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In this post, we will check out the 10 best social media management tools for small businesses in 2023.
In the age of digital marketing, social media has become an indispensable part of a business’s online presence.
Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others, have revolutionized the way businesses connect with their target audience.
However, managing multiple social media accounts can be a daunting task for small businesses, especially when they have limited resources.
This is where social media management tools come in handy. These tools help businesses manage their social media accounts, schedule posts, track engagement, and analyze their social media performance, all in one place.
With so many social media management tools available in the market, it can be overwhelming for small business owners to choose the right one for their needs.
In this article, we’ll take a look at the 10 best social media management tools for small businesses in 2023. These tools have been selected based on their features, ease of use, pricing, and customer reviews.
Whether you’re a small business owner looking to streamline your social media management or a marketer looking for a comprehensive tool to manage multiple accounts, this list has got you covered.
Table of contents
10 Best Social Media Management Tools For Small Businesses 2023
1 Sprout Social
Sprout Social is a social media management tool for agencies and businesses. It helps you manage multiple accounts and schedule posts on Twitter, Facebook, LinkedIn, and Instagram.
It has a 30-day free trial so you can test it out before getting started! Sprout Social is one of the few social media management tools that deliver customer relationship management (CRM) components.
We recommended Sprout Social as the best social media management tool as it provides an array of scheduling tools and analytics.
They also have a mobile app for iOS and Android. If you are serious about social media management and have more than 5 social media accounts then I will recommend you to go for a professional plan as it is the most recommend one.
Professional plans come with a social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and a lot more.
If you are just starting out go with the Standard plan as it includes many of the features of the Professional plan and lets you manage up to five social profiles.
- Excellent user interface
- Detailed Analytics and reports
- Scheduling tools
- 30-day free trial
- Limits on managing social profiles in different plans
- Standard: $89 per month
- Professional: $149 per month
- Advanced: $249 per month.
HubSpot is a marketing automation platform that helps businesses grow their online presence. It’s used by small businesses and marketing agencies to manage their social media accounts, set up lead-generation campaigns, create email marketing campaigns, and more.
HubSpot offers a 14-day free trial where you can test out the software without any commitment. HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $50 per month.
HubSpot also integrates all your marketing efforts which include social media, email, SEO, and CRM into a single platform.
HubSpot’s social media tool is easy to use when it comes to publishing and tracking social media campaigns, observing social interactions such as comments and mentions, and examining the success of your social media efforts.
Buffer is a paid tool that offers social media management, scheduling, and analytics. It’s the most basic and simple of the social media marketing tools we looked at.
You can connect your Facebook, Twitter, LinkedIn, and Instagram accounts to Buffer and schedule posts across all four platforms from one central location.
Buffer has in-depth reporting capabilities so you can track your engagement rates on each platform separately, along with other useful metrics such as likes, shares, and comments.
They offer a free plan which lets the user access three social channels. You can use a 14-day trial to test the platform, and all plans let you directly schedule posts on the platform.
Other soul benefits of Buffer’s plans include a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms.
- Plans start at $5 per month
- Free 14-day trial
- Free plan available
- Works for Instagram, Facebook, Twitter, LinkedIn, and Pinterest
- Free plan limited to three social profiles
Price: Forever free plan. Paid plans start at $5 per month per channel with a 14-day free trial.
Hootsuite is a social media management tool that helps you manage your social media accounts. The paid version includes more features, however, you can also use a 30-day free trial to test all the features.
They are well comprehended for content curation, organization, scheduling, monitoring, and RSS integration and have a remarkable prominence in the market.
Hootsuite is also best for analytics because they deliver some of the most complete analytics and social media tracking tools on the market today.
All plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and a bunch of other tools.
Hootsuite is number 4 on our list of the 10 best social media management tools for small businesses.
- Free plan available
- Connects with 10+ social networks
- 30-day free trial available
- Plans can be expensive if you have a bunch of social profiles
- Free plans have limited functionality
Price: Limited Free plan. Paid plans start at $49 per month, with a 30-day free trial.
Crowdfire is a social media management tool that helps you grow your following on Instagram, Twitter, Facebook, and a lot more.
