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Serpstat Review 2023 – Maximize Your SEO Efforts

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In this post, we will check out the extensive review of Serpstat in 2023.

Serpstat is an all-in-one SEO platform that offers keyword research, site analysis, and competitor analysis.

It is designed to help businesses and individuals improve their online visibility by providing actionable insights into their search engine optimization efforts.

The platform has a user-friendly interface and offers a wide range of tools and features to help users monitor their website performance, track keyword rankings, and analyze their competitors’ strategies.

Whether you’re an experienced SEO professional or just starting out, Serpstat offers valuable information that can help you achieve your goals and increase your online visibility.

Serpstat Review 2023

What is Serpstat?

Serpstat is an all-in-one SEO platform that offers a suite of tools for keyword research, domain analysis, and backlink analysis.

It helps digital marketers, SEO specialists, and website owners monitor their website’s search engine ranking and improve their online visibility.

Serpstat provides information on keyword ranking, on-page analysis, and more, all in one platform.

Serpstat Features

  1. Keyword research and analysis: The tool provides a comprehensive analysis of keyword rankings, keyword difficulty, search volume, and keyword trends.
  2. Competitor analysis: It allows you to compare your website’s rankings with your competitors and provides insights into their search engine optimization strategies.
  3. Site audit: The site audit feature helps you to identify technical SEO issues and optimize your website for better visibility and rankings.
  4. Backlink analysis: The tool analyzes your backlinks and provides insights into the quality and quantity of your inbound links.
  5. Rank tracking: It provides real-time updates on your website’s rankings for various keywords and locations.
  6. Local SEO: The tool provides detailed information on local search engine optimization and helps you optimize your website for local search results.
  7. PPC research: Serpstat provides an in-depth analysis of your pay-per-click campaigns, including keyword bids, ad copy, and cost-per-click.
  8. User-friendly interface: Serpstat has a simple and user-friendly interface that makes it easy for users of all skill levels to use.

Key Features in Details:-

Domain Analysis

With Serpstat, you can perform comprehensive competitor keyword research. Simply by entering the domain URL, the tool will return all the keywords the site is ranking for.

In my example, I entered my site’s URL and found that I was ranking for over 16,500 keywords, with an estimated 15k page views per month.

However, it is important to note that these estimates may not be entirely accurate and the true search traffic can only be determined through Google Analytics.

Serpstat also provides a list of the top pages for the domain, which can be useful in determining the most successful pages on the site.

Additionally, the backlink overview section displays the number of backlinks and referring pages the domain has, along with the organic traffic trend graph and top competitors for the site in search engine results pages.

By clicking on these individual modules, you can delve deeper into the data for more in-depth analysis.

Keyword Research

Serpstat is a great tool for keyword research with its comprehensive keyword research tool and accurate search volume estimates per month.

It also provides a competition score for a target website and a keyword difficulty score. However, the keyword suggestion feature can be thin compared to other keyword tools.

To get more related keywords, users can upgrade to a higher-paid plan and access the SEO Research screen.

The tool also offers the ability to track metrics for paid advertising with the cost per click for analyzed keywords and a preview of the ads for the keyword.

Additionally, the SERP Analysis feature allows for manual analysis of the search results, and special blocks about meta tags and indexation are displayed for each SERP entry.

PPC Research

Serpstat’s PPC research tool is a great way to see what keywords a website is bidding on and the exact ad copy they are using.

The “Ad research” report provides a comprehensive breakdown of the ads a website is sending to a specific URL, including a list of their ads, keywords, estimated cost per click, and more.

This feature is useful for those who want to delve deeper into a site’s advertising strategy.

SEO research

Serpstat’s SEO research tool allows you to discover the keywords that a site is ranking for and the position of a specific page URL on Google.

This tool is useful for stealing keyword data from your competitors and getting a head start on your new blog.

The tool has databases of every country in the world, and the returned keywords can be sorted and filtered based on search volume, position, CPC, competition level, number of words, and more.

The powerful keyword filter feature allows you to add multiple conditions to display the desired keyword results to use in your blog content.

Additionally, the domain vs domain feature lets you compare multiple domains in terms of their keywords and traffic, and suggests common keywords that the compared sites are ranking for.

The tool also provides a tree view that helps you check your page’s positions and improve them if they are just behind the first page.

Backlink Analysis

Serpstat’s backlink analysis is similar to most other backlink checker tools. The data provided by Serpstat seems to be accurate.

