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10 Best AI Copywriting Tools 2023

  • Post category:Fin -Tech
  • Reading time:45 mins read
  • Post last modified:February 16, 2023

In this post, we will check out the top 10 best AI copywriting tools in 2023.

Artificial intelligence (AI) is revolutionizing the field of copywriting. With the emergence of AI copywriting tools, businesses can now create compelling and engaging content in a matter of minutes.

These tools leverage natural language processing and machine learning algorithms to produce high-quality content that is relevant to the target audience.

If you are looking to streamline your copywriting process and improve the effectiveness of your content, then you need to consider using AI copywriting tools.

In this article, we have compiled a list of the 10 best AI copywriting tools that you can use in 2023 to create amazing content that drives engagement and conversions.

So, whether you are a business owner, marketer, or content creator, these AI copywriting tools will help you produce high-quality content that engages your audience and drives your business forward.

Current State of AI Copywriting

Artificial Intelligence (AI) has come a long way in the field of copywriting. With advanced algorithms and deep learning capabilities, AI can now produce human-like written content that is almost indistinguishable from content produced by humans.

This technology is transforming the way businesses create and distribute content. It can help to save time and money, while also increasing efficiency, accuracy, and quality.

AI copywriting tools are becoming increasingly popular with marketers and content creators. These tools use natural language processing (NLP) and machine learning to analyze data, generate insights, and create content that resonates with the target audience.

They can be used to write anything from blog posts, product descriptions, email campaigns, social media posts, and more. The resulting content is often well-structured, error-free, and engaging.

One of the biggest benefits of AI copywriting is that it can help businesses to scale their content marketing efforts.

With the ability to generate content in bulk, businesses can easily create and distribute content across various channels.

This can help to increase brand awareness, attract new customers, and drive sales. Additionally, AI copywriting tools can help to improve the overall consistency and tone of a brand’s messaging, which can ultimately lead to better engagement with customers.

However, AI copywriting is not without its challenges. The technology is still in its infancy, and there are limitations to what it can achieve.

For example, AI may struggle with creative and nuanced content that requires a human touch. Additionally, there are ethical concerns surrounding the use of AI to create content, as it raises questions about the role of humans in the creative process.

Despite these challenges, the future of AI copywriting is promising, and it will be interesting to see how this technology continues to evolve and impact the content creation industry.

What Is AI Copywriting and How Does It Work?

AI copywriting, also known as automated copywriting, is the process of using machine learning and natural language processing technologies to create written content without human intervention.

Essentially, it involves teaching machines to learn from and mimic the writing style of humans. AI copywriting is used in various forms, including generating marketing emails, product descriptions, social media posts, and even news articles.

The process of AI copywriting works by using algorithms that analyze vast amounts of data to learn how to write. Machine learning technology allows the algorithm to learn from a vast amount of existing content, which it uses to generate new content.

The algorithm analyzes the tone, structure, and language of existing content and uses this information to write new content. As it generates content, the algorithm continues to learn and improve, refining the process with each piece of content it produces.

AI copywriting can produce content in a matter of minutes, which can save businesses a significant amount of time and resources.

The technology can generate large volumes of content quickly and accurately, making it ideal for businesses that need to produce content at scale.

It is also highly customizable, allowing businesses to tailor their content to suit their specific needs and target audience.

AI copywriting is not intended to replace human writers entirely. Instead, it is meant to work alongside human writers to help them create better content more efficiently.

Human writers can use AI-generated content as a starting point and then add their creativity and insights to enhance the final product.

This collaboration between AI and human writers can result in higher-quality content that resonates with the target audience and drives business results.

What Are AI Copywriting Tools?

AI copywriting tools are software applications that use artificial intelligence and natural language processing technologies to generate content automatically.

These tools enable users to create various types of content, such as product descriptions, blog posts, social media posts, and marketing emails, with minimal human input.

These tools analyze data and understand user behavior to generate engaging and unique content that meets the needs of the target audience.

AI copywriting tools are beneficial for marketers, entrepreneurs, and content creators who need to produce large amounts of content regularly.

