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Moosend Review: Features, Pros & Cons12 min read

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In this article, we will check out the complete review of Moosend.

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Moosend is one of the top email marketing platforms that serve businesses to accomplish their marketing campaigns. Moosend’s highlights are its price. They are offering features at a low price when comparing it with the other competitors.

So if you are looking for an advanced email marketing tool that too in your budget then Moosend will be on your top priority list.

Despite having the other option available, Moosend is still rated one of the best affordable email marketing tools available. Having an average rating of 4.7 in g2 and 4.8 in Capterra there is no denying the fact that Moosend still one of the best and affordable options to go for.

Let’s check out the complete review of Moosend.

Moosend Review

About Moosend

Moosend is one of the top free email marketing tools available in the market. It is suitable for small, medium, and big enterprises.

Comparing this product with the other competitors we found that there are some robust features but there are some flaws as well. We will outline the pros and cons of the product to better understand the effectiveness of this product.

Moosend has a free plan that includes up to 1,000 subscribers and 3,000 monthly email sends. Moosend’s paid plan starts at a nominal price of $10 per month.

Moosend email marketing tool has a wide range of tools that will make your life easy when you seriously consider email marketing as the future.

Moosend Features List (Moosend Review)

So let’s quickly start with the features of Moosend which will help you to decide to bet on this product or not or does it worth having your attention.

1 Moosend’s Easy to Use Dashboard

The dashboard of Moosend shows a complete overview of your email marketing works in the product. The dashboard shows general info of your new customers with an infographic. They also outline your mailing lists and past campaign in a very descriptive way.

Moosend’s interface is easy and simple to understand and their overview will give you a glimpe of your works right in the dashboard.

If a rating would be given for the dashboard, I would give it 3.5 out of 5. You will also get a comprehensive report of your works in Moosend.

2 Moosend’s Robust Automation

Image Credit- Moosend

Moosend’s automation features help businesses to ease marketing responsibilities. Its automation features really Save a ton of time and headaches and push email marketing forward.

It’s just like a plug and play, you just set up an automated process and everything will be done with just a blink of an eye. Some of the automated processes that you can do with Moosend are:-

  • Reminder
  • User Onboarding
  • Abandoned Cart
  • Lead Scoring
  • VIP Offer
  • Your Automation

Each automation comes with triggers, conditions, and actions. So it’s up to you when to, how-to, and what to trigger. Once you are done just start the automation and it will do the rest.

3 Segmentation And Personalization

Moosend’s segmentation and personalization features will always a game-changer for your effective email marketing. Segmentation helps to establish influential relationships with the customers and can turn out to increase revenue by sending targeted newsletters.

Personalization can be achieved according to these data fields:-

  • Age
  • Birthday
  • Gender
  • Location
  • Recent purchases

while Moosend create segments of customers using the data that’s stored in the system:-

  • Contact Activity
  • Contact Information
  • Time

4 Moosend Free Email Newsletter Templates

moosend review

Moosend’s comes with a collection of 70 email newsletter templates to kickstart your journey to email marketing. You can also customer or create with a flexible drag-and-drop newsletter editor.

Some of the categories of the newsletter include black Friday, cart abandonment, ebook, e-commerce, informational and promotional. Moosend also gives you a lot of options when it comes to visualization of the newsletter. You can add buttons, images, GIFs, and even videos. 

Another added advantage of using Mossend is that it helps you send an unlimited email campaign for free. You can also customize tests, change the fonts, background color, and structure according to your needs.

You can preview your newsletter designs before making the campaign live and that too without leaving the editor. You can also send yourself test emails.

5 Moosend Integrations

moosend review

Moosend helps you to integrate with all your favorite tools and platforms with the click of a button. The categories of platforms it integrates are CMS, E-Commerce, Lead Generation, and much more.

The three ways you can integrate Moosend with the multiple platforms are native, via Piesync, and via Zapier. Some of the top platforms with which Moosend integrated seamlessly are:-

  • Mailchimp
  • Elementor
  • Pabbly
  • Magento
  • Woocommerce
  • Convert box
  • Open Cart
  • Mailoptin
  • Unbounce
  • Facebook Lead Ads
  • Zendesk
  • Active Campaign
  • Hubspot
  • Constant Contact
  • Get Response
  • Sendinblue
  • Mailerlite
  • WordPress Subscription Forms

6 Moosend Subscription Forms

moosend review

Mossend Subscription forms are a great tool to capture leads of all kinds. Moosend’s helps you to create responsive and user-friendly forms which ultimately grow your email list and ultimately help you gain profits with targeted emails.

Firstly let’s talk about the type of subscription forms available to grab your visitors attention:-

  • Modal Pop-up
  • Inline Form
  • Floating Bar
  • Floating Box
  • Full Page

Now when it comes to forms you can choose with a variety of ready-made forms designs for all your purpose and needs. You can also customize your forms according to your needs to match your brand.

Now let’s come to the rule part, you can set the rules for the visibility of your forms. The options includes are Specific URL, Device, Country, City, Operating System, and Cookies.

Now the last smoothest thing that comes out is the automation process. Just automate your campaigns with specific rules to be away from daily hassles.

7 AI Marketing Automation Features For Ecommerce

moosend review

If you are running an eCommerce website or using platforms like Woocommerce and Shopify and still not using Moosend then you have to reconsider it. AI automation feature for Ecommerce can help you to sell anything to anyone at any time.

You have to start with creating segments for the targeted campaigns. Some of the top-notch features of ECommerce AI include abandoned cart emails, product recommendations, and shoppable emails with product blocks.

