site, which also includes Ahrefs Domain Rating (DR), and URL Rating (UR), and Ahrefs Rank. 

You can drill into the reports with filters and discover an exact breakdown of everything you need to understand to prepare link-building drives that cause results.

Other than that Ahrefs can also be used to find keywords, audit your website, track your rankings, explore content, and a lot more. Ahrefs is number 2 in our list of top 10 best link building tools.


You can try Ahrefs with a 7-day trial for just $7. After that, you have to upgrade to their initial plan of $99/month.

3 Mangools

Mangools is a link-building tool. It is great for finding link opportunities and identifying potential prospects within your industry, both of which can help you build more quality backlinks to your website.

The interface of Mangools is easy to use and intuitive enough that even beginners shouldn’t have trouble navigating it.

In a nutshell, Linkminer is a free tool that helps you find backlinks on your website. It’s ideal for webmasters who are looking to get rid of toxic links on their site and want to improve their search engine rankings.

It works by identifying the sites where users are currently linking to yours. You can use the checker to scan the links that your site has generated and filter them to your liking.

LinkMiner also lets you filter links by nofollow, deleted, new, and lost. One of the best features Link Miner have is favorite backlinks which are super useful to make a shortlist of competitors’ backlinks to target.

Link Miner is a great tool that gives a handful of features similar to semrush that are too in budget. So if you are on a tight budget Link Miner is a great tool to go for. Link Miner is number 3 in our list of top 10 best link building tools.


You can use Link Miner for free with a 10-day trial and after that, you’ll need to pay $26.90/month.

4 Serpstat

Serpstat is a great tool for link building. It’s easy to use and has a lot of features that are helpful when it comes to link building.

Serpstat offers a wide range of features for analyzing your website rankings, keywords, and backlinks. This allows you to find out what works and what doesn’t before you spend time and money on SEO activities.

It also tracks your competitors’ backlinks so that you can see which sites are linking to them. This gives you an idea of who they’re partnering with and how they’re getting links.

You can check any domain in their Backlink Analysis tool and you’ll see a ton of graphs that clearly depict things like referring domains, new and lost backlinks, and top anchor backlinks by popularity.

Serpstat also comes with plenty of other features which include a rank tracker, keyword research, site audit, and competitor research tool. 


You can Serpstat for free and the Paid plans start at $69/month.

5 Google Alerts

Google Alerts is a tool that allows you to monitor the web for new links, mentions, and rankings for your website, products, or brand. It can be used to find out what is being said about you on the web, identify new opportunities and track competitors.

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The most basic use of Google Alerts is to set up alerts on your own name (or brand name) so that when you get mentioned on the web, you get notified. This can be useful for monitoring social media mentions if you don’t have access to a tool like Hootsuite or TweetDeck.

You can also set up alerts for specific keywords related to your business and get notified whenever Google finds relevant results. This is an excellent way to keep tabs on what people are saying about your company or industry — especially if you’re trying to build links from other sites in your niche.

I recommend setting up some kind of alert system so that you’ll know when someone mentions your business online.

6 Buzzsumo

Buzzsumo is a tool that lets you find the most shared content in any niche. It’s great for finding out what people are sharing and talking about online, and it’s also a fantastic link-building tool.

You can use Buzzsumo to check out your competitors’ top-performing posts, see what content is getting shared on social media, and even search for trending topics.

Buzzsumo makes it easy to see which posts are getting shared on Twitter, Facebook, LinkedIn, and Google+. You can then use this information to create similar pieces of content that will be shared just as much by your audience.

If you’re looking for ideas or inspiration for new blog posts, Buzzsumo is a great place to start. You can type in any keyword related to your industry into the search bar and see what’s being shared right now!

Buzzsumo is one of the most advanced tools on this list when it comes to analyzing backlinks. It provides information on:

  • Backlinks count – How many links each page has received
  • Keywords – The keywords associated with each page


You can use Buzzsumo for free. However, for deep backlink analysis, you’ll need to upgrade to BuzzSumo Pro which costs $99/month.

7 is a link-building tool that makes it easy for you to find and contact relevant people for your link-building activities.

So if you have a list of websites and you are looking to acquire backlinks but you don’t know whom to reach, contact and pitch your guest post then is just for you. will help you to find the email address of the responsible website. You can search for any domain and Hunter will deliver you an index of all the people operating for the company, along with their names and email address.

