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How to Do an SEO Competitor Analysis in WordPress

  • Post category:Fin -Tech
  • Reading time:17 mins read
  • Post last modified:March 3, 2023

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In this post, we will check out how to do an SEO competitor analysis in WordPress.

Search engine optimization (SEO) is crucial for any website that wants to rank higher on search engines and attract more traffic.

One way to improve your SEO is to analyze your competitors and learn from their strengths and weaknesses.

Competitor analysis can help you identify what your competitors are doing well, what strategies they are using, and how you can adapt your SEO strategy to stay ahead of the game.

If you have a WordPress website, you have access to a range of tools and plugins that can help you conduct a thorough competitor analysis.

In this article, we will guide you through the steps of conducting an SEO competitor analysis in WordPress. We will cover everything from identifying your competitors to analyzing their backlinks, keywords, and content strategies.

By the end of this article, you should have a clear understanding of how to use WordPress to analyze your competitors and improve your SEO.

Why Should You Perform an SEO Competitor Analysis?

Performing an SEO competitor analysis can provide valuable insights into the strategies and tactics used by other businesses in your industry to rank higher in search engine results pages (SERPs).

By analyzing your competitor’s SEO strategies, you can gain a better understanding of what works and what doesn’t, and use this knowledge to improve your own SEO efforts.

One of the primary benefits of conducting an SEO competitor analysis is that it can help you identify gaps in your own SEO strategy. By examining your competitors’ websites, you can determine which keywords they are targeting, the content they are publishing, and the backlinks they are using to improve their search engine rankings. This information can help you identify areas where you may be falling short and give you ideas for new content and optimization strategies.

Another advantage of performing an SEO competitor analysis is that it can help you stay ahead of the curve in your industry.

By keeping an eye on what your competitors are doing, you can ensure that you are up-to-date on the latest trends and best practices in SEO. You may also discover new keywords and content ideas that you hadn’t considered before.

Additionally, an SEO competitor analysis can help you identify opportunities for collaboration or partnership with other businesses in your industry. By examining your competitors’ backlink profiles, you may discover sites that are linking to multiple businesses in your industry.

This could indicate that there is an opportunity for you to reach out to those sites and explore potential partnership or guest posting opportunities.

In conclusion, performing an SEO competitor analysis can provide a wealth of information that can help you improve your own SEO efforts, stay up-to-date on industry trends, and identify potential partnership opportunities.

By taking the time to analyze your competitors’ strategies and tactics, you can gain a competitive edge in your industry and improve your chances of ranking higher in search engine results pages.

How to Do an SEO Competitor Analysis in WordPress

Method 1. Perform an SEO Competitor Analysis using Semrush

Semrush is one of the best SEO tools and the top way to conduct SEO competitor analysis. It’s one of the most favored website analysis tools for both bloggers and professionals.

Semrush offers a strong competitor analysis tool that gives you an insight into their keywords, backlinks, top content, and a lot more.

To get started go to the domain overview section and enter the domain you want to search for deep analysis. Just simply enter the URL of your competitor and click the ‘Search’ button.

Semrush will start populating the data related to the competitor’s website. The data includes authority score, organic search traffic, backlinks, top organic keywords, and referring domains.

It will also show you the top countries which bring you the most traffic and a lot more.

Semrush is an advanced tool and it gives all the advanced details of these reports with ease. Domain Overview report gives a total glimpse of your competitor’s strategies.

These reports will give you an idea about the change to make your site more improved in every manner.

You can also get detailed traffic insights by selecting the ‘Traffic Analytics’ section from the menu on your left. Once you click on this Semrush gives you a precise report on the traffic sources of your competitors.

The data includes total visits, unique visitors, pages per visit, bounce rate, and a lot more.

Once you are done with all this, head over to the Organic Research section which is on the left side menu.

This section will give you a glimpse of competitors’ top keywords, position changes, and top pages.

Semrush also helps you understand the keyword intent by going to the keywords by an intent section which you can access on the same page by going down the page.

You can also access their most important pages which are bringing tons of traffic and you can write on a similar topic for organic traffic improvement.

Next, go to the Keyword Gap section, it’s another one of the most interesting features Semrush provides.

Semrush permits you to enter up to 5 domains in the Keyword Gap tool. Please input your website with the competitors and then click on compare option.

how to do an seo competitor analysis in wordpress

After that, Semrush will start giving you the data about the keyword shared between you can your rival’s website. Peek on those keywords which you are missing by just looking at the ‘Missing’ keywords report.

These search terms are goldmines and you shout target these keywords in your content creation strategy.

Now let’s go to the next section which is the Backlink gap. Backlinks are surely one of the ranking factors and you must start building now.

