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In this post, we will check out the top 10 best Ahrefs alternatives in 2023.
Ahrefs is a popular SEO tool that provides insights on website traffic, backlinks, and keyword analysis.
However, it may not be the best fit for every business due to its pricing, features, and limitations. Fortunately, there are several Ahrefs alternatives that offer similar functionalities and benefits.
In this article, we will explore the top 10 Ahrefs alternatives for 2023. Each tool on this list has been selected based on its features, pricing, user reviews, and overall value proposition.
Whether you are a small business owner, marketer, or SEO professional, you will find a tool on this list that suits your needs and budget.
From all-in-one SEO platforms to specialized keyword research tools, these Ahrefs alternatives offer a range of solutions for businesses of all sizes. So, let’s dive into the list and discover the best Ahrefs alternatives for your business.
Table of contents
10 Best Ahrefs Alternatives 2023
SEMrush is a tool for competitive analysis, keyword research, and backlink analysis. It has a free version and paid version.
In terms of features, SEMrush and Ahrefs are extremely similar and both tools have a lot of fan following in the market. SEMrush does have a few features that make it special and potentially more valuable.
It’s one of the best ahrefs alternatives to use. With SEMrush you can easily find the number of links pointing to your competitor sites, check the keywords which are ranking for them in search engines, and more.
SEMrush has a free trial but it doesn’t allow users to export data from their account so that makes it a little bit difficult to compare with other tools like Ahrefs or Moz Pro which allow users to export data from their accounts as well as SEMrush allows users only 3 projects with limited features.
Features of Semrush:
- Largest database of keywords on the market
- Full website audit and on-page SEO tools for improving and optimizing content.
- Social media toolkit with auto-posting and scheduling
Check out my Semrush review for an in-depth glance at the functionality of the tool.
2. Seo Powersuite
Seo Powersuite is a desktop software package that offers an affordable alternative to Ahrefs. Unlike Ahrefs, which is a web/cloud-based tool, SEO PowerSuite is a downloadable software package for that you purchase a yearly license.
Being a desktop software, SEO PowerSuite stores most of the data on your desktop, meaning you won’t be charged a premium for cloud-based storage.
SEO PowerSuite offers a range of features like rank tracking, website audits, keyword research, and more. The Rank Tracker tool integrates with external proxies so you can track large volumes of keywords more affordably than with most other SEO software.
SEO PowerSuite’s Enterprise software offers mostly unlimited usage for one fixed yearly price, which makes it a value-for-money option for freelancers and SEO agencies.
While you won’t get access to quite as much backlink data as Ahrefs, included in the price is access to Webmeup’s backlink database.
SEO PowerSuite is a great alternative for those who prefer desktop software, want affordable pricing plans, and need a comprehensive SEO toolkit that offers a range of features similar to Ahrefs.
Features Of SEO Powersuite:–
- Perform keyword research and examine metrics like search volumes, keyword competition, and a lot more.
- Stalk an unlimited number of keywords daily with the rank tracker.
- Conduct website audits and on-page SEO
- Analyze your competitors’ backlinks and referring domains.
- Encounter link-building opportunities
SE Ranking is an all-in-one SEO tool that provides a variety of features such as rank tracking, keyword research and suggestion, backlink analysis, and more.
It is an affordable alternative to Ahrefs that offers a balance of value and features. SE Ranking is especially suitable for agencies that require extensive reporting functionality.
The tool is also great for PPC features, competitor analysis, and keyword research. The monthly plan for SE Ranking is available for as low as $31 per month, making it an excellent option for small businesses that don’t need to track a large number of sites and metrics.
With SE Ranking, you can try the tool for free for 14 days without providing your credit card details.
Features Of SE Ranking:
- A large keyword database
- A precise keyword rank tracker with ranking updates depending on the chosen plan.
- Site audit and on-page SEO checker tools to inspect for technical SEO issues and optimize your content for search engines.
- Assemble white-label SEO reports with an easy report builder and organize automated reports for you.
Serpstat is a great tool for keyword research, competitor research, and backlink analysis. It’s one of the best Ahrefs alternatives and it is mainly because of its price and the overall features of the system.
From keyword research to advertising research, Serpstat comes with a lot of advanced features. You can dip into rank tracking and inspect market intelligence to compute what’s working and what’s not.
It can do pretty much anything Ahrefs can do. And it’s got a better suggestion for people that depend on PPC keywords. Moreover, its site audit is also top-notch.
Features Of Serpstat:-
- Keyword Research: Serpstat allows you to enter up to 10 different keywords into their search box for suggestions on what terms your competitors are ranking for. It also provides data on search volume and competition for each keyword in your list. By clicking on one of these suggestions, you can quickly find related keywords that may be more relevant or easier to rank with than the ones you originally entered.
