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In this post, we will check out the top 10 best email marketing tools in 2023.
Email marketing has remained one of the most effective ways for businesses to reach and engage with their target audience.
With the right email marketing tools, businesses can create and send personalized and engaging emails to their subscribers, track their performance, and optimize their campaigns for better results.
In 2023, the email marketing landscape is more competitive than ever, with an abundance of tools and platforms available.
Each email marketing tool offers different features and functionalities to meet the unique needs of businesses of all sizes and industries.
To help you navigate through the vast array of options, we’ve compiled a list of the 10 best email marketing tools in 2023.
Whether you’re a small business owner or a marketing professional, these tools can help you create, send, and optimize your email campaigns, and ultimately drive better results for your business.
Table of contents
10 Best Email Marketing Tools 2023
Sendinblue is one of the most popular and recommended email marketing tools on the market. the tool has everything needed to launch successful email campaigns.
One of its standout features is the advanced drag-and-drop editor, which makes it easy for users to create professional-looking emails without any coding skills.
Another key feature of Sendinblue is A/B testing, which allows users to test different versions of their emails to see which one performs better. This feature can help businesses improve their email deliverability and ultimately drive better results.
In addition to these features, Sendinblue also offers advanced report generation, allowing users to track the performance of their email campaigns and gain insights into how they can be improved.
One unique aspect of Sendinblue is its ability to create and send transactional emails, which can be a powerful tool for businesses looking to engage with their customers on a more personal level.
Overall, Sendinblue is a great choice for businesses looking for an all-in-one email marketing solution that offers advanced features and easy-to-use tools.
Its intuitive drag-and-drop editor and A/B testing capabilities make it an ideal choice for businesses looking to create effective email campaigns and drive conversions.
You can start with the free plan which is good if you are just starting out. The other three plans available are Lite, Premium, and Enterprise which have some added functionalities.
2 Constant Contact
It’s just impossible not to mention Constant Contact when we talk about email marketing. If you wanted to get into email marketing then Contact Contact is just for you.
Its drag-and-drop email builder makes it easy for users to create professional-looking emails, even if they have no prior design experience.
With over 100 mobile-optimized email templates to choose from, businesses can quickly create eye-catching and engaging emails that will resonate with their audience.
One of the most powerful features of Constant Contact is its automation capabilities, which allow businesses to set up triggered emails for new subscribers and drip email marketing campaigns based on customer behavior on their websites. This feature helps businesses save time and effort, as many of the email marketing tasks are automated.
Constant Contact also offers robust list-building tools and contact segmentation features, making it easy for businesses to manage their subscriber lists and target their campaigns to specific audiences.
With custom demographic data, subscriber surveys, and personalized coupon codes, businesses can personalize their campaigns for maximum impact.
Other notable features of Constant Contact include event marketing, campaign reporting, app integrations, landing pages, and A/B testing.
Overall, Constant Contact is an excellent choice for businesses looking for an easy-to-use email marketing tool that provides powerful automation and customization features to help them get started with their email marketing campaigns.
Automation is one of the added benefits of Constant Contact. The Pricing has two modules:- The core plan starts at $9.99/month and the Plus plan comes at $45/month.
MailerLite is one of the top 5 email marketing tools available in the market. It’s not wrong to say that Mailerlite has some of the cheapest plans in the market.
With its smart drag-and-drop editor, users can create beautiful and engaging newsletters without any design experience.
One of the standout features of MailerLite is its automation capabilities. Businesses can set up workflows to maintain consistent communication with their subscribers and automate their email campaigns.
This feature helps businesses save time and effort, as many of the email marketing tasks are automated.
MailerLite also offers advanced segmentation, real-time statistics, and A/B testing, allowing businesses to optimize the performance of their email campaigns.
With these features, businesses can target specific audiences, track the performance of their campaigns in real time, and test different versions of their emails to see what works best.
Overall, MailerLite is a user-friendly email marketing tool that provides all the tools needed to create and track personalized emails.
Its segmentation and A/B testing features make it easy for businesses to optimize their campaigns and drive better results.
So if you are looking for an inexpensive email marketing tool then straight go to Mailerlite. It’s only $9 a month for an unlimited monthly email to 1,000 contacts. Mailerlite is number 5 in our list of 10 best email marketing tools in 2023.
ActiveCamapaign is another top email marketing tool commonly used by tons of businesses. Trustradius rated ActiveCamapign as top in five categories.
With ActiveCampaign, you can split-test different paths within a marketing automation sequence, such as testing the effectiveness of sending five emails versus ten or combining email and SMS messaging.
You can also test variations of any block of content within an email campaign and rely on activecampaign’s predictive modeling to determine the most effective content.
In addition to testing, ActiveCampaign allows you to track goals and measure the impact of different emails, marketing sequences, and split tests on conversion rates and the time it takes for people to convert.
