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In this post, we will check out the top 10 social media apps in the world in 2023.
Social media has become an integral part of our daily lives, providing us with a platform to connect with people, share information, and express ourselves.
There are numerous social media apps available, each offering unique features and functions to attract users.
These apps are widely used across the globe and continue to evolve, keeping up with the changing needs of their users.
Now apart from individuals, businesses, and digital marketers use social media for their marketing purposes.
We know that every social network is not meant for our business. So it’s very important to pay attention when choosing a social network for your brand.
The most common thing we must look at while joining a social network are its popularity, features, user base, and it’s growth over the years.
We have seen an advancement in new technology every year. There are a bunch of social media apps available but choosing the best for brands and businesses ultimately makes a difference.
It’s pretty safe to say, brands, businesses, and consumers nobody can survive without social media in this digital world.
Facebook and Instagram are some apps that are undoubtedly the best when it comes to popularity and user base.
This year will also be dominated by some big names but there are some new social media platforms that break the deadlock this year and made it to the top 10. So let’s quickly go ahead and check out the top 10 social media apps in the world in 2023.
Table of contents
Top 10 Social Media Apps In World 2023
Facebook does not need any introduction in this list. It has the most monthly active users, packed with multiple features, messenger, and classic filters. In terms of popularity, no social app comes close to Facebook.
Facebook always provides regular updates for users around the world. The platform supports almost all types of content which include images, text, videos, live videos, and a lot more.
Facebook is not only for individuals, it is equally effective for brands and businesses. A Facebook business manager is completely free and helps you to manage advertising accounts, pages, applications, and the people working on them.
Facebook has more than 2.80 billion monthly active users. It also comes with a Messenger, however, the Facebook messenger is now a standalone app available in all Play stores.
Now one of the added advantages of being a standalone app is that you don’t have to log in every day on Facebook to stay in touch. You can just use the Messenger app to communicate with family and friends.
According to the reports revealed, more than 1 billion hours of video are consumed on YouTube every day.
Around 70% of YouTube watch time happens on mobile devices. It’s safe to say when it comes to video consumption nobody can beat YouTube.
There are a lot of individual creators, businesses, and brands who are actively participating in YouTube for growth and brand valuation.
The world is ready for more video consumption. So I think it’s the best time to start a youtube channel.
Though YouTube comes under a social media app category, it is also rated as the best video streaming app ever. Youtube was acquired by Google in 2006 and now operates as one of Google’s subsidiaries.
YouTube grew from a small video streaming platform to a global juggernaut shaping popular culture, internet trends, and building multimillionaire celebrities.
After Google, Youtube is rated as the second-largest search engine. So, if you are a brand or a business, you must seriously consider YouTube as a great medium of promotion.
YouTube’s algorithm comes with SEO tags, descriptions, and titles which makes it easier to explore the video contents in a friendly manner.
When it comes to messaging platforms WhatsApp has completely outshined the other platforms around the world. It’s one of the most exciting social media apps in the world.
The service is now owned by Meta. It empowers users to send text, and voice messages, make voice and video calls and share images, documents, user locations, and other content that too completely free.
It has more than 2 billion users worldwide and have been operated in more than 180 countries. Whatsapp is commonly used to communicate with friends and family. However, people also started to use the app for business purposes.
There is a standalone business app specifically for business owners, called WhatsApp Business. It allows businesses to interact with customers who use the standard WhatsApp client.
Instagram is one of the most popular social media apps. Instagram always comes up with new exciting features. In April 2012, Facebook-owned the service for approximately US$1 billion.
The app allows you to socialize with the approved followers by uploading media that can easily be edited with filters, organized by hashtags, and geographical tagging. You can also share videos and photos with the friends you love.
Instagram newly added Reels feature helps to create short videos on Instagram. The followers can discover, like, and comments on Reels. You can also message your friends and family with “Direct”.
It now has 1.082 billion users worldwide. Its popularity is increasing day by day. Instagram is number 5 in our list of top 10 social media apps in the world.
Instagram also added IGTV to encourage long-form videos. It’s completely worth exploring this social media app.
WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent. The app was first released in 2011, and since then it became one of the best social media apps in 2018.
The feature includes text messaging, voice messaging, broadcast messaging, video conferencing, and a lot more. Its global user base and a bunch of top features made WeChat a top choice when it comes to social media apps.
It is one of the top messaging apps just behind WhatsApp in terms of popularity. So if you want a combination of Facebook and WhatsApp, WeChat is the ultimate solution.
TikTok is one of the fastest-growing social media apps when it comes to music video sharing. It is one of the World’s Most Valuable Start-up.
TikTok has over 1.5 billion Downloads on the App Store and Google Play Store. As of October 2020, TikTok surpassed 2 billion mobile downloads worldwide.
This social media app is a blend of short-form videos, which include dance, comedy, entertainment, and a lot more.
You can create a video of duration from 15 seconds to one minute and mix it up with music and special effects to grow your presence on the platform.
This social media app is dominating in Asia, however, it,s popularity growing rapidly all over the world. TikTok is number 6 in the list of top 10 social media apps in the world.
7 Sina Weibo
Sina Weibo is the Chinese biggest social media app. It was Launched by Sina Corporation on 14 August 2009.
It is highly rated as one of the biggest social media platforms in China. In the early stages of 2018, the app surpassed the US$30 billion market valuation for the first time.
The most exciting feature of Sina Weibo is that it helps users to discover things that are currently trending over the internet. You will always get the latest and trending updates happening around the world with just a click of a button.
So if you like updates and are a kind of a geek who is interested to explore things then San Weibo is a perfect fit for you. In June 2020, Sina Weibo reached 523 million active monthly users.
QQ is an instant messaging service that was developed by one of China’s tech giants (Tencent). QQ features include online social games, music, shopping, movies, group, and voice chat.
The amazing fact about this app is that It is the world’s 5th most visited website, according to Alexa. This app recorded 617.4 million monthly active users at the end of 2020.
Millions of users use this app on a daily basis thanks to its top-notch features. QQ remains one of the most exciting social media apps. It is number 8 in our list of top 10 social media apps in the world.
Telegram is a freeware, cross-platform, cloud-based instant messaging (IM) service. The service also delivers end-to-end encrypted video calling, file sharing, and several other features.
It was launched for iOS on 14 August 2013 and Android on 20 October 2013. Telegram is a free messaging app that functions across multiple devices with no limits on media sizes.
Telegram delivers optional end-to-end encrypted chats. Cloud chats and groups are encrypted between the app and the server so that ISPs and other third parties on the network can’t access data.
In January 2021, Telegram reached 500 million monthly active users. It was the most downloaded app worldwide in January 2021.
Snapchat is an American multimedia instant messaging app and service invented by Snap Inc., originally Snapchat Inc.
One of the principal components of Snapchat is that pictures and messages are usually only public for a short time before they become unavailable to their recipients.
It has also reportedly integrated limited use of end-to-end encryption, with plans to widen its use in the future.
As of July 2021, Snapchat had 293 million daily active users, a 23% growth over a year. Snapchat is number 10 in our list of top 10 social media apps in the world.
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