Blog

In this post, we will check the top 10 best backlink checker tools in 2023 to analyze your link profile.

Backlinks are a vital part of SEO (Search Engine Optimization) that can help boost your website’s ranking on search engine results pages.

A backlink is created when one website links to another website. The more high-quality backlinks your website has, the more likely it is to rank well in search engine results in pages. That’s why it’s important to keep track of your backlinks and monitor their quality.

To help you do that, there are many backlink checker tools available on the market that can analyze your website’s backlink profile and provide insights into its overall health.

In this article, we’ll take a look at the 10 best backlink checker tools for 2023, and what features they offer to help you keep track of your website’s backlinks.

With these tools, you can ensure that your website’s backlink profile is strong, high-quality, and conducive to achieving higher search engine rankings.

What Are Backlinks and Why Are They Important?

Backlinks are a crucial component of search engine optimization (SEO). Simply put, a backlink is a link that points from one website to another.

It’s essentially a signal to search engines that one website considers another to be valuable and relevant enough to link to it. Backlinks are also referred to as “inbound links” or “incoming links.”

Backlinks are important for several reasons. First and foremost, they are a key factor in determining a website’s authority and credibility.

When a website has a lot of high-quality backlinks pointing to it, search engines see it as a trustworthy and valuable resource. This can result in higher search engine rankings, which in turn can drive more traffic to the website.

Secondly, backlinks are important for helping search engines understand the relationships between different websites and the content they contain.

When one website links to another, it’s essentially saying, “Hey, this website has relevant information on this topic.” Search engines use this information to help determine which websites should be shown in search results for specific queries.

Finally, backlinks can also help drive direct referral traffic to a website. If someone clicks on a link on another website and ends up on your website, that’s considered referral traffic.

This can be a valuable source of traffic, especially if the referring website is already established and has a lot of visitors.

Overall, backlinks are an essential part of SEO and can have a significant impact on a website’s search engine rankings, credibility, and traffic.

However, it’s important to note that not all backlinks are created equal. High-quality, relevant backlinks from authoritative websites are much more valuable than low-quality or irrelevant backlinks from spammy websites. So, when building backlinks, it’s important to focus on quality over quantity.

10 Best Backlink Checker Tools 2023

1 SEMRush

SEMRush is a powerful SEO tool that provides a lot of information about your backlink profile. It can show you the quality of sites linking back to you, how many links each of those sites have, and which pages are linking back to your site.

It gives you a lot of vital information about any URL that includes the backlinks implying the site. You can track multiple competitor sites and get thorough information about the links.

With the Semrush Backlink analytics tool, you can easily find new and lost backlinks and find new prospects to build backlinks.

To use the backlink features, log in to Semrush, select ‘Backlink Analytics,’ and just enter the name of the domain you want to analyze. You’ll then see tons of details about the domain and its backlinks.

f you want to get more details go to the backlink section which shows you all the insightful data of backlinks including backlinks, referring domains, toxic domains, and overall toxicity score.

If the score is high it’s the right time to get rid of URLs and move them to the remove list. You can use Semrush to check your site’s links, which could allow you to identify any issues such as low-quality links.

You can also use Semrush to identify competitors’ backlinks, which allows you to see all the authority sites linking to them, what keywords they are ranking for, and so much more. Semrush is number 1 in our list of top 10 best backlink checker tools.

Price:

You can use Semrush for free or try to upgrade to a pro plan which starts at $119.95/month for advanced functionalities.

2 Link Miner

In a nutshell, Linkminer is a free tool that helps you find backlinks on your website. It’s ideal for webmasters who are looking to get rid of toxic links on their sites and want to improve their search engine rankings.

It works by identifying the sites where users are currently linking to yours. You can use the checker to scan the links that your site has generated and filter them to your liking.

LinkMiner also lets you filter links by nofollow, deleted, new, and lost. One of the best features Link Miner have is favorite backlinks which are super useful to make a shortlist of competitors’ backlinks to target.

Link Miner is a great tool that gives a handful of features similar to semrush that are too on a budget. So if you are on a tight budget Link Miner is a great tool to go for. Link Miner is number 2 in our list of top 10 best backlink checker tools.

Price:

You can use Link Miner for free with a 10-day trial and after that, you’ll need to pay $26.90/month.

3 Serpstat Backlink Analysis

Serpstat is the leading backlink monitoring tool, which has been on the market for a long time and making a lot of noise. The company has been trusted by some big names including Samsung, Uber, Philips, Shopify, and Deloitte.

Serpstat is a powerful but easy-to-use SEO tool that will help you get more traffic from search engines. It helps you identify low-quality links and remove them from your site.

