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10 Best SEO Tools to Grow Your Website Traffic 2023

  • Post category:Fin -Tech
  • Reading time:42 mins read
  • Post last modified:June 5, 2023

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In this post, we will check out the top 10 best SEO tools to grow your website traffic in 2023.

In the rapidly evolving digital landscape of 2023, search engine optimization (SEO) has become an essential element for any website looking to drive organic traffic and gain a competitive edge.

With search engines becoming smarter and more sophisticated, staying on top of SEO trends and employing the right tools have become crucial for online success.

Fortunately, a multitude of powerful SEO tools are available to assist website owners and marketers in optimizing their online presence. In this article, we will explore the top 10 SEO tools that can significantly contribute to growing website traffic and improving search engine rankings in 2023.

Whether you’re a seasoned SEO professional or a beginner, these tools will help you uncover valuable insights, analyze your competitors, and enhance your website’s visibility, ultimately leading to increased traffic and business growth.

The basic idea behind SEO is that you make your site more visible to search engines by implementing certain strategies. Some of these strategies include making sure your site loads fast and doesn’t contain any errors.

It doesn’t matter what type of website you have, in order to make money, you will need to have a lot of visitors. SEO stands for Search Engine Optimization and it’s a way of optimizing your website so that search engines like Google and Yahoo can easily find it.

Finding the best SEO tools can be difficult. There are hundreds out there and they all claim to deliver excellent results. However, choosing the right tools is difficult.

Some are too complicated while others fail to deliver good performance. There are many ways to do this and in this article, we will explore the 15 best SEO tools that will help you enhance your online presence.

Why Use SEO Tools?

SEO tools are a necessary part of any SEO campaign. They make it easy for you to research keywords, backlinks, and more. It’s possible to do all of this manually but trust me, it’s not worth the time and effort.

Here are some reasons why you should use SEO tools:

  1. Time-Saving – You can save yourself a lot of time by using SEO tools instead of doing everything manually. They will give you real-time information about how your website is doing in search engines as well as show you where potential problems may lie within your site.
  2. Less Work – You don’t need to spend hours upon hours trying to find out how well your website is doing in search engines when there are already free tools available that will give you all the information you need at the click of a mouse button!

How to Use SEO Tools to Grow My Website Traffic?

SEO tools are a great way to get started with SEO and to improve your website’s search engine rankings. They’re also super helpful for monitoring your website’s performance and traffic.

There are a lot of SEO tools out there, but not all of them are worth your time. So what should you look for in an SEO tool? In this article, I’ll go over the most important criteria:

1: quicken up your overall SEO strategy

2: Detailed data on your website’s performance

3: An easy-to-use interface

4: find possibilities for organic traffic growth

10 Best SEO Tools to Grow Your Website Traffic 2023

1 Semrush

Semrush is the go-to tool for a wide range of SEO tasks. It’s really easy to use, and it has so many useful features that make finding out what your competitors are up to a breeze.

The best thing about Semrush is that it gives you everything you need in one place. You can find out which keywords are driving traffic to your competitors’ sites, check their backlinks, evaluate their social media presence, find out what content is working for them, analyze their organic search performance, and much more.

Another benefit of Semrush is that it can help you see what your competitors are doing well in terms of SEO, so you can learn from them and improve your own site.

The tool has been used by tons of professionals and businesses from small, medium to large from around the world. Semrush offers multiple tools for different types of online marketing and competitive analysis.

Keyword Research Tool: This tool allows you to research keywords related to your business and their estimated traffic volume. It also shows how competitive each keyword is based on its search volume and CPC (cost per click). With this data, you can create a list of highly profitable keywords for your website’s content and take advantage of them in your SEO campaigns.

Backlink Checker: Backlinks are one of the most important factors when it comes to SEO success so this tool helps you monitor backlinks from any website. You can use this information to get in touch with webmasters and ask them if they would like to link back to your site or remove any links that don’t contribute positively to its overall performance in search engines. You can also use this tool as an opportunity to build new links by reaching out to other website owners and asking them if they would like to exchange links with yours.

Competitor analysis – The competitor analysis feature allows you to see what kinds of content your competitors are producing so that you can learn from them and create better content for your own site. Semrush tops the list of the 10 best SEO tools to grow your website traffic in 2023.


You can use Semrush for free with limited functionalities or opt for the paid plan which starts at $99.95/month (paid annually).

All plans come with 20+ tools, including site audits, keyword research, on-page SEO checks, backlink audits, and a lot more.

2 Mangools

Mangools is a complete SEO software for growing your site traffic and online business. It offers you everything you need to get more visitors, ranks higher in search engines, and increase your conversion rates.

