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In this post, we will check out the top 10 affiliate marketing tracking software platforms in 2023.

Affiliate marketing has become one of the most popular and effective ways for businesses to increase their online presence and reach a wider audience.

It involves partnering with affiliates or publishers who promote your products or services on their website, blog, or social media channels, and earning a commission for every sale or lead generated through their unique referral link.

To track and manage affiliate marketing campaigns, businesses need reliable affiliate marketing tracking software platforms.

These platforms provide the necessary tools to monitor affiliate performance, track clicks, and conversions, and calculate commissions accurately.

With the increasing popularity of affiliate marketing, there are now numerous affiliate tracking software platforms available on the market.

In this article, we will explore the top 10 affiliate marketing tracking software platforms in 2023.

We will examine their features, pricing, ease of use, and other factors to help businesses make an informed decision when choosing the best platform for their affiliate marketing needs.

Whether you are a small business owner or a large enterprise, this list will provide valuable insights into the top affiliate tracking software platforms available in the market today.

Top 10 Affiliate Marketing Tracking Software Platforms 2023

1 PartnerStack

PartnerStack is a comprehensive affiliate marketing software that offers various features to support B2B SaaS clients in the affiliate, partner, and reseller channels.

One of the key benefits of PartnerStack is its easy-to-use user interface, making it simple for users to manage their affiliate campaigns efficiently.

PartnerStack allows users to create customized partnership programs that align with their specific business goals and objectives. This means that businesses can tailor-fit their affiliate programs to suit their unique needs and requirements.

PartnerStack’s automated tracking system saves users time and effort by automatically tracking every click and successful sale.

This feature ensures that users can accurately monitor the performance of their affiliate campaigns without manual intervention.

PartnerStack also provides an all-in-one resource library and commission withdrawal system, allowing users to access all the information they need in one place. Additionally, the platform offers flexible integration with various applications such as HubSpot, Slack, and Google Sheets.

With this integration, businesses can make informed decisions by analyzing data from different sources.

Moreover, the PartnerStack API allows for even more customization and integration possibilities, giving users the ability to create their own unique solutions.

Overall, PartnerStack provides a comprehensive affiliate marketing solution that helps businesses automate mundane tasks, save time, and grow their revenue through a thriving network of B2B SaaS partners.

2 Refersion

Refersion is a powerful affiliate marketing and tracking software that offers solutions for brands, influencers, and affiliates. With its customizable dashboard, users can easily monitor their affiliate campaigns, track their earnings, and optimize their marketing strategies.

One of the key features of Refersion is its broad integration support, which allows users to connect with various eCommerce platforms, CRM systems, and payment gateways. This integration makes it easy for users to manage their affiliate campaigns and track their commissions in one place.

Another notable feature of Refersion is its backlink-building for SEO, which helps users increase their website’s visibility and search engine ranking. The platform also offers media partnership offers to maximize exposure and drive more traffic to your website.

Refersion provides detailed reports on the performance of your affiliate campaigns, allowing users to make informed decisions and optimize their marketing strategies. With its scheduled payouts, users can easily manage their commission payments and stay on top of their financials.

Refersion offers three plans to meet the different business goals and needs of affiliate marketers. Its Professional plan is ideal for beginners, while its Enterprise plan is designed for users with growing affiliate campaigns. The Enterprise Plus plan is best for veteran affiliate marketers who want to optimize their workflow and conversions.

Overall, Refersion is a comprehensive affiliate marketing and tracking software that offers a wide range of features to help businesses grow their affiliate marketing programs and increase their revenue.

3 CrewFire

CrewFire is a brand ambassador software that helps businesses enlist brand advocates to increase referrals, user-generated content, and social media engagement.

The platform offers a hybrid influencer, ambassador, and affiliate program that provides a lucrative opportunity for ambassadors to create content and generate sales.

CrewFire’s affiliate tracking tool enables brands to track ambassadors’ conversions, including site visits, email subscriptions, and digital downloads.

Brands can provide ambassadors with a unique referral link to monitor their performance and compensate them based on a profit split, discounts, exclusive community events, freebies, and other rewards.

CrewFire facilitates direct payments through PayPal and ACH, so affiliates can get paid without leaving the site. The platform allows direct integrations with Shopify, WooCommerce, or Magento, providing real-time data on ambassador sales.

CrewFire’s features include a user-friendly interface, automated tracking, streamlined points style, and live customer support.

The platform has three subscription plans, including Starter, Growth, and Business, that offer a comprehensive set of tools for businesses of all sizes.

4 Impact Radius

Impact.com is a partnership management platform that simplifies the process of managing partner programs for brands.

It provides a single interface that automates workflows, processes data, and optimizes outcomes for both brands and partners.

