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10 Best Sales Funnel Tools 2023

  • Post category:Fin -Tech
  • Reading time:26 mins read
  • Post last modified:March 10, 2023

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In this post, we will check out the 10 best sales funnel tools in 2023.

In the modern business landscape, sales funnels are essential for driving conversions and revenue growth.

A sales funnel is a visual representation of the customer journey from awareness to purchase and beyond.

It helps businesses to understand their customers’ needs and behaviors, identify areas for improvement, and optimize their marketing and sales strategies accordingly.

To build an effective sales funnel, businesses need a variety of tools that can help them create and manage each stage of the funnel.

From lead generation to lead nurturing and closing deals, there are a plethora of sales funnel tools available in the market.

In this article, we’ll explore the top 10 sales funnel tools that can help businesses streamline their sales processes, improve customer experience, and boost their bottom line.

Whether you’re a small business owner or a marketing professional, these tools will provide you with the necessary features to build a successful sales funnel.

What is a Sales Funnel?

A sales funnel is a marketing model that describes the customer journey from initial contact with a business or product to the final purchase.

It is called a funnel because, like a funnel, it is designed to guide a large group of potential customers through a series of progressively narrower stages until a smaller number of them ultimately make a purchase.

The funnel model provides a structured approach for businesses to track their customers’ interactions with their products or services and identify areas for improvement in their sales process.

The sales funnel typically consists of four stages: awareness, interest, decision, and action. At the top of the funnel, the awareness stage, businesses seek to attract the attention of potential customers through various marketing channels such as social media, search engine optimization, and content marketing.

Once a potential customer becomes aware of a business or product, they move to the interest stage, where businesses aim to engage them and build a relationship by providing valuable information or solutions to their problems.

At the decision stage, potential customers have shown a clear interest in the product or service and are considering making a purchase.

This stage is crucial for businesses to provide compelling reasons for the customer to choose their product over competitors.

Finally, at the bottom of the funnel, the action stage, the potential customer becomes a paying customer by making a purchase.

The sales funnel helps businesses to understand their customers better and tailor their marketing strategies to each stage of the funnel.

By focusing on providing value at each stage of the funnel, businesses can build a strong relationship with their potential customers and increase the chances of them making a purchase.

Additionally, businesses can analyze their sales funnel data to identify areas of weakness in their marketing and sales process and make necessary improvements. Overall, the sales funnel is an essential tool for businesses to optimize their marketing efforts and increase their revenue.

When to use Sales Funnel Software?

There’s no one fit for all solutions, it does not matter if you have to brand new business or if you are doing it for a long time. . If you are ready to simplify things in a streamlined manner then you are prepared for sales funnels.

For example, if you have physical and digital products which may be a good fit for your visitors then you seriously want to find sales funnel tools to cater to your needs.

So if you are ready, just sign up for some top sales funnels tools, take a test drive and understand whether sales funnels are the right fit for your company or not.

Sales Funnel Examples

The best sales funnel examples are ones that you can use to create your own. There are many different types of sales funnels, and they can be customized in a variety of ways. Sales funnels can be used for any type of business, including e-commerce stores, membership sites and physical products.

Here are some examples of sales funnels that you can use as inspiration for creating your own:

The basic sales funnel example is a linear process that leads from one step to the next. The visitor arrives at the website, reads the content and then makes a purchase. They may also engage with other content such as blog posts, videos or webinars before making a purchase decision.

This example shows how social media can be used in conjunction with landing pages to promote products or services. Visitors click on an ad or promotion on social media and are taken to a landing page where they can learn more about the product or service being promoted. This page includes links back to the main website where they can make purchases if they choose to do so.

10 Best Sales Funnel Tools 2023

1 is one of the most trending sales funnel software just because of its lack of features.

The platform can be used for sales funnels, email marketing, website building, business automation, online course, webinars, and a lot more.

The interface of is well understandable and very clean. It will depict all marketing things which you have initiated through the platform. is an all-in-one marketing software that is well designed to help you start and run your online business. It is well Developed with the entrepreneur in mind, the tool is straightforward to use as well as reasonable.

The funnel builder feature is strength which permits you to build sales funnels and landing pages in just the blink of an eye.

The built-in email autoresponder helps you to efficiently set up email campaigns and send email newsletters. The platform is also very top both when it comes to creating courses and selling products. comes with three pricing plans – $27 per month, $47 per month, and $97 a month. The platform also has a free plan which comes with limitations.

2 ClickFunnels

ClickFunnels is another top-class sales funnel tool designed for entrepreneurs and small businesses who want to assemble and automate their online marketing and sales funnels.

What sets them apart from rivals is that they can provide you with everything to entice visitors, hinge those visitors into leads, and transform those leads into customers.

If you planning to automate everything without worrying about manually setting up everything then ClickFunnel is just for you.

ClickFunnels provides a webpage editor, sales funnel that converts, a smart shopping cart, marketing automation, and a lot more to make your life easy.


  • Automation
  • A/B testing
  • Landing page and forms
  • Drip campaigns

ClickFunnels offers two pricing plans – $97 per month and $297 per month.

3 Kartra

Kartra is an all-in-one platform with several top features like landing, checkout, funnel &campaigns, memberships, forms, live chat, video hosting, and a lot more.

Getting started with Kartra is really simple. As soon as you log in you will notice a clean layout with a navigation section on the left side.