They provide an efficient and cost-effective way of creating quality content that resonates with the target audience.

These tools also enable marketers to optimize their content for search engines and increase the visibility of their brands.

Some popular AI copywriting tools include, Writesonic, and CopySmith. These tools use advanced algorithms to analyze existing content, understand user behavior and preferences, and generate content that resonates with the target audience.

They offer a range of features, including tone and language customization, keyword optimization, and content personalization.

While AI copywriting tools have numerous advantages, they are not meant to replace human creativity and expertise.

These tools are best used as a supplement to human writing skills to improve the efficiency and accuracy of content production.

Moreover, it is important to keep in mind that AI-generated content still needs to be reviewed and edited by a human to ensure it is error-free, engaging, and meets the brand’s standards.

What Can AI Copywriting Software Do?

AI copywriting software is a type of technology that uses machine learning algorithms to generate written content automatically.

These software programs are becoming increasingly popular, as they can help individuals and businesses save time and resources on content creation. Here are some of the things that AI copywriting software can do:

  1. Write articles and blog posts: AI copywriting software can generate articles and blog posts on a wide range of topics, based on user input or pre-defined templates. These articles can be tailored to suit different audiences, writing styles, and brand voices.
  2. Create social media posts: AI copywriting software can also be used to generate social media posts for various platforms, such as Twitter, Instagram, and Facebook. These posts can include hashtags, emojis, and other elements commonly used in social media marketing.
  3. Draft product descriptions: AI copywriting software can help businesses generate product descriptions that highlight key features and benefits, as well as offer compelling calls to action to drive sales.
  4. Compose email marketing campaigns: AI copywriting software can also be used to create email marketing campaigns that are personalized and engaging. This can include subject lines, body copy, and even automated responses to certain triggers.
  5. Generate ad copy: AI copywriting software can help businesses create effective ad copy for different platforms, including Google Ads and Facebook Ads. The software can analyze data on consumer behavior and use this information to create ads that are more likely to convert.

Overall, AI copywriting software can be a valuable tool for businesses and individuals looking to create high-quality written content quickly and efficiently.

While these programs are not yet perfect and still require some human input and editing, they can be a valuable asset in any content creator’s toolkit.

10 Best AI Copywriting Tools In 2023

1 Copy.Ai

Copy.AI without a doubt our most recommended and best AI writing software in the market. It’s an artificial intelligence tool that uses machine learning to improve content creation.

In 2023, the world of copywriting has seen a dramatic shift towards artificial intelligence (AI) tools. One of the top 10 AI copywriting tools of this era is Copy.Ai.

It is a highly intuitive platform that can generate engaging and effective copy with ease. With its innovative AI algorithms, Copy.Ai is equipped to analyze and understand the nuances of language to deliver high-quality results.

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Copy.Ai has revolutionized the copywriting industry by enabling businesses and individuals to create compelling content at a fraction of the time and cost.

The platform can generate copy for websites, social media, ads, and email campaigns, among others. It can also help businesses increase their conversion rates and boost their SEO rankings.

Copy.Ai’s user-friendly interface allows users to input specific keywords, brand messaging, and other criteria, which the AI algorithms used to generate content.

The AI-powered platform can also adapt to various tones of voice, styles, and target audiences, making it a versatile tool for any copywriting needs.

Its intuitive features, customization options, and AI-powered algorithms have made it an invaluable tool for businesses and individuals alike. With Copy.Ai, copywriting has never been easier or more effective.

The process of creating a blog post is very simple with Copy.Ai, just click on the blog post wizard, give the keyword, and the blog title will generate an outline for you.

Go ahead by clicking generate talking points and then finally click on generate content and then lastly tap create blog post icon and your blog post is ready.

I have been using the pro plan which comes with unlimited credits and I am in no mood to switch to any AI writing software. Companies using Copy AI are eBay, Nestle, Ogilvy, and Microsoft.

You can also use this tool to help enhance your writing skills. Some of the top features of Copy.Ai are:-

  • Plans are affordable compared with Jasper.Ai
  • Pro plan is great for individuals and businesses
  • Comes with a ton of features
  • Produce quality content compared with other AI writing software
  • Great Support

2 Frase

Frase is an AI-powered content generation tool that uses machine learning to help you write better.