It is trusted by big global brands, such as Walmart, Lenovo, Uber, and Shopify, for its precise performance tracking and its ability to boost revenue growth.

One of the platform’s standout features is its accurate tracking technology, which identifies the true contribution of every affiliate to conversions made.

It uses both cookie-based and non-cookie-based methods to ensure that affiliates are credited for their contributions regardless of the device used. The platform also protects brands from affiliate fraud by detecting any manipulation in the attribution process.

Aside from affiliate tracking, Impact.com also offers tools for managing influencers, content publishers, B2B partners, ambassadors, and other types of partners.

Its deep linking technology, TrueLinkTM, allows brands to link directly to the desired page on their website from partner content.

Impact.com’s pricing information is not available on its website, but it operates on a subscription pricing model billed monthly.

5 Voluum

Voluum is an all-in-one marketing platform that enables users to track different ad formats and all traffic sources, making it a one-stop shop for all your marketing activities.

It allows you to track all your advertising campaigns and analyze data for actionable insights, optimizing ad performance, and scaling your affiliate marketing business all from a single dashboard.

One of the most notable features of Voluum is its simple-to-use interface, which is coupled with a range of exciting features that provide excellent value for money.

For example, the platform offers automatic campaign optimization, push notification alerts, and listicle tracking, among other features that can help you achieve your marketing goals.

6 Post Affiliate Pro

Post Affiliate Pro is a reliable affiliate marketing tracking software that has a strong global reputation and has been used by over 2,700 companies.

It supports linking to more than 170 CMS and payment gateways, allowing you to track all your advertising campaigns with ease.

The software offers a customizable interface, themes, and multilingual support, along with several other features such as forced matrix, direct tracking of links, affiliate link styles, fraud protection, image, flash, and text link banners, and trend reports.

With Post Affiliate Pro, you can manage, track, and promote your products or services accurately and efficiently. However, it’s essential to adhere to best practices to maximize your success in affiliate marketing. Post Affiliate pro is number 6 in our list of top 10 affiliate marketing tracking software platforms.

7 EverFlow

Everflow is an affiliate tracking software that offers an easy-to-use platform for managing affiliates, influencers, and strategic partnerships.

It is built on the Google Cloud platform, ensuring real-time access to all of your data for marketing decisions, comparisons, and deeper analysis.

One of the significant features of Everflow is the ability to choose any metric and see a breakdown of partners who ran it.

This information is vital for making informed decisions and growing your business effectively. Additionally, Everflow offers advanced media buying tools, live data in the form of graphs and reports, and an advanced notification system to keep you updated.

With its user-friendly interface, Everflow is a great option for marketers looking to track and manage their affiliate marketing programs.

8 Cake

CAKE is a cloud-based management tool designed to optimize and monitor affiliate networks. It provides a convenient dashboard that allows users to check the overall performance of their network, manage contacts, and review results.

This tool offers a range of interesting features such as fraud protection, pixel management, targeted campaigns, real-time metrics, individual portals for affiliates and clients, referral rewards, and customization options.

The pricing of CAKE is based on usage and depends on the user’s business requirements. It offers three price levels, including Pro, Select, and Enterprise, with varying features and support options.

9 AffiliateWP

AffiliateWP is a powerful affiliate marketing plugin for WordPress that offers users an easy-to-use and reliable way to grow their business.

With AffiliateWP, setting up an affiliate program is quick and straightforward, taking only a few minutes to install and activate.

The plugin is also fully integrated with popular WordPress eCommerce and membership plugins, making it easy to track affiliates and sales.

One of its key features is its ability to track affiliate coupon codes, allowing you to see which affiliates are driving the most sales.

Additionally, AffiliateWP offers a range of integrations with popular payment gateways and email marketing platforms, making it a flexible and comprehensive solution for affiliate marketing on WordPress.

10 ClickMeter

ClickMeter is a reliable affiliate marketing and tracking software used by over 100,000 businesses globally.

It provides an easy and quick setup process, giving affiliates access to valuable insights into their customers and marketing strategies.

ClickMeter also ensures data accuracy and real-time delivery with its 99.99% uptime. The tracker protects campaigns from suspicious clicks and commission codes from theft or privacy invasion.

ClickMeter offers three monthly subscription plans with a 30-day money-back guarantee and custom plans tailored to specific business goals.

The Medium plan is priced at $29 a month, offering 25,000 events, 1 branded domain, and tracking features like A/B testing and data storage for one year.

The Large plan provides access to 10 branded domains, 200,000 events, and two years of data storage for $99 a month.

The X-Large plan is designed for high-traffic websites and supports 100 branded domains, 2,000,000 events, and advanced affiliate marketing and tracking tools for $349 a month.