Cart Abandonment email automation features help you to recover lost sales with targeted and timely newsletters. Product recommendation is another great tool that recommends products to customers with relevant newsletters. Your shoppable emails help you to display buyable products and all their details from your store straight to your newsletters.

Lastly, I just want to mention the refine tool created by Moosend to increase your open rates by creating the smartest subject lines.

8 A/B Testing

moosend review

Moosend A/B testing tool is another cool feature top split test two-variable side by side and then determine which one works best. The things that you can A/B test are subject line, campaign contact, and campaign sender.

You can create multiple versions of your email campaigns with different attributes which lastly can help you to choose a winning email campaign and that turns out to be a gold mine.

9 Importing Data Into Moosend

moosend review

Importing contact list into Moosend is just an easy thing to do. You have a multiple options to choose from your import process, the methods includes:-

  • Import members with copying and pasting
  • Import your contacts from an excel file
  • Import your contacts from a CSV file
  • Import your Google contacts directly
  • Import your Salesforce contacts directly

With the above options available you can easily import your data without any hassle.

10 Moosend Analytics & Reporting

moosend review

Moosend’s advanced tracking & reporting helps businesses to have accurate business decisions. This option helps you to give enough data on the progress of your campaign.

Moosend also helps you to track customer’s clicks, pauses, and scrolls in your email campaigns.

You can track these data easily with Moosend:-

  • Activity By Location
  • Bounced
  • Click-Through Rates
  • Devices Mostly Viewed On
  • Opened & Not Opened
  • Sent
  • Unsubscribed
  • Total Open Rates
  • Forwards

Advantages of Moosend (Moosend Review)

Let’s check out the advantages of using Moosend:-

  • Moosend’s Advanced Email Marketing Automation
  • Advanced Segmentation and Google Analytics Tracking
  • Moosend Free plan is having everything that you need to grow email marketing.
  • Moosend allows you to send unlimited emails in its free plan.

Limitations of Moosend (Moosend Review)

Moosend also has some limitations and we are just outlining it below:-

  • You can use Moosend free plan for up to 1000 subscribers. 
  • Customer support is limited in the free plan.
  • No Mobile – Android Native integration
  • Third-party integrations are limited when comparing Moosend with other platforms

Moosend Pricing

Moosend’s most popular plan comes with a monthly price of $8 which includes up to 2,000 subscribers. Moosend also has a robust free plan and an enterprise plan with custom pricing for big enterprises.

As per my views, a free plan is good to go when you are just starting out, however, the most popular plan is said to be popular as it is the most opted plan by the users. Comparing Moosend($8) plan with the big guns like Get Response($15), Convertkit($29), Drip($19), and Mailchimp($9.99), it is way cheaper and comes with all the features you needed to excel your email marketing.

1 Moosend Free Plan

Now let’s check out the features that you will get With Moosend’s free plan. However, the free plan has basic features but still good if you are a newbie.

Moosend’s free plan includes:

  • 1,000 subscribers
  • Email campaigns
  • Sign-up & Subscription Forms
  • Popup Forms
  • Inline Forms
  • Floating Boxes & Bars
  • Embeddable Forms
  • Countdown Timers
  • Conditional Content
  • AI-Engine Product Recommendations
  • Tracking
  • Google Analytics Tracking
  • Geography & Device Reporting
  • Spam Analysis
  • A/B Testing
  • Email Support
  • Chat Support
  • 100+ Integrations

Limitations of Moosend’s free plan:-

  • SMTP Server
  • No Account Manager
  • No Phone Support
  • Transactional Emails
  • Landing Pages

2 Moosend Pro Plan

Moosend’s Pro plan is the only plan you needed for your email marketing. It is packed with all the features and covers all the limitations of the free plan. A low price of $8 is just an offer you can’t refuse, especially when you compare the features with the big platforms at a high price.

Moosend Pro Plan Includes:-

  • 1,000 subscribers
  • Email campaigns
  • Sign-up & Subscription Forms
  • Popup Forms
  • Inline Forms
  • Floating Boxes & Bars
  • Embeddable Forms
  • Countdown Timers
  • Conditional Content
  • AI-Engine Product Recommendations
  • Tracking
  • Google Analytics Tracking
  • Geography & Device Reporting
  • Spam Analysis
  • A/B Testing
  • Email Support
  • Chat Support
  • 100+ Integrations
  • Transactional Emails
  • Landing Pages
  • Phone Support
  • SMTP Server

One of the biggest advantages of using the Pro Plan is that you can make changes according to your subscriber base.

Lets check out the price when you started gainging subscribers:-

  • $8/month for up to 2,000 subscribers
  • $16/month up to 3,000 subscribers
  • $24/month for up to 5,000 subscribers
  • $32/month for up to 6,000 subscribers

The pricing goes on according to your needs. Pro plan always comes with no restriction however with a free plan you can’t go beyond 1,000 subscribers.

3 Moosend Enterprise Plan

Moosend Enterprise plan is said to be the custom pricing plan. It is suitable for big enterprises. If you have more than 200k subscribers it’s time to switch to an enterprise plan.

Pricing structire of this plan is not mentioned so for the pricing you have to contact Moosend.

It is the complete plan however I still rate Moosend popular plan higher as it has all the core features you really needed to boost your email marketing.

Moosend has been used by big enterprises which include some big names like Domino’s, Vogue, Gucci, TEDx, and Dixons.

Does Moosend Really Worth It? (Moosend Review)

Moosend is an email marketing platform packed with all features that support small, mid, and big businesses to strongly execute their marketing campaigns. It is totally worth having it, especially when it comes to such a low price.

I already outlined all its features and written a detailed review to help you out, however, I still rate Moosend as one of the best email marketing tools. Try Moosend to excel in your marketing campaigns.

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