Mangools offers 5 different SEO tools in one package, namely the KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for Rank Tracking, LinkMiner for link tracking, and SiteProfiler for SEO metrics and insights.

These tools will help you with every step of the SEO process, from keyword research to backlink analysis.

Mangools Features:

Keyword Research Tool – Find the best keywords for your website to boost your organic traffic!

Rank Tracker – Monitor keyword rankings of your website pages in Google, Bing & Yahoo!

Link Building Tool – Get quality backlinks from high DA sites based on your keywords.

Backlink Audit Tool – Analyze competitors’ link profiles and find ways to beat them!


You can use this tool free with a 10-day free trial or opt for a paid plan which starts at $49/month. Every tool is available with each plan.

3 Surfer SEO

Are you looking for the best SEO tools to grow your website traffic?

Surfer SEO is a comprehensive and powerful SEO tool that can help you boost your website traffic. It has numerous features that will help you increase your rankings on Google, and improve the overall user experience.

It provides all the necessary data needed to make informed decisions on how to improve your website rankings.

Surfer SEO is a great tool for content optimization. It helps you to find the right keywords and phrases that you can use in your content. This tool also gives you suggestions on how to improve your content.

It is one of the best tools available in the market as it not only provides data but also helps you create better content by providing suggestions on how to improve it.

Surfer SEO is a popular tool among bloggers and website owners because it provides everything that they need. It has been around for a while now and has become a popular name in the field of SEO tools.

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SurferSEO comes with tools like a SERP analyzer, content editor, keyword research, SEO audit, and a content editor extension. Surfer is number 3 in our list of 10 best SEO tools to grow your website traffic in 2023.

Pricing at Surfer

The basic plan starts at $49/month (Billed Annually). If you don’t see positive results go with the 7-day money-back guarantee.

4 Google Analytics

Google Analytics is a free tool that allows you to monitor the traffic and performance of your website. It will show you where people are coming from, how they’re using your site, and how long they stay on it.

Google Analytics can also tell you which pages are getting the most views and conversions so that you can better optimize your content accordingly.

Google Analytics gives you insight into what users like about your site, which pages they find most useful, and even what devices are being used to access it.

All this information is crucial in determining whether or not an update should be made or if there needs to be more focus on certain aspects of your marketing strategy.

You can use these reports to see what people are searching for when they come to your site and then adjust your website accordingly. You can also use the data from Google Analytics to create better content that your customers will love!

This is one of the best free tools out there! You should definitely be using it if you aren’t already!

5 Ahrefs

Ahrefs is one of the best SEO tools in the market. It’s a comprehensive suite of marketing tools that you can use to grow your website traffic.

It helps you monitor and track your site performance, get more backlinks, discover new content ideas, and find out what keywords people are using to find your site.

The great thing about Ahrefs is that it’s not just an SEO tool but also a marketing platform that can help you grow your business by providing insights into your competitors’ marketing strategies.

You can use this information to improve your own campaigns and outrank them in Google search results.

Ahrefs Top Features:

Keyword Analysis: Ahrefs helps you to find long-tail keywords that can bring more traffic to your website. It also shows the search volume of each keyword along with their difficulty level so that you can choose the right ones for your business.

Backlink Analysis: The Backlinks Tool helps you to detect where your competitors are getting their backlinks from so that you can replicate their strategy and get backlinks from similar sources as well!

Other Features:-

  • SEO Auditing
  • Technical SEO
  • SERP Rank Tracking
  • Localization
  • Content Insights
  • Competitor Analysis


You can try Ahrefs with a 7-day trial for just $7. After that, you have to upgrade to their initial pan of $99/month.

6 Yoast SEO

Yoast SEO is a WordPress plugin that helps you optimize your pages so they rank better in search engine results.

It also helps you find broken links, optimize your meta descriptions and titles, find keywords people are using to find your site and track how well your content is performing online.

You can also use this plugin to optimize your content for better rankings on Google, Bing, and other search engines. If you’re a beginner, then Yoast SEO will help you improve your content and grow your traffic.

Yoast SEO Features:

SEO Analysis – The Yoast SEO plugin offers a passive SEO analysis, which checks for possible errors in your text.

  • Redirect – This allows you to redirect one URL to another URL. This is useful if you’ve moved pages on your site but want to keep the old URLs alive (for example).
  • Internal linking check – Check whether your posts have enough internal links so that search engines can understand them better and index them better as well. It checks both the number of links per post as well as whether those are actually relevant to the topic of the post itself!