With Serpstat, you can also learn about your competitors’ link profiles, find new sources of backlinks, and monitor your rankings in search engines. Its link index isn’t quite as large as Semrush however it’s one of the trusted platforms to go for.

You can check any domain in their Backlink Analysis tool and you’ll see a ton of graphs that clearly depict things like referring domains, new and lost backlinks, and top anchor backlinks by popularity.

Serpstat also comes with plenty of other features which include a rank tracker, keyword research, site audit, and competitor research tool. Serpstat is number 3 in our list of the top 10 best backlink checker tools.

Pricing

You can Serpstat for free and the Paid plans start at $69/month.

4 Ahrefs

Ahrefs is another great tool to use when you want to find backlink opportunities around the web. You can use it to find broken links, content gaps, keyword ideas, and much more.

This tool is also great for competitor analysis—you can see what your competitors are doing well in the eyes of search engines and how their websites compare to yours.

Ahrefs has a unique feature called Site Explorer that lets you type in any website or keyword phrase and find all of its backlinks. This makes it easy for you to see which sites are linking to your competition’s websites so that you can reach out and ask them for a link exchange or guest posting opportunity!

It has been considered to be the best backlink tool around, with a huge database. It delivers extremely precise and up-to-date data and has one of the finest interfaces we’ve seen. 

Ahrefs also delivers a prosperity of domain and page-level metrics that can assist you to consider the backlink strength and authority of any target site, which also includes Ahrefs Domain Rating (DR), and URL Rating (UR), and Ahrefs Rank. 

You can drill into the reports with filters and discover an exact breakdown of everything you need to understand to prepare link-building drives that cause results.

Other than that Ahrefs can also be used to find keywords, audit your website, track your rankings, explore content, and a lot more.

Price:

You can try Ahrefs with a 7-day trial for just $7. After that, you have to upgrade to their initial pan of $99/month.

5 Linkody

Linkody is a that helps you analyze your backlinks. If you’ve ever tried to do this manually, you’ll know how time-consuming it can be!

Linkody helps by scanning competitor websites to find out what they have in common with yours (or not in common), and then automatically compares them with your site to see if there are any similarities.

This way, you can easily identify which sites should be optimized based on their similarities with yours rather than having to do it manually yourself.

It provides you with insightful reporting to give you periodic updates on link-building strategies.

It also has the disavow rule generator to help in keeping spam links away from your site. Moreover, Linkody crawls to peek for fresh backlinks that hone to your site.

Analyzing backlinks with Linkody is easy, Once you’ve logged in to your Linkody account click on the domain that you want to analyze, under “Domains“.

Click on the “Links” tab. once you click on the links tab you can easily examine the following metrics which include date added, status, landing page, Anchor, Mozrank, Spam score, and Alexa score.

6 Ubersuggest

Ubersuggest is a free tool that helps you find long-tail keywords. However, it’s also a useful tool to know your backlink strength.

Ubersuggest has identical features to the other top tools. It can help you show you new backlinks, backlinks you’ve lost, nofollow, and a lot more.

You can use the free version to see backlinks, but you’ll only get limited details and a small number of backlinks. You need to upgrade to the paid version of Ubersuggest to know everything about backlinks. Ubersuggest is number 6 in our list of 10 best backlink checker tools in 2023.

Price:

Ubersuggest’s free version can give you a good amount of data but to do any deep backlink analysis, you’ll have to upgrade to the Pro version, which costs $12/month.

7 Moz

Moz is a powerful SEO tool with a free version, but if you want to unlock more features, you’ll need to upgrade to Moz Pro.

The paid version gives you access to many of their tools which can help with link building, competitor analysis, and keyword research.

The Link Explorer feature lets you see the links pointing at your website in an easy-to-view table format. You can sort them by anchor text or domain name and filter them based on their type (e.g., editorial links vs. dofollow).

It also shows the number of linking domains per page and mentions any broken links on the page where your site is linked from. This is great for analyzing how strong your current backlink profile is and identifying opportunities for improvement!

It also has a convenient tool called Link Intersect, where you can glimpse which sites are linking to your competitors but not to you. These sites are significant ones to target for building links.

Moz also lets you see which backlinks you’ve lost. Moz also has a ton of other SEO tools to track and analyze your site. Moz is number 7 in our list of 10 best backlink checker tools in 2023.

Price:

Moz plan starts at $99/month ($79/month billed annually). There’s a 30-day free trial to take a test drive of the SEO tool that Moz provides.

8 Majestic SEO

Majestic SEO is a backlink analysis tool that shows you the number of links to your site, where they come from, and how they are related to each other. This can help you analyze your backlink profile to see how it compares to your competitors.