- Backlink Analysis: Although Ahrefs has recently added a new feature that enables users to see which sites are linking back to theirs (in addition to showing whether those links are dofollow or nofollow), Serpstat still offers some unique features when it comes time for link-building research. The first thing I like about this tool is how easy it is to compare multiple domains at once—no need for copy/pasting URLs into separate columns anymore! Another great thing about Serpstat’s link prospecting function is its ability to show anchor text distribution among all linking pages; this feature makes it easier than ever before to identify opportunities within your current article’s structure as well as potential holes where relevant topics could be added (or existing ones expanded upon).
Buzzsumo is a content analysis and production tool that focuses on content discovery and monitoring mentions and influencers to help boost marketing strategies.
Unlike Ahrefs, which is more geared towards SEO tools such as backlink checking and rank tracking, BuzzSumo helps marketers find great keywords to target and provides insight into what content is trending online.
Its content discovery tool rivals Ahrefs, and its version provides a more in-depth look at what content performs best in your niche and why.
BuzzSumo’s monitoring tool provides detailed information about brand mentions, competitor mentions, and industry mentions.
Additionally, the Find Influencers tool helps highlight influential individuals in your niche, from social media influencers to authors and creators. Paid plans start at $119/month, with an option to save 20% if you pay annually, and there is a 30-day free trial available.
Oh boy, this is a tool that I had to include on the list because it can really come in handy when you need to find long-tail keywords.
It’s like Google’s Keyword Planner but at the same time not at all like it! It’s best used when trying to find specific long-tail keyword phrases that aren’t being searched as frequently as others. This is why many marketers prefer Ubersuggest over other tools.
When it comes to keyword research, backlink profile analysis, and SERP analysis this tool is just perfect for you.
How does it work? To use this tool, simply enter your seed keyword into the search box and click “Find Related Keywords.” The tool will then show you related keywords based on what you entered into the box above (this is where they get their name from). You can export these results by clicking “Export CSV” or “Download PDF.”
Mangools is a simple yet powerful SEO tool that offers all the necessary features for keyword research, rank tracking, SERP and backlink analysis, and SEO metrics and insights. It’s an ideal alternative to Ahrefs for those who find Ahrefs’ dashboard and extensive features overwhelming.
One of Mangools’ unique features is ranking updates via email, which makes it easy to stay up-to-date with your page’s performance in the SERPs. Additionally, Mangools’ pricing is much cheaper than Ahrefs, making it a great option for those on a budget.
Mangools is a user-friendly tool that offers essential SEO features without overcomplicating things. It’s a great alternative for beginners and experts alike who want an easy-to-use and affordable SEO solution. You can try Mangools for free for 10 days with no credit card required.
Features Of Mangools:–
- The user interface is easy to use for beginners.
- The keyword research tool makes it easy to find long-tail keywords.
- Stalk keyword rankings and get daily rank updates.
- SERP analysis tool to inspect top-ranking sites and their authority and other stats.
Moz is a free and paid SEO tool that helps you to find out the best keywords for your website. It has a free trial, and a paid version as well.
It’s one of the best SEO tools available in the market, and it’s actually recognized for its competitive metrics which include the Domain and Page Authority.
They also have other tools like keywords explorer and one of the considerably used browser extensions which are popularly known as “Moz Bar”. Moz is number 8 in our list of the top 10 best Ahrefs alternatives in 2023.
Features Of Moz:-
- Moz Keyword Ranking Tool
- Moz Domain Authority Checker
- Moz Open Site Explorer
Majestic is a backlink checker tool that is focused on providing detailed and comprehensive information about your backlink portfolio.
Its unique feature, Link Context, offers insights about the strength and quality of your backlinks, such as where they are coming from and how they are placed on a page.
This is especially useful if you want to prioritize backlink building and domain authority growth.
Although Ahrefs has similar features, Majestic is a better option if you want a more in-depth analysis of your backlink profile. Majestic plans start at $49.99 with a 7-day money-back guarantee. Majestic is number 9 in our list of 10 best ahrefs alternatives 2023.
- Organic visibility – This shows the number of indexed pages from Google or Bing in each country/region on their respective engines (Google vs Bing).
- Referring domains – This shows how many referring domains you have in total across all search engines. You can see this number broken down into two categories: organic links found by Majestic (this includes those found with their Site Explorer) versus external referrers like social media platforms etc… The latter can be seen under External Outreach > External Referrer Metrics > Social Media Metrics section within your account dashboard.
10. Screaming Frog
Screaming Frog is a popular SEO tool for website auditing and analysis. The tool can be used to audit a website, find broken links, detect duplicate content, crawl the site, and much more.
This is one of the best in the SEO scene, and it’s heavily concentrated on website crawling. It’s not a browser-based tool however the stuff it provides is pretty meaningful for SEO purposes.
You just have to provide any URL in it and you’ll get cutting-edge details on a lot of things. Screaming Frog is number 10 in our list of top 10 best Ahrefs alternatives.
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