In addition to its ease of use and accessibility across multiple platforms, Frase also comes with three plans: The Basic plan starts at $44.99/month which allows you to create 30 documents.

The Team plans start at $114.99/mo which allows unlimited credits for document generation and the last plan is Enterprise which is the custom plan.

It has a user-friendly interface and is easy to use, making it an ideal tool for both beginners and experienced writers.

One of the key features of Frase is its ability to generate content based on user inputs, such as keywords and topics.

It uses machine learning algorithms to analyze the inputs and then generates content that is tailored to the user’s needs. This makes it a highly efficient tool for generating high-quality, relevant content.

Another key feature of Frase is its ability to optimize content for search engines. It can analyze a piece of content and provide suggestions for improving its SEO, such as optimizing the content for specific keywords or improving the structure of the content. This makes it an invaluable tool for businesses that want to improve their online visibility.

Overall, Frase is one of the 10 best AI copywriting tools in 2023. Its powerful features, user-friendly interface, and analytics dashboard make it an essential tool for businesses that want to create high-quality, optimized content.

With the help of Frase, businesses can improve their online visibility, engage with their audiences, and drive more conversions.

Frase Features:-

  • Best Premium AI writing software
  • AI SEO copywriting feature
  • Custom templates and frameworks
  • You can also use Frase to optimize existing content

3 Rytr

Rytr is another top AI writing tool well known for its inexpensive plan and quality content outputs. It’s a collaborative writing tool that uses AI to improve your writing.

Additionally, Rytr has a vast database of templates, which can be customized to fit specific needs.

The templates range from product descriptions to blog posts, email campaigns, and social media content, making it an all-in-one tool for content creation.

Furthermore, the AI algorithms used by Rytr are continually updated to reflect the latest trends and industry standards.

This ensures that the generated content is relevant, engaging, and up-to-date. The tool can also recognize the tone and style of the brand, ensuring that the content produced aligns with the brand’s image.

Another significant advantage of using Rytr is that it significantly reduces the time and effort required to produce content.

With just a few clicks, users can generate high-quality content in minutes, allowing them to focus on other critical aspects of their business.

It employs AI to forge unique copy for a number of usefulness which includes blog idea & outline, email, Facebook, Twitter, and LinkedIn ads, landing page and website copies, text editing, and SEO meta title.

Companies using Rytr are Freshworks, Ikea, Ford, Payoneer, PWC, and Adidas. Rytr is number 3 in our list of 10 best ai copywriting tools in 2023.

Rytr Features:-

  • Autocorrect
  • Grammar Check
  • Sentence formatting
  • Sentence Rephraser
  • Plagiarism check


  • The free plan starts at $0/month and generates 5,000 characters per month (Approx 1 Post)
  • The Saver plan starts at $9/month and generates 50,000 characters per month (Approx 5 Post)
  • The unlimited plan starts at $29/month and generates unlimited characters per month

4 Scalenut

Scalenut is a good content intelligence platform that allows you to find and form the most suitable and high-quality content for your audience with the help of AI.

Generating high-ranking is a daunting task however Saclenut AI makes it easy for everyone.

If you really looking forward to creating long-form quality content then Scalenut AI is just for you. It’s really one of the top tool for any blogger, or content creator, who want to create a ton of quality content on day to day basis.

Saclenut AI is trusted by more than 200+ businesses across 10 countries. This tool will take you to the next level of content creation.

Scalenut can also help you improve the quality of your writing and make it more readable by improving readability, flow, and word choice. Scalenut is number 4 in our list of 10 best ai copywriting tools in 2023.

Features of Scalenut:-

  • Create SEO-focused outlines
  • Get unlimited content
  • Create high-quality long-form content within a minute.

Scalenut Pricing:-

Scalenut has 3 pricing plans, the individual plan starts at $29 per month however you can get this for $12 per month if you are billed annually.

The growth plan starts at $79 per month ($32/mo billed annually) and the Pro at $149 per month ($60 for annual plans).

