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In this post, we will check out the 10 best landing page builders for marketers in 2023.
Landing pages play a critical role in online marketing campaigns. A well-designed landing page can help businesses convert their website, visitors, into potential customers.
However, creating a landing page from scratch can be time-consuming, especially if you’re not a web developer or designer. That’s where landing page builders come in.
Landing page builders allow marketers to create and customize landing pages quickly and easily without any technical expertise.
There are plenty of landing page builders available in the market, each with its own set of features and pricing plans.
To help you find the right landing page builder for your business, we’ve compiled a list of the 10 best landing page builders for marketers in 2023.
These landing page builders offer intuitive drag-and-drop interfaces, A/B testing capabilities, analytics tracking, and much more. So let’s dive in and find the perfect landing page builder for your business!
What is landing page software?
Landing page software is a type of web design software that is used to create landing pages.
A landing page is a one-page website with a specific goal, such as collecting email addresses or sharing information about the company.
Landing page software provides an easy way to design and publish landing pages without having to learn how to use HTML.
When it comes to the best landing page software, there are many options for you to choose from. You can either go for a free or paid option depending on your business needs and budget.
Most landing page builders come with the following features:-
- A drag-and-drop builder and WYSIWYG editor to create pages from scratch.
- Pre-designed templates help you to build a page quickly that aligns with your campaign requirements.
- Integrations with other software include email marketing tools, CRM, analytics tracking, and a lot more.
- Built-in A/B testing to learn what components are functioning well or poorly and make the proper changes
Every business has its own demands and needs and choosing the best software lot depends upon your business needs, price, support, and functionality.
Below, we have mentioned 10 of the best options –some are top landing page builders that concentrate exclusively on page design and optimization.
While others are all-in-one software that doesn’t specialize in one thing, however landing page creation is one of the components.
10 Best Landing Page Builders For Marketers 2023
Instapage is a landing page builder tool that can be used to create landing pages and other types of web pages.
It is cloud-based and can be accessed from any computer, making it easy to use. Instapage has a drag-and-drop interface that allows you to build your website with ease.
The best thing about this software is that it does not require any programming skills, so even if you are just starting out with digital marketing, you will find this tool very useful.
Using Instapage’s features like A/B testing, conversion analytics, and a lot more tool will help ensure that your campaigns are successful. You can also opt for a 14-day free trial to test all features. Instapage is number 1 in our list of 10 best landing page builders for marketers in 2023.
1 Landing Pages – Create relevantly, on-brand, mobile-responsive post-click landing pages, and experiences without a developer.
2 Personalization – Increase visitor engagement and conversions with unique landing page experiences for every ad and target audience.
3 Experimentation – Optimize your post-click landing pages for higher conversions with detailed heatmaps, A/B and multivariate testing, and robust analytics.
4 AdMap – Visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place.
5 Collaboration – Launch campaigns faster with intuitive workflows that let teams work better together.
6 Page Speed – Capture visitor attention right away with lightning-fast landing pages that load near instantly.
- Reusable pages
- A/B testing
- Visitor restrictions
- Reporting is limited
Wishpond does not need any introduction in this list. They are an all-in-one solution rather than devoted software for landing page design and optimization.
You can use Wishpond’s drag-and-drop builder to create landing pages, sales pages, order forms, and more. There are more than 100 templates available that you can customize as needed—or use as is.
The landing page software has built-in A/B testing tools that allow you to test different versions of your content and see which performs better.
You can also integrate with Google Analytics for even more data about how visitors interact with the pages you create in Wishpond.
Wishpond also offers email marketing automation tools so that you can automatically send follow-up emails based on specific user activity (i.e. if they don’t make a purchase after visiting one of your product pages).
- 100 mobile responsive templates filtered by the industry
- A/B testing
- Integrations with other prominent marketing platforms
- A powerful suite of tools that includes lead generation tools, including email automation, pop-ups, online forms, and contests.
- Unlimited campaigns and visitors on any plan
- Live chat support
- Unlimited landing pages, contests, and popups
- A/B testing
- 300+ integrations
- 100+ mobile-responsive templates
- Heatmaps not included
- No Google Ads integration
- A/B testing only available on higher plans
ClickFunnels is a powerful tool that helps you create landing pages, sales funnels, and other online marketing tools.