You can also use Chrome and Firefox extension so you can find email addresses as you scan the web.


You can use Hunter for free with 25 monthly searches or upgrade with the paid plans which start at $49/month.

8 Haro

Haro is a service that allows you to reach out to journalists and bloggers with the goal of creating a mutually beneficial relationship.

It’s the best tool for any SEO or marketing professional, especially those at smaller businesses who don’t have the budget to invest in PR firms and publicists.

Here’s how it works:-

  1. Journalists offer the source requests to HARO.
  2. HARO transmits three emails per day to its ton of users with these source requests.
  3. HARO users tip the suitable requests to earn media coverage (backlinks).

If you propose a tip and it gets selected for inclusion, you’ll usually get recognition and a backlink from the website.

9 Linkody

Linkody is a link-building tool to find link opportunities and build links. With Linkody, you can easily find link-building opportunities.

You can also use it to build links by looking at your competitors’ backlinks, finding relevant websites, reaching out to them, and getting a backlink from them.

The main benefit of using Linkody is that it helps you make sure that the sites you are reaching out to have enough authority in order for your site or brand not only to get crawled but also rank well in search engines.

It provides you with insightful reporting to give you periodic updates on link-building strategies.

It also has the disavow rule generator to help in keeping spam links away from your site. Moreover, Linkody crawls to peek for fresh backlinks that hone to your site.

Analyzing backlinks with Linkody is easy, Once you’ve logged in to your Linkody account click on the domain that you want to analyze, under “Domains“.

Click on the “Links” tab. once you click on the links tab you can easily examine the following metrics which include date added, status, landing page, Anchor, Mozrank, Spam score, and Alexa score.

Moz Link Explorer is a tool that helps you find link opportunities. It is a new tool from Moz that helps you find the types of websites that link to your competitors, their anchor text, and the number of total links.

It’s a great way to get started with competitive analysis. This is an incredibly useful tool for anyone who works on SEO campaigns, as it allows them to build up their knowledge about the types of websites that link to their competitors and how they can use this information in their own campaigns.

The Link Explorer feature lets you see the links pointing at your website in an easy-to-view table format. You can sort them by anchor text or domain name and filter them based on their type (e.g., editorial links vs. dofollow).

It also shows the number of linking domains per page and mentions any broken links on the page where your site is linked from. This is great for analyzing how strong your current backlink profile is and identifying opportunities for improvement!

It also has a convenient tool called Link Intersect, where you can glimpse which sites are linking to your competitors but not to you. These sites are significant ones to target for building links.

Moz also lets you see which backlinks you’ve lost. Moz also has a ton of other SEO tools to track and analyze your site.


Moz plan starts at $99/month ($79/month billed annually). There’s a 30-day free trial to take a test drive of the SEO tool that Moz provides.

11 Ninja Outreach

best link building tools

NinjaOutreach is one of the best when it comes to link building. There are ton of reasons why NinjaOutreach is the best for many reasons:-

First, its database of influencers is Massive, Second, it’s more of an SEO tool than an outreach platform.

NinjaOutreach is developed for link builders, you can get grainy with SEO metrics. You can sort results on the basis of Domain Authority, Page Authority, and a number of backlinks.

12 Majestic

best link building tools

Majestic SEO is one of the best link-building tools out there. One of the most important things to do for your website is to have a lot of quality backlinks. This will help you rank in Google and get more traffic from organic searches.

The best way to get quality backlinks is by using tools like Majestic SEO. This tool can help you find where other people are linking to your website, which gives you an idea of where you should be adding your own links.

It’s built totally around one precise use case: backlink checking and link building which it does really well.

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it comes with quite more refined and cultivated features and delivers a more profound level of understanding.

Majestic also has a ton of its own metrics that help you to reasonably understand its link intelligence data. These metrics include Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow, and Flow Metric Scores. Majestic SEO is number 12 in our list of 10 best link building tools in 2023.


Plans start at $41.67/month (Billed Annually). You can sign up for free to get started.

13 Raven Tools

best link building tools

Raven Tools is great for finding broken links. Backlink Explorer lets you enter any domain or URL to get a refined look at its backlinks.

Study your competitors to comprehend why they’re ranked, recognize toxic links, and heed up on findings with the Raven tools’ Link Manager.