Other features of Yoast SEO:-

  • Paragraph Structure
  • Keyword Density
  • Flesch Reading Ease
  • Meta Descriptions
  • Prior Keyword Usage
  • Keyword Use in Subheadings

7 Buzzsumo

BuzzSumo is the best tool for finding popular content about your niche. You can use it to find posts that are currently being shared on social media, or you can search for keywords and find out what topics people are talking about in your industry.

Buzzsumo is one of the most popular SEO tools out there because it makes finding content ideas a breeze. You can use it to find the most popular content on any topic or competitor website, so you can create something better and find new audiences for your own work.

It’s a great way to research what others have written, and then use their ideas as inspiration for new content on your own site.

For example, I searched “content marketing” with BuzzSumo and found tons of other articles on this topic (both popular ones from big sites like Inc., as well as less-known things). This helped me get some fresh ideas for my own post about content marketing!

Buzzsumo has three main functions:

  • Content Explorer – Find the top-performing pieces of content across social media platforms like Facebook, Twitter, and Google+ with this feature.
  • Influencer Finder – Determine who is producing great work within your industry by using Buzzsumo’s search feature which shows the most shared links from people with similar interests as yours (i.e., if you are a baker looking for new recipes). Then contact these influencers directly to build relationships with them!
  • Monitoring – monitors your competitors, brand mentions, and industry updates. Alerts ensure you catch important events and don’t get smushed under the social media avalanche.

You can use Buzzsumo, they offer a 30-day free trial. Their pro plan starts at $99 per month(Billed Annually).

8 Google Search Console

Google Search Console is a free tool that helps you find and fix problems that might be holding your website back from ranking well on Google.

It tracks how often people visit your site, which pages they view, and what they do on your site. You can use this information to spot areas for improvement or troubleshoot technical issues.

Google Search Console also offers an expanded list of reports that allow you to drill down into specific details about how much traffic each page is receiving (and how long users stay there). This data can help you see where users are dropping off or getting stuck, allowing you to make changes accordingly.

Here are some of the most useful features:

Tracking and monitoring: You’ll get detailed information about how users interact with your site. This includes where they’re coming from, which pages they visit, and how long they spend there. You can also see how many visitors use mobile devices or search engines like Bing or Yahoo! to find you online.

Optimizing: It also helps you track and fix crawling issues, monitor indexing status, and even see what queries people are using to find your site. Google Search Console (GSC) has many different tools that can help you manage your site’s SEO performance.

9 Google Trends

Google Trends is one of the most popular SEO tools to track and analyze search data. It’s a good place to start when looking for trending topics, and it can help you identify what people are searching for, which can be useful when creating new content.

Google Trends allows you to see which topics have been trending over the last 12 months, as well as which sites are getting the most attention from searchers. You can also set up alerts so that you’re notified if a particular topic starts to gain traction.

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If you’re not already familiar with Google Trends, here’s an example: If I type “buy shoes” into the search box, it shows me that this phrase has had its highest interest over the past few days (blue line). Google Trends is free to use. Google Trends is number 9 in our list of 10 best SEO tools to grow your website traffic in 2023.

10 Moz Pro

Moz Pro is a paid tool that offers keyword research, rank tracking, SERP analysis, and more. It’s an all-in-one SEO platform that includes site audits and competitor analysis on top of the standard keyword research functions.

Moz Pro is good for SEOs who want a comprehensive way to analyze their websites in order to improve them.

With the help of Site Explorer, you can find backlink opportunities and identify potentially powerless backlinks to your site so you can terminate them.

It also crawls and audits your sites for susceptibility issues that keep visitors from crawling your site.

They also have a free MozBar toolbar that you can download to see the website’s metrics while browsing any page. 

Moz Pro offers an array of features:

Keyword Research – Discover what keywords are driving traffic to your competitors’ websites. Use it to find new keywords for your own website.

Link Building – Track links on any site or page with their Link Explorer tool, or get a full report from the whole link profile of any website using the Open Site Explorer.

SEO Reporting – A comprehensive set of reports for both SEO audits and content optimization will show you how well your page matches up to Google’s guidelines.

11 Similarweb

best seo tools to grow your website traffic

Similarweb is a great tool for finding the websites you’re competing against. You can find out what their traffic sources are, and where they’re getting their traffic from.

Similarweb is a must-have SEO tool for anyone who wants to grow their website traffic. Similarweb allows you to get information on your competitors, including their traffic data.

This is helpful if you have a website that’s missing any of these important pieces of information.

SimilarWeb offers Anonymous traffic data collection from Similarweb products installed on millions of devices, worldwide.