5 Jasper

Jasper is one of the most used AI writing tools by agencies and top digital marketers. The Jasper AI tools help you to write better content.

Jasper has been designed to meet the needs of a wide range of content creators, including marketers, bloggers, social media managers, and others.

One of the main advantages of using Jasper is the fact that it allows for the creation of high-quality content in a matter of minutes.

With its advanced algorithms and machine learning capabilities, Jasper is capable of generating unique and engaging content that is tailored to meet the needs of the specific audience it is targeting.

This can be particularly useful for businesses that need to produce a large volume of content quickly, without sacrificing quality.

Another key feature of Jasper is its ability to adapt to the writing style of the user. This means that the tool can mimic the tone, voice, and style of the user, ensuring that the content created is consistent with the brand’s overall messaging.

This is particularly important for businesses that need to maintain a consistent voice across all their marketing channels.

Jasper also provides a range of other features that make it one of the best AI copywriting tools available.

These include the ability to generate headlines and meta descriptions, as well as provide suggestions for improving the overall quality of the content.

Just select one of the templates in Jasper AI fill in some details and concise information, then let Jasper do the magic.

Companies using Jasper are Airbnb, Promo, Autodesk, Keller Williams, and Logitech. Jasper is number 5 in our list of 10 best ai copywriting tools in 2023.

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Jasper templates include:-

  • Blog posts
  • Marketing copy
  • Sentence expander
  • Facebook ad generator
  • Google Ad generator
  • YouTube video description
  • SEO meta title and meta description
  • Quora answer
  • Real estate listings Features:-

  • Create long-form and unique content with no plagiarism issues.
  • 25+ languages supported
  • Rephrase text easily
  • Surfer SEO integration to handle on-page SEO
  • Clean interface
  • Great support

Jasper Pricing

Jasper has 2 plans, the Starter plan starts at $49/month which includes 35,000 words per month while the Jarvis Boss Mode plan starts at $99/month for 100,000 words per month.

Try free of Cost (+ 10,000 Words Credit)

6 Copysmith

Copysmith is a powerful tool that can help you write better content, faster. Copysmith helps you do the followings:-

  • Write better content – Copysmith’s AI-powered suggestions for content generation make it easy for anyone to create highly engaging blog posts and articles. The software will also learn from your writing style over time and start suggesting words that fit the way you write best. The result? Better quality writing in less time!
  • Write more content – When used alongside other tools such as Grammarly (which checks grammar), Smart Cursor (which helps with spelling), or Hemingway App (which highlights passages that need improvement) Copysmith becomes an essential part of any writer’s arsenal!
  • Create content that is more engaging with its enhanced word suggestions feature which suggests commonly used words in your niche area so users don’t have to spend valuable time looking up synonyms each time they wish to express themselves using different words than those provided by default settings; this means less time spent searching through dictionaries/thesauri etc., allowing users’ productivity levels increase whilst still delivering well-written pieces of text which readers find both interesting enough so as not become bored quickly but also sufficiently factual when dealing with scientific topics related topics, etc.

Moreover, Copysmith’s user-friendly interface makes it easy for even non-technical users to create compelling content. The tool’s interface is intuitive and guides users through the process of creating copy, from ideation to finalization.

Copysmith’s AI writing tools include Facebook Ads, LinkedIn Ads, Google Ads, product descriptions, blog ideas, YouTube video descriptions, and more. Copysmith is number 6 in our list of 10 best ai copywriting tools in 2023.


  • Generate high-quality AI content
  • Great support


There are two plans available:-

  • The starter plan comes at $19/month which provides 33k words
  • The professional plan starts at $59/month which provides 260k words

7 Copymatic

10 best ai copywriting tools

Copymatic is an AI writing tool that can be used for all kinds of writing. It is a paid tool but has many useful features that make it worth the price.

One of the key features that make Copymatic stand out from the competition is its ability to generate high-quality content quickly and efficiently.

By using artificial intelligence and natural language processing, the tool can analyze the given topic and produce well-written, engaging content in a matter of minutes.

