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In this post, we will check out the extensive review of Constant Contact in 2023.

Constant Contact is a popular email marketing tool that has been helping businesses reach their customers and prospects since 1995.

The platform offers a range of features and tools designed to help businesses create and send engaging and effective email campaigns.

Whether you’re looking to grow your customer base, promote your brand, or increase sales, Constant Contact can help.

With its user-friendly interface and intuitive design, Constant Contact makes it easy for businesses of all sizes to create professional-looking email campaigns.

You don’t need any technical expertise or experience to get started – simply choose from a range of pre-designed templates, customize your messages, and start sending.

Whether you’re sending a newsletter, promotional offer, or simply keeping your customers updated, Constant Contact provides all the tools you need to get the job done.

Constant Contact Review 2023

What Is Constant Contact?

Constant Contact is an online marketing tool that helps businesses and organizations communicate with their customers and clients through email marketing, event marketing, social media marketing, and survey tools.

It provides an all-in-one platform for businesses to create and manage email campaigns, event registrations, and online surveys, as well as manage their contact lists and track the results of their marketing efforts.

It’s designed to be user-friendly and offers various templates, drag-and-drop tools, and analytics to help businesses effectively reach their target audience.

Constant Contact Features

1. Email Campaigns: Create and send professional-looking emails to your target audience, track opens and clicks, and analyze the results of your campaigns.
2. Contact Management: Store and organize your contacts, import them from a file, and segment them into lists based on criteria such as location, interests, and more.
3. Marketing Automation: Automate your marketing tasks such as welcome emails, birthday messages, and abandoned cart reminders.
4. Surveys and Polls: Collect feedback and insights from your audience using customizable surveys and polls.
5. Landing Pages: Build custom landing pages for your campaigns to drive more conversions.
6. Sign-up Forms: Easily add sign-up forms to your website or social media pages to grow your email list.
7. Mobile App: Manage your campaigns, contacts, and analytics on the go with the Constant Contact mobile app.
8. Integrations: Integrate with a range of popular tools and platforms, such as Shopify, WooCommerce, and Salesforce.

Constant Contact Key Features in Details:-

Email Marketing

Constant Contact is an online marketing platform that offers various tools to help businesses and organizations communicate with their customers and clients.

The platform is known for its unlimited email-sending feature and customizable pop-up forms. It also offers an automated welcome email series and an automated email behavioral series.

The software allows businesses to personalize content using the details they collect from their subscribers, and provides over 100 editable templates.

Constant Contact also offers subject line A/B testing and the ability to resend unopened messages.

In addition, it provides features such as online donations, surveys, polls, coupons, and RSVPs. For e-commerce businesses, Constant Contact integrates with Shopify and WooCommerce, allowing for automated notifications for cart abandoners and the ability to incorporate merchandise directly into emails.

The platform also provides real-time tracking and reporting to help businesses monitor the success of their marketing campaigns.

Audience segmentation

Constant Contact makes it easy to segment your audience into different categories. Users can manually create audience segments based on various criteria such as location, ecommerce activity, list membership, tags, and email activity.

Additionally, for a higher fee, Constant Contact can automatically segment your audience into four categories: most engaged, somewhat engaged, least engaged, and everyone else.

The most engaged category consists of contacts who frequently open your emails and engage with the content.

The somewhat engaged category includes contacts who occasionally open and read your emails. The least engaged category consists of contacts who hardly ever open or read your emails.

The everyone else category includes audience members who are new to the list and have not received enough emails for Constant Contact to analyze them.

According to Constant Contact reviews, the platform is praised for its ease of use in audience segmentation, whether manually or using pre-built segments.

Landing Pages

Constant Contact offers a landing page feature, but it is limited with only 5 templates available.

The templates are responsive and of a similar quality to the email templates, but the landing page editor is the same as the email editor.

The lack of templates and support for custom domains can be a drawback for users who want a unique landing page and want to improve their SEO and email deliverability.

Website Building

Constant Contact provides a website builder that comes with several benefits. Firstly, the platform offers free hosting, so users don’t have to pay for a separate web hosting service.

Secondly, users can connect a custom domain to their website, although by default the website will have a Constant Contact subdomain.

Additionally, there is unlimited storage available, so users can upload as many files as they want. The website builder is also mobile-responsive, ensuring good SEO and usability on all devices.

The platform also includes a blog feature, where users can establish their brand as a thought leader in their field.

Additionally, users can save history and undo changes if needed, and track the performance of their website through web analytics.

Lastly, Constant Contact provides an SSL certificate to secure the sensitive information of visitors, keeping their data safe from potential threats.

Ecommerce

Constant Contact is an ecommerce platform that allows businesses to sell unlimited products online.

The platform takes a cut from each item sold as part of its revenue-sharing model. Businesses can accept online payments through credit cards, debit cards, PayPal, and Stripe.