The tool can help you schedule your posts. Crowdfire stands out from most social media management tools in that it allows you to link your blogs, YouTube channels, and online shops.
It’s a great way to get started with social media management if you don’t have much experience with it already!
Crowdfire is the most affordable Social Media Management tool for brands, businesses, agencies, and individuals all around the world.
Price: Free plan; paid plans start at $9.99 per month
If you’re looking to maximize your social media marketing efforts, Coschedule is the perfect tool for you. The social organizer tool helps you to manage social media profiles with ease.
With CoSchedule, you can handle and unite with your team to create your social media posts, content, events, and tasks.
Coschedule is great for small business owners and bloggers. Their ReQueue feature allows you automatically find optimal posting times and seal gaps in your social media schedule with your best posts.
Price: Free plan; paid plans start at $29 per month
MeetEdgar helps you to schedule your posts, and it can be used to schedule posts to multiple social media accounts.
It also makes it easy for users who want to schedule Instagram posts because MeetEdgar has its own designated tab just for that purpose.
In addition, the tool can be used for scheduling posts in advance so they go up when they’re supposed to go up—and nothing more than that!
The great thing about MeetEdgar is that it can be used for multiple social media accounts at once—so if you have a business with both Facebook and Twitter pages (or even more than two), this tool will make posting much easier for everyone involved.
With MeetEdgar, you also get passed to an unlimited content library, which the platform will jumble and schedule on your behalf.
- Amazing automation and scheduling features
- Detailed Analytics
- Free trial
- Only integrates with Meta, Twitter, LinkedIn, Pinterest, and Instagram
- The starter plan allows one to manage up to 3 social media profiles
MeetEdgar offers two plans:
- Eddie: $29.99 per month
- Edgar: $49.99 per month
SocialPilot is a social media management tool that allows you to easily schedule posts, analyze data, and engage your audience.
It’s perfect for small businesses looking to grow their social media presence. SocialPilot offers a 14-day free trial to try it before you buy it!
Social Pilot curates and proposes content from several industries which includes tech, education, health, and fitness, which is splendid if you want to discover appropriate content easily.
All plans from SocialPilot come with components like unlimited scheduling, bulk scheduling, pass to social media analytics, a browser extension, and customer support.
- The most affordable plan is $30 per month
- 14-day free trial available
- Basic plans don’t include numerous tools or features
Price: Plans start at $30 per month with a 14-day free trial
Agorapulse is an all-in-one social media management tool that helps you manage your social media accounts.
Some of the main features of Agorapulse are scheduling, a visual calendar, a social inbox, analytics, and team collaboration.
One of the best things about Agorapulse is that it has a 30-day free trial period: You can use the platform for up to one months before deciding whether or not it’s worth paying for!
Agorapulse is an all-in-one social media platform with scheduling, responding, and reporting features. Agorapulse is number 9 in our list of 10 best social media management tools for small businesses in 2023.
Price: Free. Paid plans start at $99 per month.
Sendible is a tool that makes it easy to manage multiple social media accounts from one place. It has all the basics you need for scheduling posts and managing your analytics.
Use their Social Inbox and social listening tools to observe keywords, competitors, and mentions of your brand.
Sendible has some amazing integrations such as the Canva graphics editor, royalty-free image search, and YouTube search.
All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and a lot more.
Sendible also offers a 14-day free trial. You can test all the features and cancel at any time.
- More integration options
- Plans start at $29 per month
- 14-day free trial
- No free plans
Price: Plans start at $29 per month with a 14-day free trial
Social media management tools are an excellent choice for small businesses. These applications help you manage your social media accounts, which can save you time and money.
Here’s a quick look at some of the best social media management tools available on the market today:
Social media management is a huge part of any business’s marketing strategy, but it can be hard for small businesses with limited time and resources to keep up.
That’s why we’ve compiled this list of 10 social media management tools that make the process easier and more efficient.
Whether you need help scheduling posts in advance so they go out automatically on specific days or times, or want an app that lets you monitor your brand reputation on all platforms at once—there are plenty of options out there!
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