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10 Best Semrush Alternatives 2023

  • Post category:Fin -Tech
  • Reading time:35 mins read
  • Post last modified:February 25, 2023

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In this post, we will check out the top 10 best Semrush alternatives in 2023.

SEMrush is a widely popular digital marketing tool that offers a comprehensive suite of features to help businesses with their online marketing strategies.

It provides insights into competitor analysis, keyword research, and content marketing. However, with the constant evolution of the digital marketing landscape, businesses need to be aware of alternative tools that can offer similar or better features.

In this article, we will look at the 10 best SEMrush alternatives in 2023. Each tool offers a unique set of features, and businesses can choose the one that best fits their needs and budget.

These alternatives can help businesses with keyword research, SEO analysis, competitor research, and content marketing, among other things.

By understanding what each tool offers, businesses can make informed decisions and choose the one that can help them achieve their marketing goals.

10 Best Semrush Alternatives 2023

1 KWFinder

KWFinder is a good alternative to SEMrush, and it’s definitely worth considering if you’re looking for a great keyword research tool.

KWFinder is a tool developed by Mangools – a creator known for providing the best keyword research tools across types.

It delivers accurate results without any hassles and limitations. One of its most sought-after features is its ability to discover the keyword on the basis of location and language.

In addition, it can also give you access to long-tail keywords that are worth your time and energy to pursue.

Mangools has an inbuilt browser extension that works on both Chrome and Firefox browsers, which makes it convenient to use in any location or situation where you may need it the most.

The extensions help you to see backlinks of the current page, check domain strength, on-page analysis, and essential rank tracking data.

As such, it’s ideal for both freelancers and agencies who work on projects involving search engine optimization (SEO).

Mangools offers many of the same features as SEMrush, they have multiple set of tools which includes KWFinder, Serpchecker, Linkminer, Siteprofiler, and a lot more.

So if you want keyword research Then KWFinder tools of Mangools are the favorite to pick for other top tools check out of Mangools.

When it comes to cost, they offer three different plans: $29.90/month, $39.90/month, and $79.90/month. It is still the cheapest option compared to the price of tools like Ahrefs. KWFinder is number 1 in our list of 10 best semrush alternatives 2023.

2 Serpstat

Serpstat is an SEO tool that offers many of the same features as Semrush. Serpstat is very similar to SEMrush in that it provides keyword research, backlink analysis, and competitor analysis.

If you’re digging for a complete SEO tool, Serpstat is an ideal option that combines website analytics, keyword research tools, SERP analysis, backlink analysis, a rank tracker, and website audit features.

What’s more, the service also o provides link-building features and other tools to help you increase your search rankings on Google.

As with any service in this industry, Serpstat does not come cheap – pricing starts at $55 per month with discounts for annual subscriptions.

However, if you’re looking for complete SEO functionality in one place, Serpstat is worth checking out. In addition to keyword research, it includes analytics, link-building tools, and ranking monitoring.

You can also view tons of details about your competitors for a particular keyword, with an articulation of how visible they are and from where their visitors are coming.

Serpstat has some additional features that make it a great alternative to SEMrush:

  • Serpstat has better rank tracking than SEMrush does
  • Serpstat’s site audit tool is better than SEMrush’s
  • Serpstat also offers a free trial so you can test out the quality of their software before committing to purchase

3 Ahrefs

Ahrefs is a great tool for SEO. It has a lot of features and data, so it’s great if you want to go deep into your SEO.

It also lets you take a look at what’s going on with your competitors, which is important because they’re probably doing some things better than you are (and vice versa).

Ahrefs is another popular keyword research tool that delivers identical features to SEMrush. It lets you do research on your own site, the competition, and the search volume for an offered term or phrase.

The data provided by Ahrefs can be used for blog posts, articles, content marketing, and much more.

You also have the option to do the competitor’s analysis to grow your blog to the fullest. Competitor analysis helps you find referring domains, backlinks, organic keywords, and competitors’ most popular content.

One thing I really like about Ahrefs is its ability to provide a summary of the latest links pointing back to your website. These are perfect for things like online PR campaigns because they show all the relevant information in one spot.

Finally, one of my favorite features of Ahrefs is their domain vs domain comparison tool. I find this particularly useful when looking at two sites with a lot of similarities in terms of traffic. Domain vs domain lets me quickly see which domain has better backlinks and which ranks higher.

Overall, I recommend using Ahrefs since it offers unique insights into SEO performance. Additionally, this tool lets you track keywords over time which is extremely helpful when developing an SEO strategy. Ahrefs is number 4 in our list of 10 best semrush alternatives 2023.

4 Moz

Moz is a great tool for SEO, with lots of features and data to help you make smart decisions. It’s not cheap though, so it may not be the best choice if you’re on a budget.

The Moz Keyword Explorer does up the best when it comes to keyword exploring. It allows you to explore phrases, words, or keyphrases and see what the volume is, who is bidding on them and how much content there is for each keyword.

You can also download a CSV file of the results so you can plug them into your own marketing campaigns.