This level of insight helps you focus your email marketing and optimization efforts on what works best for your business.
Overall, activecampaign’s optimization features set it apart from other premium email marketing tools like HubSpot, making it an affordable and effective option for small businesses.
ActiveCampaign Lite Plan starts at $29 per month, Plus Plan will cost $49 per month, the Professional plan will cost $149 per month, and all the plans are billed yearly.
HubSpot is the one-stop destination when it comes to marketing automation. Their email marketing solution is sure to look for and has every tool for a successful business.
Hubspot’s tool lets you quickly and efficiently create, personalize, and optimize your emails without any further hassle.
By investing more in what works and less in what doesn’t, businesses can improve their revenue.
The visual editor in HubSpot is easy to use and has advanced features such as personalization tokens that allow you to insert contact information into email campaigns or landing pages.
You can also conditionally display or hide content blocks based on contact information, making your content more relevant to each reader.
HubSpot’s automation workflow builder is also easy to use and has a wide range of actions and conditions to build out automation sequences.
However, a notable drawback is the lack of a native A/B testing option for running split path tests within automation sequences.
Businesses need to install an additional app that costs $80/month if they have more than 5,000 contacts to access this feature.
The pricing starts with $45/month for 1000 contact, $800/month for 2000 contact, $3200/month for 10000 contacts.
Omnisend is one of the top platforms when it comes to email marketing. All templates provided by Omnisend are customizable.
They offer a set of marketing tools that is quite good to excel your business at scale. Some of the features includes marketing automation, web push notifications, segmentation, pop up, and forms.
Omnisend has a solid set of templates that are designed to opt-in visitors and drive sales. You can also segment your audiences based on campaign activity and shopping behavior.
That means you’ll be able to target precisely the customer you require for your product or services.
They have pre-built automation that causes revenue in an easy manner. From welcome and cart recovery to post-purchase campaigns, you can do a lot more with Omnisend.
The free plan available in Omnisend is very limited with 250 contacts, you can scale with $16/month and $99/month Pro plan according to your needs. Omnisend is number 8 in our list of 10 best email marketing tools in 2023.
GetResponse is one tool for multiple solutions. The tool can do more than that email marketing. The platform has some diverse features to grow your business.
The features incuses are email marketing, autoresponders, lead magnet funnel, landing pages, sign-up forms, and web push notifications.
With these tools, you’ll be able to collect tons of leads and turn them into returning customers.
Another advantage of GetResponse is its established reputation. It has been around for almost 25 years, giving it a solid track record.
While they were slower to release marketing automation features compared to some other platforms, they have since released an exceptional marketing automation builder, similar to ActiveCampaign, at an affordable price.
Pricing of GetResponse starts at $15.58/Month, $48.38/month for Plus, $97.58/month for professionals.
In ConvertKit you can easily design and send marketing emails that cater to every audience to subscribing to your posts.
Another benefit of using Convertkit is scheduling your campaigns for a particular date and time.
For those who want to create automated email funnels at a reasonable price, ConvertKit is the top option for them.
ConvertKit is surely the go-to marketing tool for creators that allows you to grow and monetize your audience with comfort.
ConvertKit has a ton of third-party direct integrations that helps you scale your business easily.
AWeber is still one of the best and top 10 tools in the market. The service you got from Aweber is great and truly expensive for any kind of business. An AWeber pricing list is really good and great if you are just starting out.
The platform offers a drag-and-drop builder that allows you to create visually stunning emails using pre-made templates, layouts, themes, and colors that can be customized to your liking.
Aweber automates sending messages automatically on a scheduled time and segmentation of contact lists to create a more concentrated campaign. The platform provides advanced reports and analytics that help you make adjustments to improve click and open rates.
Aweber integrates seamlessly with almost all apps that businesses might use to run their businesses, such as Salesforce, WordPress, and Google Analytics.
With Aweber, you can schedule emails to be sent automatically, send targeted emails via a segmented contact list, organize subscribers by assigning them tags, and integrate with several third-party applications.
The free plan of Aweber is limited and the premium plan starts at $19.33 per month which is billed yearly. Aweber is number 9 in our list of 10 best email marketing tools in 2023.
Drip is one of the fastest-growing email marketing tools. It’s a CRM that delivers email marketing capabilities to customers.
It comes with a user-friendly visual email builder that allows users to create stunning marketing emails and SMS from scratch.
The software offers advanced contact list management and segmentation features that help businesses track the performance of each email campaign.
With Drip, companies can use lead ads and forms to attract new customers and increase engagement.
Additionally, Drip allows businesses to automate their email and SMS marketing campaigns, which saves time and increases efficiency. Drip provides pay as you with go plan, starting at $39/month.
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