It’s also one of the best landing page builder software tools out there. ClickFunnels is a no-code tool (you don’t need to know any code) but it has all the features you’ll need to build high-quality landing pages and sales funnels.
ClickFunnels has over 100 integrations with other apps and services including MailChimp, Zapier, and a lot more, which makes it super easy for you to get started with your marketing campaigns without having to learn new skillsets or deal with technical issues.
This all-in-one solution comes with everything from templates for your pages to advanced features like A/B testing so that you can see what works before committing to anything permanent! You can also test all its features with a 14-day free trial.
- A ton of “ClickFunnels” (templates)
- Captures lead with forms in an effortless format
- Email marketing and email automation
- Create sales pages and collect payments
- Specifically designed for generating leads
- Several Pre-built funnel tactics.
- Fewer customization options for landing pages.
Unbounce is a landing page builder that allows you to create and optimize landing pages. The software is used by marketers, agencies, and web developers who want to create high-converting landing pages.
Unbounce has a drag-and-drop editor where you can design your own page by inserting different elements like text boxes, images, or videos.
You can also use the pre-built templates or import them from other sources such as WordPress. There are over 100+ templates available in Unbounce that cover almost any industry niche including travel & hospitality, marketing & advertising, etc., so it’s likely that you will find something to suit your needs.
Unbounce has integrations with many tools such as Salesforce and Google Analytics which makes it easier for marketers to track their data without having to do anything manually (or at least not much).
Other useful features include an A/B testing tool so that you can compare multiple versions before deciding on one which performs well with users; built-in popups that let visitors opt into newsletter subscriptions without leaving the website; split URL testing tool which helps determine whether people prefer one version over another based on traffic source etc.
You can create your landing pages in two ways: The first one is using the drag-and-drop Classic builder, and the second one is the new AI-powered Smart Builder (though it’s still technically in beta).
The Classic builder is pretty powerful and functions like most other drag-and-drop builders. Begin with a template, edit the things, and upload your content, that’s it.
The Smart Builder, on the other hand, asks you what you plan to use the page for, then automatically completes a layout based on your answers.
You can then squeeze things, adding additional sections and apps or yanking the suggested one as you like. It’s really a pretty nice builder to use.
- 100+ templates
- WordPress Integration
- A/B testing
- Add maps, scripts, and pixels to landing pages
- AMP mobile pages
- Extremely fast load times
- A/B testing
- Popup and sticky bar creation
- Аutоmаtеd ЅЅL еnсrурtіоn
- Custom dоmаіns
- All plans restrict the number of visitors
- Only 100+ templates
- No automatic sync between Google Ads and landing pages
Unbounce Price: From $90/month for the Launch plan, for up to 500 conversions, 20,000 monthly visitors, and one custom domain.
HubSpot is a marketing software that helps you grow your business by providing tools for lead generation, website analytics, and nurturing.
HubSpot is an enterprise marketing solution that has an ideal solution for creating landing pages.
Specifically, if you’re a SaaS company, real estate company, or marketing agency, HubSpot is an excellent platform to operate your landing pages, CRM, email marketing, and a lot more. Hubspot is number 5 in our list of 10 best landing page builders for marketers in 2023.
- Email marketing and automation
- A/B testing
- Blog & content creation tools
- Instantly integrates with Hubspot’s additional tools
- Add live chat and bots to pages
- Ad management
- Mobile optimization has restricted features
- No ad-to-page mapping
- A/B testing is not available in the Starter plan
- Lacks AMP functionality
$45/month (Paid Annually) is the cheapest tier that has the landing page builder functionality.
Leadpages is a landing page builder that helps you create high-converting landing pages in minutes. With Leadpages, it’s easy to create beautiful landing pages without writing code.
You can use their drag-and-drop editor to customize your design and add interactive elements like forms, quizzes, videos, and more.
Leadpages is a great tool for building landing pages and marketing campaigns. They have over 100 templates which include websites, popups, etc.
With Leadpages, it’s easy to fine-tune your campaigns for ultimate impact by testing numerous versions side-by-side so you can hold what’s working and ditch what doesn’t.
Leadpages integrates with Zapier, so you can do things like automatically reply to anyone who fills in a form or add them to your email marketing tool.