The middle of the module helps you to track your sales, subscriptions, traffic, and conversions.

So if you really want to save a ton of money then investing in the Kartra would be a great fit for you.

As we know videos always play a vital part in your sales funnel, Kartra allows you to do that by hosting and optimizing the videos on their medium.

You can also attach opt-in forms and call-to-action controls to capture the lead and guide them to the sales page. Kartra is number 3 in our list of 10 best sales funnel tools in 2023.

Some of the useful features of Kartra are:-

  • Analytics
  • Surveys & Quizzes
  • Email marketing
  • Forms
  • Landing Pages

Kartra pricing starts at $79 per month with the annual billing, if you see it’s all in one feature it’s still good to start with the starter plan.

4 GetResponse

GetResponse is likely the most comprehensive solution on this list. It not only provides the recent integrated sales funnel but it comes with a varied form of features.

You can use this platform for email marketing, marketing automation, website building, landing pages, webinars, sign-up forms, paid ads, and a lot more.

You can even sell your products through GetResponse by merging your account with your current eCommerce platform. If you are using Shopify then I will highly recommend going with GetResponse.

GetResponse’s Conversion Funnel is recently integrated however it is still one of the best sales funnel tools in the market. The platforms also provide a fine selection of templates for every need.

Starting price: $15.58/month(Billed Annually). Free pan is available which is limited to 500 contacts. GetResponse is number 4 in our list of 10 best sales funnel tools in 2023.


  • Great Landing Pages
  • Drip campaigns
  • Sign Up Forms
  • Visitor tracking

5 Leadpages

Leadpages is not a typical sales funnel software however this tool can easily maximize your leads. This platform could be a suitable option for entrepreneurs who are just starting out.

The platforms give you the power to build a responsive website with their top-notch drag-and-drop builder.

Some of their top product overviews include as well as landing pages, alert bars, and pop-ups. The best thing about Leadpages is that you can accumulate unlimited leads for your campaigns.

This tool is highly beneficial if you are thinking of increasing your email subscriber list. The platform also comes with real-time tracking to track down the performance of the campaign.

Leadpages provides top-notch premade website templates, which also include checkout forms, pop-ups, alert bars, and A/B testing.

The pricing of Leadpage starts at $37 per month, while the other plan cost $74 per when billed annually.


  • Top-notch templates
  • Landing Pages
  • Data import/export

6 ActiveCampaign

ActiveCampaign has been the digital marketer’s magic tool. The platform comes with a ton of features that help you to collect leads and turn them into customers.

The features include CRM, marketing automation, landing page, stylish templates, and a lot more. You can also integrate ActiveCamapign to stripe to collect payments for your services offered.

So if you are seriously considering email marketing and sales funnel then ActiveCampaign is just for you.

Most businesses will find ActiveCampaign the best tool as it offers a range of features to build successful sales funnels.

ActiveCampaign starts with $29 per month for 1000 contacts which are great if you are just starting out. ActiveCampaign is number 6 in our list of 10 best sales funnel tools in 2023.


  • Email marketing
  • CRM
  • Segmentation
  • Social marketing

7 WishPond

Wishpond is a concise platform for marketing efforts. This platform helps you with landing pages, pop-ups, and social media contests.

Its also a top-class email marketing automation tool. they also have responsive templates which are easy to set up.

Wishpond is also a great tool if you plan giveaways on social channels. Wispond has a ton of landing page templates and popups for perfect giveaways.

The marketing automation is totally worth it for the user. You can also A/B test your newsletters to discover which functions are more pleasing.

Their landing pages are attractive for users to convert and you can easily get analytics on how your campaigns are functioning.

Wishpond starting plan comes at $49.00/month and $99.00/month (Paid Annually)


  • A/B testing
  • Landing Pages
  • Marketing automation

8 Hubspot

best sales funnel tools

HubSpot is mainly a CRM software, however, it offers a lot more features than simply being a CRM software.

This platform can also be used a as top-class sales funnel tool. The platforms come with top features like sales funnel, landing page, email automation, and a lot more.

Hubspot can be used by any small business company to big brands.  A big advantage is that the customer support of Hubspot is great, so if you are stuck somewhere their team will help you out quickly with the concern.

Pricing of Hubspot starts at $45.00/month which is great to start out.

9 Kajabi

best sales funnel tools

Kajabi is probably the most underrated but still one of the best sales funnels tools available in the market.

It’s a full-featured tool that is great to build online courses, podcasts, Analytics memberships, and a lot more.

Kajabi is mainly used by creators who want to create online courses and content. However, it can also be used for email marketing purposes with the features like landing page builders, and checkout pages.

Kajabi Starts with the pricing at $119.00/month billed annually, the plan is a bit pricey but great to start. Kajabi is number 9 in our list of 10 best sales funnel tools in 2023.


  • Templates
  • Website administration
  • Email marketing

10 InstaPage

best sales funnel tools

Instapage is a landing page builder which can also be used as a sales funnel. If you are serious about increasing your conversion rate then Instapage is just for you.

They have responsive and optimized templates with A/B testing features. This is great for businesses who want to convert their conversion with help of landing pages.

however, we have already mentioned the more complete sales funnel above however you can still opt for Instapages for conversion rates.

Instapage starts with the price at $199 a month and is quite pricey in the segment.

Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.

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