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Surfer SEO Review 2023 – The Future of SEO

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In this post, we will check out the extensive review of Surfer SEO in 2023.

Surfer SEO is a powerful SEO tool designed to help businesses improve their search engine rankings.

It uses advanced algorithms to analyze websites and identify the most effective optimization strategies.

The tool offers an array of features including keyword research, site audit, content analysis, and competitor analysis.

Whether you’re a small business owner or a digital marketing professional, Surfer SEO is a must-have tool for your SEO arsenal.

In this review, we’ll take a closer look at the features and capabilities of Surfer SEO and determine if it’s the right tool for your business.

Surfer SEO Review 2023

What Is Surfer SEO?

Surfer SEO is a cloud-based SEO tool that analyzes the top-performing websites for specific keywords and provides data-driven insights for optimizing your own website for search engines.

It provides real-time information on the factors affecting your website’s ranking and helps in identifying what changes need to be made to improve your website’s ranking and visibility.

This tool is mainly used by SEO professionals and digital marketing agencies to improve their website’s search engine optimization.

What’s New In Surfer SEO? 

Surfer SEO recently added some useful tools to enhance its offering to marketers and SEO professionals.

One of these tools is the free plan, which is perfect for those who are just starting out with SEO and want to try the tool before committing to a paid plan.

With the free plan, you can track unlimited websites and get helpful suggestions for optimizing your content.

Another addition is the Content Planner module, which helps you generate a complete content strategy for your website or blog.

You can find topics and keywords to target and create a content schedule based on the insights generated by Surfer SEO.

The BRIEF – Create AI Content Outline feature is also a useful addition. This tool helps you create an article outline in minutes, and it’s powered by Jasper AI.

This feature is helpful for content writers and marketers who need to generate outlines on the go. This tool works similarly to, which is an alternative to Surfer SEO.

Surfer SEO Review 2023 – Features

Surfer SERP Analyzer

Surfer SEO is a tool that analyzes the top 48 results for a given search term and provides a wealth of data to help marketers understand what the top-ranking pages are doing to achieve their ranking.

The interface has three main components: a graph, a list of the top 48 search results, and filters on the left that control what is displayed on the graph.

The graph and filters work together, allowing users to plot a variety of data points to see how they correlate with page ranking.

Some of the data points available for plotting include the number of words, instances of the main keyword, and even how much of the page content is hidden.

Not all of the data points will be useful, but for those who like to leave no stone unturned in their SEO efforts, there is a wealth of information available.

Each page in the search results is followed by a few icons, including a content score, a rating of the page’s backlinks profile, and the option to view a screenshot or outline of the page.

There are also tabs at the top of the search results section that shows useful information about word usage, such as keywords, popular words and phrases, common backlinks, and more.

Content Editor

Surfer SEO offers a content editor that allows users to pick keywords they want to target and wait for the tool to scrape and analyze the top results for those keywords.

The interface includes a limited rich text editor with in-depth suggestions on the right side, including a content score and recommendations for formatting.

Surfer also provides unique keyword recommendations, including how many times a keyword should appear in the content.

The software also includes an outline and brief tab, which provides basic AI writing software and a summary of competitors and notes.

The Content Editor is available in Google Docs and WordPress, and Surfer has added more integrations with tools like Jasper AI to make the tool easy to use.

Surfer SEO Keyword Research

Surfer SEO is a tool that is used for keyword research and optimization. It works by allowing you to enter a seed keyword and then provides you with details and suggestions for other related keywords.

The new feature of the Surfer Keyword Research Module is the SERP similarity, which helps you understand how the seed keyword overlaps with other related keywords.

This information is useful for optimizing your content or page for different long-tail variations to increase visibility.

Although Surfer Keyword Research is reliable for bloggers, startups, and small businesses, it doesn’t have a keyword difficulty score, so it’s difficult to determine which keyword to go for based on its difficulty.

However, Surfer also provides a reliable keyword extension that can be installed in your Chrome browser, which comes in handy for checking keywords and getting useful data and metrics.

Overall, Surfer Keyword Surfer is a free tool that can be useful for basic keyword research.

Content Audit

surfer seo review

Surfer SEO is a tool for analyzing and improving already published web content. It provides you with an overall score of your content and compares it with the top five search engine result pages (SERP) competitors.

The tool consists of 11 sections, each of which provides a comprehensive analysis of your content along with recommendations for improvement.

These sections include Content Score, Missing Common Backlinks, Internal Links, Terms to use, Word Count, Exact Keywords, Partial Keywords, Page Structure, Title and Meta Description Length, Time to First Byte, and Load Time.