Raven Tools pulls data from our third-party partner, Majestic, to discover up to 50,000 backlinks for any URL. Not only can you recognize the link but you can organize it by:

  • Authority
  • Anchor text
  • Link Type

You can also determine toxic links that hurt authority in Google’s eyes. Some of the features offered by this tool are:

Site Audit – This feature allows you to audit your website using various tools and help you to fix all websites issue with the blink of an eye and can also check for any broken links or redirects on your site.

Keyword Research – You can use this tool for keyword research purposes. It will help you find out which keywords are most likely to bring in traffic to your website. This feature also provides information about how many people are searching for each keyword.

Competitive Analysis – Raven Tools allows you to conduct a competitive analysis of other websites within a given niche so that you can get an idea about what they are doing right and wrong when it comes to marketing their products or services online.

14 Netpeak Spider

best link building tools

Netpeak Spider is another top tool for link building. You can use it to scan sites for optimization issues like broken links and images, which can indirectly help with your link-building campaigns.

You can use Netpeak Spider to audit the sites you want to receive a backlink from and recognize issues like broken links that are harming their rankings.

Then, you just email them to let them know the problem. In favor, they will return you with a link to your content.

It has many other useful features like auto-scraping, filtering, sorting, and filtering of results based on your requirement.

Netpeak Spider also integrates with third-party platforms like Google Analytics and Yandex. Metrica to ship traffic and conversion data. You can also use Netpeak Spider to yield sitemaps. Netpeak Spider is number 14 in our list of 10 best link building tools in 2023.

Some Key Features Of Ntepeak Spider:

  • Keyword Tracking.
  • Google Analytics Integration.
  • Content Management.
  • Competitor Analysis.
  • Auditing.
  • Mobile Search Tracking.
  • A/B Testing.

You can use Netpeak for free on their Freemium plan. Paid plans start from $31.20/month (Billed Annually). You can also use promo code “ff888b29” to get a 25% discount on your first purchase.

15 CognitiveSEO

best link building tools

CognitiveSEO is a backlink checker that delivers you different tools to assist with understandings and breakdowns to enhance your SEO campaign.

Whether you run a big or a small business, this instrument will allow you to boost traffic.

If your site has any SEO issues, CognitiveSEO is the best tool to deal with them. It fades all the issues and feeds the best tools to enhance visibility.

It features a complete site audit that affects rankings, Content optimization, keyword search, and much more.

You can also monitor the link-building methods that your competitor utilizes to come up with more useful tactics. CognitiveSEO is number 15 in our list of 10 best link building tools in 2023.

Link building is the process of gaining links to your website from other websites. These links are the main factor that search engines use to determine the authority and relevance of any given website.

Links can be found on blogs, social media sites, forums, guest posts, press releases, and many other places on the web.

The types of links you want to build are high quality, relevant, and pointing towards your website’s homepage (or any page on your site). The more high-quality links you have pointing to your site, the better it will rank in search engine results pages.

Link building is one of the most valuable parts of SEO. In this post, I will explain why it’s so important and how to do it right.

Link building is the process of getting other websites to link to your site. This process can be done manually or automatically by the software.

Why is link building important?

Links are one of the most important ranking factors in Google. They help us understand what our users want and how they behave on our website.

The main reason why we build links is to improve our overall search engine rankings. Links can improve your rankings in two ways:

By increasing your Domain Authority (DA) score, which has a direct impact on how well you rank for certain keywords; by increasing the number of backlinks pointing towards your website, which has an indirect effect on improving your rankings for certain keywords

Nofollow links are the most common type of link you’ll find on the Web. They don’t pass any SEO value to the site they point to.

Nofollow links are typically used by content aggregators, such as blog comments and forum posts, where you want to link to another site but don’t want to pass any PageRank.

Why would anyone want nofollow links? It’s all about control. If you have a blog, you can use nofollow tags to prevent other sites from linking directly to your content (and possibly stealing traffic). This is especially important if you’re using guest posts or press releases on other sites — those links should never pass any PageRank.

Nofollow tags are used in many different ways, including:

Blog comments

Forum posts

Social media profiles

The answer is yes, but with a few caveats.

The first caveat is that you need to be very careful about the quality of the links you build.

The second caveat is that SEO isn’t everything when it comes to ranking well on Google. If you want to rank for a competitive keyword, you’ll also need to have great content and an awesome user experience.

The third caveat is that link building can be very time-consuming and difficult. In fact, it’s probably one of the most time-consuming parts of SEO.

But if you’re willing to put in the effort, you can still get some benefits from link building today — especially if you do it right!

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Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.