- 160+ templates
- Unlimited Mobile-Responsive Pages
- A/B testing
- Integrate with WordPress
- Add checkout pages to build an ecommerce experience
- 120+ mobile-responsive templates
- 40+ integrations
- Unlimited traffic and leads
- No AMP functionality
- All templates are not free
- Limited customization and personalization
- A/B testing and distinct integrations only available with higher plans
Leadpages Price: $49/month for the Standard plan.
Systeme.io is a cloud-based landing page builder software tool that makes it easy for you to create your own custom and professional-looking landing page in just no time.
It’s the perfect software for creating landing pages, launching an online business, starting a course, building a mailing list, creating sales funnels, and much more.
If you need a single tool for all your marketing needs then I would recommend you to go with Systeme.io.
The platform offers various templates that you can use to design your stunning landing pages without having any coding knowledge.
Systeme.io is made for entrepreneurs. It’s a website builder, landing page software, email marketing tool, affiliate program management tool, and marketing automation tool. It’s very similar to Clickfunnels. Systeme.io is number 7 on our list of 10 best landing page builders for marketers in 2023.
- Offers a ton of features, including email marketing/automation
- Pre-designed landing page templates
- A/B testing
- Integrations with Zapier and other prominent platforms
- Sales funnel creation
Systeme.io’s initial plan starts at only $27, which has most of the features you need to build a site, and landing pages.
Wix has been used by millions of users worldwide. The platform is well known for creating landing pages and beautiful sites.
Creating landing pages with Wix is easy with its drag-and-drop feature and could start without any prior knowledge and learning.
Wix also integrates with more than 50 payment solutions. In addition, if you are concentrating on ecommerce, you can also create ecommerce landing pages to boost exclusive deals and showcase the latest products.
Wix also delivers heatmaps to support optimizing the user experience and improving your conversion rate.
- Free to get started.
- Several pre-built templates.
- Multiple integration options.
- Ads are available in free plans.
- Custom domain name available when you upgrade.
9 Swipe Pages
Swipe Pages is a landing page builder that allows you to create landing pages effortlessly. The tool is one of the best on this list because it allows you to create a mobile landing page quickly and easily without any coding knowledge or technical skills needed.
They’re perhaps the best landing page software for mobile pages. That’s because the pages are FAST and high converting.
Swipe Pages is perfect if a majority of your clicks come from smartphones, however, you can also use Swipe pages for building landing pages for desktops as well.
You can add Timers, Popups, Payment Forms, Carousels, Tables & Toggles that help in landing pages without a developer.
Swipe Pages also integrates with Zapier, Zoho, HubSpot, ConvertKit, Mailchimp, and Campaign Monitor for advanced functionalities. Swipe Pages is number 9 in our list of 10 best landing page builders for marketers in 2023.
- Create mobile app-like landing pages
- A/B Testing
- 50+ templates
- Capture leads with forms and transmits them to other tools
- Market products using payment forms
Swipe Pages price: $39/month for the Startup plan.
GetResponse is a tool that allows you to build landing pages, email campaigns, and marketing automation sequences.
It’s also a diversified software that delivers email marketing and webinar capabilities. GetResponse integrates with tons of the leading tools you’re already using which include Salesforce, WordPress, and Shopify.
- Built-in analytics
- Integrates with the major platforms like Adwords, Google Analytics, Bing, KissMetrics, and Facebook
- Capture leads with forms and combines them with your GetResponse email platform
- A ton of templates are available
- A/B testing
- Add a PayPal button for payments
- A/B testing with all plans
- Unlimited landing pages with all plans
- Custom domains
- 150+ templates
- 150+ integrations
- Not a dedicated landing page builder
- Lacking personalization
- Heatmap not available
- No SSL certificates
$19/month for the Email marketing plan, and $59/month for the marketing automation plan. You can also try GetResponse for free.
The best landing page software tools can help you build landing pages that convert. They provide the templates and options you need to succeed.
The tools are easy to use and affordable, so there’s no excuse not to try out one of these ten options and see what they have to offer your business!
As you can see, there are plenty of tools out there that can help you build a landing page. They have different features and functionalities, but they all have one thing in common: they make it easy to create beautiful landing pages that convert.
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