The auditor provides you with a detailed assessment of each aspect of your content and gives you specific targets to aim for in each area.

It also includes a feature to easily share your results with others involved in your content creation.

The New Grow Flow

Surfer SEO’s latest feature, Grow Flow, is an AI-driven assistant designed to help users improve their SEO presence through actionable tasks.

The tool identifies areas of improvement by using Surfer’s research capabilities applied to the user’s entire site.

However, it’s important to note that the Grow Flow is not perfect and can’t replace the knowledge and tools of an expert in the field.

While it provides helpful suggestions, it may also give recommendations that don’t make sense or that are not ideal.

Overall, the Grow Flow is a useful tool for those without the tools and expertise to find growth opportunities on their own, but it’s not enough on its own.

Interface And User Experience

Surfer SEO is known for its user-friendly interface, making it easy to use even for those with limited experience with SEO web applications.

The creation of a new content editor only takes a few clicks, and the options available are intuitive and easy to understand.

Additionally, important settings are located in convenient places, such as being able to choose the device and language for research before running a search.

All dashboards in Surfer SEO are designed for ease of use and have a well-designed interface

Surfer SEO Integrations

Surfer SEO has a partnership with SEMRush, which allows users to connect their SEMRush account to Surfer SEO for a deeper analysis of backlinks in their reports.

This integration, along with the integration with Search Console, is designed to enhance the Grow Flow feature.

However, some of the integrations Surfer has added, such as the Jasper integration and keyword research app, have not been well-received.

The writer suggests that instead of adding new tools, Surfer SEO should focus on improving the existing features that users already like about the platform.

Optimizing Content With Surfer SEO

This tutorial is for those who have already published a page of content focused on a specific keyword. After that, you can follow the steps in the Surfer SEO review.

First, use the Surfer SEO audit tool to optimize your content. This will give you helpful insights, such as missing backlinks. Follow the tips given by the content audit, which will explain any tasks you are unsure of.

surfer seo review

Next, create a new content editor for your keyword and add any similar queries. You can paste your content into the editor, optimize it, and then paste it back into Google Docs or WordPress.

But, it’s recommended to install the Surfer extension in your browser. This will allow you to create a new Google Document directly from the content editor and add Surfer’s suggestions directly into Google Docs.

surfer seo review

To optimize the content, aim to be in the ballpark of the word count given by Surfer SEO and use important keywords in headings.

Keep repeating this process until you get a content score above 75. If using WordPress, you can open the Surfer extension in the Gutenberg editor for quicker access to Surfer’s suggestions.

Surfer SEO Review 2023 – Pricing

surfer seo review

Surfer SEO offers affordable pricing plans for its users, with the Basic plan starting at $59/month or $49/month when paid annually.

The Pro plan, which is the most popular one, costs $119/month or $99/month annually and includes access for three team members, NLP, and more content audits.

The Business plan, designed for SEO agencies, costs $199/month or $199/month annually and includes more content editors, audits, API access, and the ability to invite ten team members.

Surfer also offers a seven-day money-back guarantee, which can be extended to thirty days if needed.

Surfer SEO Review 2023: Pros & Cons


  1. User-friendly interface: Surfer SEO has a simple and intuitive interface that makes it easy for users to understand and use the platform.
  2. Accurate data: The data provided by Surfer SEO is accurate and up-to-date, which helps users make informed decisions about their SEO efforts.
  3. Keyword research: The platform provides in-depth keyword research tools that allow users to identify and target the most relevant keywords for their websites.
  4. Competitor analysis: Surfer SEO provides a comprehensive competitor analysis, which helps users understand the strengths and weaknesses of their competition and develop a more effective SEO strategy.
  5. Content optimization: The platform offers suggestions for content optimization, which helps users improve the quality of their content and increase its ranking in search engines.


  1. Difficult to use for beginners
  2. Limited integrations: The platform does not offer integrations with other tools, which can limit its functionality for users who need to integrate their SEO efforts with other marketing tools.

Surfer SEO Review 2023 – Conclusion

Based on the research, it can be concluded that Surfer SEO is a powerful tool for optimizing website content and improving search engine rankings.

The software’s advanced features, such as Content Editor and Keyword Explorer, provide valuable insights and recommendations to help users optimize their content for search engines.

Additionally, the User-Friendly interface and 24/7 customer support make it easy for users to get the most out of the tool.

However, some users may find the cost of the software a bit steep. Overall, Surfer SEO is a valuable tool for any website owner or marketer looking to improve their website’s search engine visibility.

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Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart. Be will not go anywhere... That's how we create content for you!

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