This is a significant advantage for businesses that need to create a large volume of content on a regular basis

It helps you to forge blog articles, landing pages, social media & ads, website copy and SEO, and e-commerce copy in the blink of an eye.

Copymatic’s advanced features, versatility, user-friendliness, and language capabilities make it a top-performing AI copywriting tool in 2023. Copymatic is number 7 in our list of 10 best ai copywriting tools in 2023. Features:-

  • generate unique contents
  • Tailored brand tone according to needs
  • Create optimized Content
  • 50+ Available Copywriting Tools
  • Grammar check
  • Sentence rewrite

Copymatic.AI Pricing:-

Copymatic plans start at $29/month which gives 1000 credits and the next plan starts at $49/month which gives you unlimited credit for content creation.

8 Grammarly

10 best ai copywriting tools

Grammarly is a popular grammar checker and writing assistant that can be used to proofread your work.

Whether you’re writing an email or a novel, Grammarly will help ensure that everything you write is grammatically correct and free of spelling mistakes.

Grammarly is available as a browser extension, or as a desktop app for Windows and macOS. I will highly recommend you go with Grammarly together with one of the AI writing software tools mentioned.

Grammarly should be an add-on to AI writing software that helps you greatly improve your writing while creating content.

The service is free to use on most sites including Facebook, Gmail, Twitter, Reddit, and more. There are also premium plans offering more advanced features like text expansion software which allows users to create custom shortcuts for commonly used phrases or words so they don’t have to type them out each time they use them in their writing.

The tool also provides plagiarism checking and equips suggestions about how you can enhance the quality of the text. Companies using Grammarly are The New York Times, The Wall Street Journal, USA Today, and TechCrunch.


  • Grammar checker
  • Sentence rewrites
  • Plagiarism detection
  • Fluency checker
  • Readability metrics


  • Free: basic plan comes with a grammar checker
  • Premium: $12/month which includes all free features with word choice, plagiarism detections, and full sentence rewrites
  • Business: Starts at $15/month which includes all premium features with snippets, brand tones, and an analytics dashboard.

9 Pro Writing Aid

10 best ai copywriting tools

Pro Writing Aid is a powerful grammar checker, spelling checker, and writing assistant. It can be used for both fiction and non-fiction writing. Pro Writing Aid provides some impressive features for writers such as:

  • Grammar checker
  • plagiarism checker
  • Punctuation checker
  • Spelling checker
  • Detailed explanation
  • Mac and Windows support

This app also includes word frequencies so that you know when to use words like “least” or “less” when writing essays!

You can even use it to figure out how difficult your text is so that other people don’t get confused by the technical terms used in your piece.

Additionally, this tool will make suggestions on how to change sentences if they’re too complex or too simple—so this software really has everything a writer needs!

10 HyperWrite

10 best ai copywriting tools

HyperWrite is a free application that uses artificial intelligence to help you write better. It has a simple interface and is easy to use, making it an excellent choice for people who aren’t very tech-savvy or don’t have much time to waste on writing tools.

HyperWrite will also be a useful tool when it comes to grammar, spelling, and punctuation.

It works in real-time so as soon as you make an error or suggest something that needs improvement, the program will provide suggestions for how to improve your writing and correct errors instantly.

Is AI the future of copywriting?

The answer is yes, but not in the way you think.

At this point, you might be thinking about how artificial intelligence can take over your writing. And that’s understandable. But there’s still a lot of work to be done before AI can replace humans in this regard.

For now, AI will help us do our jobs better by offering us new tools and strategies that we couldn’t have come up with on our own. It will also allow us more time to focus on other aspects of our work like creating more content or finding new customers.

AI copywriting software is changing the way companies write their content.

AI copywriting software uses algorithms to analyze data and come up with the best solution for a client’s problem. This can help your business get more sales, reduce costs, and just about anything else you can think of.

When used correctly, AI copywriting software can help you write better content for your customers and clients. Here’s how:

1) You don’t have to spend hours researching and writing posts anymore

2) You don’t have to worry about plagiarism or copyright infringement issues

3) It’s affordable for small businesses

4) You can focus on other aspects of your business

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Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.