In this post, we will check out the top 10 social media apps in the world in 2021.
Social networking platforms are something we all are obsessed with. Either we need to get in touch with family and friends or want any source of news and updates, social media had a great role to play.
Every year, we see a sudden rise of new users on every social media platform. The latest trends show that the user base will continue to grow in the future as well.
Now apart from the individuals, businesses, and digital marketers use social media for their marketing purposes.
We know that every social network is not meant for our business. So it’s very important to pay attention while choosing a social network for your brand.
The most common thing we must look at while joining a social network are its popularity, features, user base, and it’s growth over the years.
We have seen an advancement of new technology every year. The same goes with 2021, there are a bunch of social media apps available but choosing the best for brands and businesses ultimately makes a difference.
It’s pretty safe to say, brands, businesses, and consumers nobody can survive without social media in this digital world.
Facebook and Instagram are some apps that are undoubtedly the best when it comes to popularity and user base.
This year will also be dominated by some big names but there are some new social media platforms that break the deadlock this year and made it to the top 10. So let’s quickly go ahead and check out the top 10 social media apps in the world in 2021.
Top 10 Social Media Apps In World 2021
Facebook does not need any introduction in this list. It has the most monthly active users, packed with multiple features, messenger, and classic filters. In terms of popularity, no social app comes close to Facebook.
Facebook always provides regular updates for users around the world. The platform supports almost all types of content which include images, text, videos, live videos, and a lot more.
Facebook is not only for individuals, it is equally effective for brands and businesses. A Facebook business manager is completely free and helps you to manage advertising accounts, pages, applications, and the people working on them.
Facebook has more than 2.80 billion monthly active users in 2021. It also comes with a Messenger, however, the Facebook messenger is now a standalone app available in all plays stores. Now one of the added advantages of being a standalone app is that you don’t have to log in every day on Facebook to stay in touch. You can just use the Messenger app to communicate with family and friends.
According to the reports revealed, more than 1 billion hours of video are consumed on YouTube every day. Around 70% of YouTube watch time happens on mobile devices. It’s safe to say when it comes to video consumption nobody can beat YouTube.
There are a lot of individual creators, businesses, and brands who are actively participating in YouTube for growth and brand valuation.
As in 2021, the pandemic is still on the world is ready for more video consumption. So I think it’s the best time to start a youtube channel.
Though YouTube comes under a social media app category, however, it is also rated as the best video streaming apps ever. Youtube was acquired by Google in 2006 and now operates as one of Google’s subsidiaries.
YouTube grew from a small video streaming platform to a global juggernaut shaping popular culture, internet trends, and building multimillionaire celebrities.
After Google, Youtube is rated as the second-largest search engine. So, if you are a brand or a business, you must seriously consider YouTube as a great medium of promotion.
YouTube’s algorithm comes with SEO tags, descriptions, and titles which makes it easier to explore the video contents in a friendly manner.
When it comes to messaging platforms WhatsApp has completely outshined the other platforms around the world. It’s one of the most exciting social media apps in 2021.
The service is now owned by Facebook. It empowers users to send text, voice messages, makes voice and video calls, shares images, documents, user locations, and other content that too completely free.
It has more than 2 billion users worldwide and have been operated in more than 180 countries. Whatsapp is commonly used to communicate with friends and family. However, people also started to use the app for business purposes.
There is a standalone business app specifically for business owners, called WhatsApp Business. It allows businesses to interact with customers who use the standard WhatsApp client.
4 Facebook Messenger
Facebook Messenger is a social media app developed by Facebook. It was originally developed as Facebook Chat in 2008, later company completely revised its messaging service in 2010, and released standalone iOS and Android apps in August 2011.
This app can help users send messages and transfer photos, videos, stickers, audio, and files. The app is also used for voice and video calling. The Messenger is completely end-to-end encrypted allowing you to maintain your privacy.
The new features like Vanish Mode help messages disappear once you exit the chat thus maintain your privacy in a more advanced way. You can also watch videos, tv shows, and movies together with your friends over messenger video chat.
Instagram is one of the most popular social media apps of 2021. Instagram always comes up with new exciting features. In April 2012, Facebook owned the service for approximately US$1 billion.
The app allows you to socialized with the approved followers by uploading media that can easily be edited with filters, organized by hashtags and geographical tagging. You can also share videos, photos with the friends you love.
Instagram newly added Reels feature helps to create short videos on Instagram. The followers can discover, like, and comments on Reels. You can also message your friends and family with “Direct”.
It now has 1.082 billion users worldwide. Its popularity is increasing day by day. Instagram is number 5 in our list of top 10 social media apps in 2021.
Instagram also added IGTV to encourage long-form videos. It’s completely worth exploring this social media app.
WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent. The app was first released in 2011, and since then it became one of the best social media apps in 2018.
The feature includes text messaging, voice messaging, broadcast messaging, video conferencing, and a lot more. Its global user base and a bunch of top features made WeChat a top choice when it comes to social media apps. It is one of the top messaging apps just behind WhatsApp in terms of popularity.
So if you want a combination of Facebook and WhatsApp, WeChat is the ultimate solution.
TikTok is one of the fastest-growing social media apps when it comes to music video sharing. It is one of the World’s Most Valuable Start-up. TikTok has over 1.5 billion Downloads on the App Store and Google Play Store.
As of October 2020, TikTok surpassed 2 billion mobile downloads worldwide. This social media app is a blend of short-form videos, which includes dance, comedy, entertainment, and a lot more. You can create a video of duration from 15 seconds to one minute and mix it up with music and special effects to grow your presence on the platform.
This social media app is dominating in Asia, however, it,s popularity growing rapidly all over the world. TikTok is number 7 in the list of top 10 social media apps 2021.
QQ is an instant messaging service that was developed by one of China’s tech giants (Tencent). QQ features include online social games, music, shopping, movies, group, and voice chat. The amazing fact of this app is that It is the world’s 5th most visited website, according to Alexa. This app recorded 617.4 million monthly active users at the end of 2020.
Millions of users use this app on a daily basis thanks to its top-notch features. QQ remains one of the most exciting social media apps of 2021. It is number 8 in our list of top 10 social media apps of 2021.
Douyin is basically a Chinese version of TikTok specifically designed for China. The interesting fact is that its Chinese version is equally popular as its international version.
Both platforms have some common functionality however there are completely two different apps. One version is targeting a particular demographic while the other one is targeting users globally.
Douyin is one of the fastest-growing apps among the young generation in China. Many brands are targeting Douyin in China for their brand exposure and valuation.
10 Sina Weibo
Sina Weibo is the Chinese biggest social media app. It was Launched by Sina Corporation on 14 August 2009. It is highly rated as one of the biggest social media platforms in China. In the early stages of 2018, the app surpassed the US$30 billion market valuation for the first time.
The most exciting feature of Sina Weibo that it helps users to discover things that are currently trending over the internet. You will always get some latest and trending updates happening around the world with just a click of a button.
So if you like updates and a kind of a geek who interested to explore things then San Weibo is a perfect fit for you. In June 2020, Sina Weibo reached 523 million active monthly users.
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