Majestic SEO also has an overview of how many sites link to each page on your site (as well as their authority). It will even show you which pages are getting more or less traffic than others based on incoming links.

It’s built totally around one precise use case: backlink checking and link building which it does really well.

it comes with quite more refined and cultivated features and delivers a more profound level of understanding.

Majestic also has a ton of its own metrics that help you to reasonably understand its link intelligence data. These metrics include Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow, and Flow Metric Scores. Majestic SEO is number 8 in our list of 10 best backlink checker tools in 2023.

Pricing

Plans start at $41.67/month (Billed Annually). You can sign up for free to get started.

9 Buzzsumo

Buzzsumo is a very popular tool that gives complete information about who is linking to your competitors, how content performs as an effect of those links, and what pages are being shared most often.

You can not only recognize opportunities for links but also discover what type of content draws the most links.

It’s also a great way to find out which of your competitors are sharing similar or competing content, so you can improve your strategy around these topics.

You can simply type in a keyword or a domain name to see the most favored content for that keyword, or the most popular content on that domain.

You can then click the link icon next to any of the results to notice the backlinks for that part of the content.

Buzzsumo is one of the most advanced tools on this list when it comes to analyzing backlinks. It provides information on:

• Backlinks count – How many links each page has received
• Keywords – The keywords associated with each page

Price:

You can use Buzzsumo for free. However, for deep backlink analysis, you’ll need to upgrade to BuzzSumo Pro which costs $99/month.

10 SEO Spyglass

SEO Spyglass is a backlink checker tool. It is one of the most popular and highly rated SEO tools available on the market.

It gives important data about each link generated, such as the page rank. You can check where other participants are obtaining their backlinks to help take the edge of various possibilities for enhancing your page’s search presence.

Its backlink tool is nevertheless one of the best backlink tools market. It draws data from Webmeup’s backlink index, which is one of the biggest and most accurate I’ve found. 

SEO SpyGlass is known to find new backlinks quicker than any other backlink checker. Just enter the target website to get a complete summary of its entire link profile.

You can immediately see all the necessary stuff, like the amount and grade of referring domains, total backlinks, top linking countries, anchor text distribution, and a lot more. This tool has been used by many SEO professionals and businesses worldwide.

11 CognitiveSEO

CognitiveSEO is a backlink checker that delivers you different tools to assist with understandings and breakdowns to enhance your SEO campaign.

Whether you run a big or a small business, this instrument will allow you to boost traffic.

If your site has any SEO issues, CognitiveSEO is the best tool to deal with them. It fades all the issues and feeds the best tools to enhance visibility.

It features a complete site audit that affects rankings, Content optimization, keyword search, and much more.

You can also monitor the link-building methods that your competitor utilizes to come up with more useful tactics. CognitiveSEO is number 11 in our list of 10 best backlink checker tools in 2023.

12 MonitorBacklinks

Monitor Backlinks is an amazing checker tool created to help you determine competitors’ quality links. The software can assist you to scan and automatically find your backlinks and keyword rankings.

You will also get email information whenever you lose or earn a link and hold track of your competitors’ keywords to outwit them.

Monitor backlinks help you to understand the backlinks that count value to the site. Also, it gives you more practical SEO techniques to increase your site’s traffic.

The Medium also has important traits and metrics, combined with Google Analytics to help in managing enormous data sets. The interface and dashboard are straightforward to use to maximize usability and guarantee that anyone grows.

13 Open Link Profiler

If you are a blogger or SEO expert, Open Link Profiler is perfect for allowing you to identify valuable domains to get links.

You can also use it to do a detailed analysis of another site. Just put in a URL and get a link profile.

The information presented is much more comprehensive though, including breakdowns of links by industries, context, countries, and a lot more.

You can also utilize the tool to explore what links ought to be removed to enhance your page rank. There are multiple filters to assist you to sort the data the way you want.

Conclusion

These tools will help you see what links are pointing back to your site so you can improve your link profile.

This is a good thing to do because it will help you improve your SEO, which in turn helps with rankings and traffic.

The first step in improving your link profile is knowing what’s out there that could be hurting or helping it.

These tools give you an idea of how many links there are pointing to your website and how strong those links are (whether they’re from trusted sites or not).

Now that you know which link checker tools are the best, it’s time to get started on analyzing your link profile.

By using one of these tools regularly, you can monitor your link-building efforts and make sure that everything is working as planned.

Remember to keep an eye out for any new backlinks pointing toward your site so that you can take advantage of the opportunities before someone else does!

FAQs | Best Backlink Checker Tools 2023