So it’s time to target competitors’ backlinks and use them in our own link-building strategy.

To get started, go to the ‘Backlink Gap’ section, enter up to 5 websites, and then click on ‘Find prospects’.

how to do an seo competitor analysis in wordpress

Once you click on the button, Semrush will start its magic and populate a list of referring domains that are connecting to your competitors.

Now filter those backlinks on the basis of best, weak, strong, shared, and unique. I highly recommend targeting the best backlink so go with the best option.

By doing this way, you’ll find new possibilities to get better backlinks for your site and grow your organic rankings.

Method 2. Perform an SEO Competitor Analysis using Mangools

how to do an seo competitor analysis in wordpress

Mangools helps you find your competitor’s based-keywords research, backlinks, and SERP Analysis.

It offers 5 different SEO tools in one package, namely the KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for Rank Tracking, LinkMiner for link tracking, and SiteProfiler for SEO metrics and insights.

Mangools offers a range of features that allow you to perform competitor analysis and keyword research. Some of the most useful features include:

Competitors Bases Keyword Analysis

Just enter the domain or URL of your competitor and let the tool do the things for you. The keywords they rank for will show up in a two-column design with search volume, trends, keyword difficulty, SERP analysis, and a lot more.

SERP Analysis

Once you come up with the keyword, take a closer look at it in the SERPChecker. SepChecker will show you everything about that domain.

You can check out the domain authority, keyword difficulty, and other metrics to understand whether is it with targeting the keyword for an SEO campaign.

Backlink Analysis

Use handy tools such as LinkMiner that can make the link-building process easy. You need to do is to enter your competitor’s domain and the tool will show the backlinks pointing to it.

Filter the backlink on the basis of link relevance and link strength. Now chose the relevant, and strong backlinks of your competitors and replicate them in your link-building strategy.

Here are some Competitor Analysis Tips:-

Step One: Choose Your Competitors

The first step to doing a competitor analysis is to choose your competitors. You want to choose competitors based on their size, location, and industry.

For example, if you have a blog that works on the niche of sports and gaming, then you should pick two or three larger companies like Gamesradar or Goal.Com.

You can also look at the Semursh Keyword Magic tool for searching keywords related to your niche. Finally, choose up to 5 competitors that rank well for keywords related to your business.

Step Two: Create a Profile of Each Competitor

Once you’ve compiled a list of relevant competitors, it’s time to create profiles for each one.

To start, take a look at their site, What kind of content do they post? How often do they update their blog? What types of posts perform well?

Next, analyze their backlinks (links from other websites to their website). Do those links come from high-authority sites or low-authority sites? Is there any link-building work that could be done by either linking out to another website or being linked by another website (more on this later)?

Step Three: Analyze Their Keyword Strategy

Keyword research is an important part of SEO, which is why it’s a good idea to learn how to do keyword analysis. Keywords are the words that potential customers use when they search for products or services online. They’re also called search terms, search queries, and search strings.

There are two main approaches to keyword research: manual and automated. A manual approach involves performing your own research which can be time-consuming if you have a large number of keywords to analyze, but it’s useful if it’s just one or two long tail keywords that you want more information about.

Use an automated program such as Semrush. The Keyword Magic Tool gives you the data about the keywords to target. The tool will provide you with volume, trend, keyword difficulty, and CPC.

Backlinks are one of the most important factors in determining a website’s ranking on Google. The more links you have from other sites, the better your SEO.

It’s important to research your competitors’ backlinks because if their links are strong and yours are weak, it could mean that they already rank higher than you do on Google (even though they might not actually be any higher). If you find out that other sites link to them but not to you, then it’s time to start building those relationships!

Step Five: Analyze Their Content Strategy

  • Analyze their content strategy.
  • Look at the type of content they are producing. Is it blog posts? Video marketing? Infographics?
  • How long are the articles that you find? How often do they publish new articles/content? Is there a pattern to this timing or does it vary from week to week and month to month, etc.?
  • What topics are they covering in their new pieces (or what keywords are being used)? Do some articles focus on product reviews while others focus on industry news and trends, or do both types of content together? You can use tools like SEMRush, and Mangools if you want more information about how many times each keyword appears in your competitor’s body text as well as its SEO potential.


A competitor analysis can help you identify what’s working for your competitors’ SEO efforts, so you can use it for your own SEO. A good competitor analysis should answer the following questions:

  • What are my competitors doing well?
  • What are they doing poorly?
  • How can I improve upon their strengths and mitigate their weaknesses?

Before you start creating your own competitor analysis, it’s important to understand what information will be useful. Competitor analysis is meant to help you identify what’s working for your competitors’ SEO efforts so that you can use those strategies in your own content creation process.

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Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.

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