The company’s data is collected through its Chrome extension, which monitors users’ browsing activities and then collects metrics on various websites without requiring any additional software installation or plugins from the client side.

You can use Similarweb for free as they offer a free trial to test all their features. On the other hand, you have to go for a subscription for the advanced functionalities mentioned below:-

  • Multiple users
  • Global and country-level data
  • Up to 3 years of historical data
  • Industry analysis
  • Company analysis
  • App analysis
  • Audience analysis
  • Conversion analysis
  • Segments analysis
  • Excel export and dashboards
  • API Access

12 Majestic

best seo tools to grow your website traffic

MajesticSEO is the best SEO tool for you to grow your website traffic. It will give you an insight into the backlinks that are pointing to your website.

You can also find out your competitors’ backlinks and their link profiles, which can be useful for your research.

When it comes to keyword research, it’s one of the best tools because it allows you to see which keywords are getting more traffic than others.

The tool also has a lot of other features such as building links and checking backlinks.

MajesticSEO is one of the most popular SEO tools on the market right now and it’s used by many bloggers and marketers around the world.

The free version of Majestic will give you access to a limited amount of data. If you want more information, you need to purchase a paid plan from them which start at $49.99 per month. MajesticSEO is number 12 in our list of 10 best SEO tools to grow your website traffic.

13 Spyfu

best seo tools to grow your website traffic

Spyfu is a paid tool that helps you track and spy on your competitors. The tool lets you track the keywords they’re targeting.

You can use this information to develop strategies for engaging and improving search ranking and website traffic.

It’s a powerful suite of tools that includes competitive analysis, keyword research, and site audits.

Here are some of the key features:

Competitive Analysis – Spyfu will show you who your competitors are and how they’re doing with SEO, PPC, social media, etc. It also gives you insights into their backlinks, traffic sources, and more.

Keyword Research – Spyfu can help you find the best keywords to target based on what your competitors are doing.

SEO Audit – Spyfu will show you where your website ranks for specific keywords in Google so you can make sure it’s optimized for search engines like Google or Bing.

Other Features:-

  • SEO Research.
  • PPC Research.
  • Backlink Research.
  • Keyword Rank Tracking.


The plan starts from $33 per month to $299 per month.

14 SEO Powersuite

best seo tools to grow your website traffic

SEO Powersuite is a comprehensive SEO tool that will allow you to optimize your website and track its performance. It offers a lot of features, including keyword research, backlink analysis, and on-page optimization

This tool is a great one for digital marketers; however, it’s not quite as powerful as some of its competitors.

Seo Powersuite is a complete SEO toolkit that helps you to find and fix SEO issues on your site. It offers great features and is easy to use.

SEO PowerSuite is a full-featured SEO tool that delivers rank tracking, website audits, keyword research, and a lot more.

The SEO PowerSuite has a lot of aggregate data and it should be worth going for the tools, for advanced functionality. It’s still a worthy option to go for if you know what you’re looking for.

Features Of SEO Powersuite:

  • Perform keyword research and examine metrics like search volumes, keyword competition, and a lot more.
  • Stalk an unlimited number of keywords daily with the rank tracker.
  • Conduct website audits and on-page SEO
  • Analyze your competitors’ backlinks and referring domains.
  • Encounter link-building opportunities

15 Ubersuggest

best seo tools to grow your website traffic

Ubersuggest is a free tool from Neil Patel that shows search volume data, keyword suggestions, a view of how hard your keyword will be to rank for, and a lot more.

It’s great for getting ideas or narrowing down your list of potential keywords to target. If you have an idea of what your niche might be, then you’ll know which keywords are easier to rank for than others.

If you’re still not sure what topic you want to write about, start by looking at the trending searches on Ubersuggest.

It doesn’t matter if you end up writing about both of them because most niches are broad enough to cover multiple topics, but if there’s one in particular that really catches your eye, go with that.

With this tool you will get to see lots of recommendations for related keywords, you can also able to view the top 100 Google results for that keyword, with calculated visits, a number of backlinks, a domain score, and a total number of social shares.

With Ubersuggest you are able to know domain overview, keyword suggestions, content ideas, and backlink data. Ubersuggest is number 15 in our list of 10 best SEO tools to grow your website traffic in 2023.


And there you have it, our top 10 tools to help you grow your website traffic. The biggest takeaway is that the right tool depends on what you’re trying to do with your SEO.

If you want a quick overview of where your site stands and where it needs improvement, then SEMrush is probably your best bet.

However, on the other side, Mangools give you similar data for improving website traffic at a much less price.

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Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.

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