The platform provides options for offering discounts and coupons and comes with integrated shipping management.

The Pro package provides additional features such as marketplace revenue reporting, AI marketing automation playbooks, and AI-powered campaign optimization. It is compatible with Shopify, WooCommerce, and Magento only.

Customers can select the type of content they prefer to receive and the frequency of delivery through the subscription preferences feature.

The platform provides personalized product recommendations and optimizes campaigns through AI.

It also offers dynamic incentives per individual and determines the best time of day and intervals to send emails to increase engagement.

Constant Contact uses predictive analytics and segmentation tools to create custom audiences on Facebook and Instagram. The Pro package includes ecommerce analytics and reporting for detailed performance analysis.

Template Variety

Constant Contact provides a wide range of customizable email templates and layouts to choose from.

You can find the perfect template that matches your campaign needs by simply searching for keywords in the search bar.

All templates are mobile-friendly and adapt to different screen sizes, and come with placeholder text to help you with your content creation.

Additionally, Constant Contact has a feature called Brand Email which allows you to create a custom template based on your website’s design by simply entering your website address in the search bar.

Automation

Constant Contact provides limited options for automation in its email marketing platform. While automation can be a powerful tool in streamlining and personalizing marketing campaigns.

Constant Contact only offers three main automation options: the automatic welcome email, birthday emails, and anniversary emails.

There is no option to design custom automation workflows or an autoresponder option for incoming emails.

Additionally, the abandoned cart feature is only available through Shopify or Constant Contact’s online store builder.

Overall, while the automation feature is present, it is limited in comparison to other email marketing platforms.

Integrations

Constant Contact has a robust marketplace that features a large number of third-party apps and integrations.

The marketplace is well-organized and easy to navigate, making it easy to find the tools you need to maximize the potential of the platform.

You can search by keyword, browse by industry, business need, and/or attribute, and sort by popularity, name, date of entry into the system price, etc.

The integration with Zapier allows you to connect Constant Contact to over 2,000 other apps and boost your automation capabilities.

The marketplace also lists service providers, who can offer a wide range of services to complement your in-house team and help you take your marketing efforts to the next level.

The company’s thriving Technology Partner and Agency Partner programs ensure that the marketplace is continuously growing, and you can benefit from this growth if you choose Constant Contact for your email marketing needs.

Constant Contact Review 2023 – Pricing

It is an all-in-one marketing platform that provides different services, including email marketing, social media management, and CRM. Constant Contact provides a 60-day free trial to test all features.

Constant Contact Core is a basic package that provides essential email and social media marketing features such as customizable templates, automated welcome emails, and lead generation landing pages, among others, for small teams of up to five users. It starts at $9.99 per month for up to 500 contacts and increases with the number of contacts.

Constant Contact Plus is an advanced package that includes everything in Constant Contact Core, as well as additional automation and integrations with e-commerce platforms like Shopify and Etsy. It starts at $45 per month for up to 500 contacts and is ideal for businesses with an online store.

Constant Contact also provides an SMS add-on, which is a dedicated phone number and message editor for texting campaigns. It starts at $10 per month and is added to either Core or Plus.

For large corporations, Constant Contact offers the SharpSpring CRM platform, which is an all-inclusive marketing package with advanced features such as full automation, sales, CRM automation, analytics, and chatbots. It starts at $499 per month.

Constant Contact Review 2023 – Pros and Cons

Pros:

1. User-friendly interface: Constant Contact has a clean and simple interface that makes it easy for users to create and send emails.
2. Customization options: The platform offers a variety of customization options for email templates and campaigns, allowing users to make their content look professional and on-brand.
3. Advanced reporting and analytics: Constant Contact provides detailed analytics on email opens, clicks, and conversions, which can help users refine their email marketing strategy.
4. Integration with other tools: The platform integrates with a range of other tools, including social media, e-commerce platforms, and CRMs, making it a convenient option for businesses.
5. Affordable pricing: Compared to other email marketing tools, Constant Contact offers an affordable price point, making it a great option for small businesses.

Cons:

1. Poor automation features: Constant Contact’s automation features are limited compared to other email marketing tools, making it less effective for complex campaigns.

Constant Contact Review 2023 – Conclusion

In conclusion, Constant Contact is a comprehensive email marketing platform that offers a range of features and functionalities to help businesses reach and engage with their audience.

The platform is user-friendly and offers an intuitive drag-and-drop editor to create visually appealing email campaigns.

Constant Contact also provides robust reporting and analytics, social media integration, and list management capabilities.

Additionally, the platform has a strong customer support system, which includes live chat and phone support, making it a great option for businesses of all sizes.

Overall, Constant Contact is a reliable and cost-effective email marketing solution that is well worth considering for your business.

Constant Contact Review 2023 FAQS