However, the feature could benefit from having a domain or page authority sorting option to make it easier for users to filter through a large number of backlinks.

Currently, Serpstat does have a “Domain Rank” metric, but it’s only available in the referring domains report.

Rank tracker

Serpstat has a built-in rank tracker that allows you to monitor the ranking of your domain for specific keywords.

This tool is beneficial for keeping track of the progress of your link-building efforts and ensuring that they are having a positive impact on your rankings.

The ranking positions of your site are updated daily and displayed in a graph view, highlighting the top gainers and losers.

This helps you to identify which content on your site is performing well and what needs optimization.

With this feature, you don’t need to purchase a separate tool like SERPbook to track your keywords, as it is already integrated into Serpstat.

Site Audit

serpstat review

Serpstat’s site audit feature provides a comprehensive analysis of your website’s health. It includes a detailed breakdown of all errors and highlights the most important ones with priority tags.

This feature makes it easier for beginners to understand what needs to be improved on their website. In addition to the site audit, Serpstat also provides a page audit which can be useful for sales pages and pillar posts.

Moreover, you can use the keyword opportunities in the tree view to find potential keyword targets for your website.

Overall, Serpstat is a powerful tool that can help you improve your website’s ranking and provide you with a better understanding of your website’s health.

Serpstat Review 2023 – Pricing

serpstat review

Serpstat offers four pricing plans for its users, starting from an affordable Lite plan for growing businesses to a more expensive Enterprise plan for industry leaders.

The Lite plan costs 69 dollars per month and offers access to more data. The Standard plan, costing 149 dollars per month, is suitable for mid-sized businesses looking to grow and expand.

The Advanced plan, costing 299 dollars per month, is designed for enterprises that want the best of Serpstat.

Finally, the Enterprise plan is tailored for industry leaders who can afford a higher price tag.

If you’re interested in trying out Serpstat before committing, you can sign up for their 7-day free trial.

Serpstat Review 2023 – Pros and Cons


  1. User-friendly interface – Serpstat’s interface is designed to be simple and intuitive, making it easy for users to navigate and perform various tasks.
  2. Wide range of features – Serpstat provides various features such as keyword research, site audit, backlink analysis, and competitor analysis, making it a comprehensive tool for SEO and PPC.
  3. Affordable pricing – Serpstat offers affordable pricing plans, making it accessible to businesses of all sizes, from startups to large enterprises.
  4. Accurate data – Serpstat’s data is updated frequently and is accurate, which helps users make informed decisions and stay ahead of their competition.
  5. API access – Serpstat provides API access, making it easy for users to integrate the tool into their existing systems and automate various processes.


  1. No Content Marketing Tools
  2. Steep learning curve – While Serpstat’s interface is user-friendly, some users may find the tool’s features and capabilities overwhelming, requiring a steep learning curve.

Serpstat Review 2023 – Support

The support of Serpstat is an important aspect that can make or break a tool’s overall value.

In this case, Serpstat provides a live chat option for their users to quickly get support and help.

We tested the support by asking a related question and we received a quick and helpful reply within a minute. This suggests that Serpstat’s support is responsive and helpful.

What others are saying about Serpstat

Serpstat has received positive reviews from users on various platforms. On G2, it has been rated 4.6 out of 5, which is a great score.

serpstat review

On TrustRadius, users have given an 8.7 out of 10 score rating, indicating a good level of satisfaction with the tool.

These high ratings demonstrate that Serpstat is widely used and highly regarded by major companies like Uber, Philips, and Shopify, as well as numerous other satisfied users.

Serpstat Review 2023 – Conclusion

After thoroughly testing and evaluating the features and capabilities of Serpstat, we can conclude that it is a robust and reliable SEO tool that offers a comprehensive suite of features for keyword research, site analysis, and competitor analysis.

Its easy-to-use interface and intuitive navigation make it a breeze for even the most novice users to get started and use the platform effectively.

Serpstat’s database is massive, allowing users to access a wealth of data on keywords, competitors, and websites.

The platform provides actionable insights and suggestions that can help businesses improve their online visibility and boost their rankings.

It also integrates with a variety of third-party tools and platforms, making it an ideal solution for businesses of all sizes and in a range of industries.

Overall, we highly recommend Serpstat to anyone looking for a cost-effective and feature-rich SEO tool.

Its ability to gather and analyze data in real time, as well as its intuitive interface, make it a must-have tool for businesses seeking to improve their online visibility and competitiveness.

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Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.

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