Exporting your rankings data to CSV can allow you to dig deeper into the data and directive trends across your stalked search engines and ranking pages.

You can export your rankings data from the Rankings section of your Campaign via the link to the right of your Tracked Keywords Overview.

Some other features include filtering by the keyword country. This click-through rate feature shows the number of clicks you’re anticipated to attract on page 1 of Google. Overall Moz is one of the best SEO tools and the top alternative for Semrush.

5 SEO Powersuite

SEO Powersuite is an alternative to Semrush. It has a lot of the same features as Semrush, but it also has some great additional ones.

This tool is a great one for digital marketers; however, it’s not quite as powerful as some of its competitors.

Seo Powersuite is a complete SEO toolkit that helps you to find and fix SEO issues on your site. It offers great features and is easy to use.

SEO PowerSuite is a full-featured SEO tool that delivers rank tracking, website audits, keyword research, and a lot more.

The SEO PowerSuite has a lot of aggregate data and it should be worth going for the tools, for advanced functionality.

It’s still a worthy option to go for if you know what you’re looking for. While SEO PowerSuite only proposes annual subscription plans, however, it is still a better deal comparing the cost of other tools like Semrush and Ahrefs.

If you are looking for an alternative to Semrush, then Seo Powersuite would be a good choice for you.

Features Of SEO Powersuite:

  • Perform keyword research and examine metrics like search volumes, keyword competition, and a lot more.
  • Stalk an unlimited number of keywords daily with the rank tracker.
  • Conduct website audits and on-page SEO
  • Analyze your competitors’ backlinks and referring domains.
  • Encounter link-building opportunities

If you’re looking for another option and you’ve already tried what appears to be everything else on this list, then SEO Powersuite might be right up your alley! SEO Pwersuite is number 5 in our list of 10 best semrush alternatives 2023.

6 SpyFu

SpyFu is a competitive intelligence tool that helps you track your competitors’ search engine marketing campaigns.

It allows you to see how many keywords they’re ranking for, how much traffic each keyword gets, and what their average cost per click is.

SpyFu’s main focus is on keyword data. It provides its users with information about:

  • Which keywords are driving the most traffic to their site;
  • The number of times each keyword has been used (this helps you understand whether or not it’s worth investing more time into a particular topic); and
  • How much does each keyword cost to advertise (you can then adjust your budget accordingly)?

7 Keyword

Keyword is a tool that allows you to find keywords for your website and blog. The free version of this tool gives you a lot of information about the ranking and traffic levels of keywords, but it only shows the top 10 results for each keyword. is a long-tail keyword research tool that can deliver thousands of keyword suggestions from real user queries.

Knowing how to pick the right ones is key. If you’re a retail store, for example, your product might be niche enough that it doesn’t matter which words you rank for because people will know exactly what it is when they see it.

But if you’re a startup or looking to grow into a new market then understanding what people are searching for and ranking for those terms is essential to success.

Start off by thinking about what words you want to rank for. Then do some competitive research so you know who your competitors are ranking for and where they’re getting their traffic from. With this information, go back to Keyword Tool and plug in your desired keywords.

When you search keywords in this tool it will let you explore search volume, trend, average CPC, and competition. The number next to each one tells you its monthly search volume.

You can also use this tool to search for long-tail keywords and analyze their monthly search volume (monthly searches), CPC, traffic cost, competition level, and much more.

The paid version of Keyword Tool provides access to more data such as:

  • Monthly Search Volume (MV) – This feature shows how often people are searching for your target keyword or phrase on Google over time. It will show you how many times per month someone searched for your target keyword or phrase on Google in the last 12 months (or since April 2014). This will help you understand if there is any interest in that particular topic so that when they do an actual search they find what they’re looking for rather than having no result at all because nobody else has been talking about it yet!
  • Competition – Shows how difficult it would be to rank the first page when using any given keyword or phrase based on competition level which includes: the number of domains competing with yours plus the number of pages indexed under each domain; backlinks from other sites pointing directly toward those pages; clicks per day; revenue potential from ads displayed during these searches, etc…

8 Ubersuggest

Ubersuggest is a free tool from Neil Patel that shows search volume data, keyword suggestions, a view of how hard your keyword will be to rank for, and a lot more.

It’s great for getting ideas or narrowing down your list of potential keywords to target. If you have an idea of what your niche might be, then you’ll know which keywords are easier to rank for than others.

If you’re still not sure what topic you want to write about, start by looking at the trending searches on Ubersuggest.

It doesn’t matter if you end up writing about both of them because most niches are broad enough to cover multiple topics, but if there’s one in particular that really catches your eye, go with that.

With this tool you will get to see lots of recommendations for related keywords, you can also able to view the top 100 Google results for that keyword, with calculated visits, a number of backlinks, a domain score, and a total number of social shares.

With Ubersuggest you are able to know domain overview, keyword suggestions, content ideas, and backlink data. Ubersuggest is number 8 in our list of 10 best semrush alternatives 2023.

9 SE Ranking

10 best semrush alternatives

SE Ranking is one of the best free tools for keyword research and is super easy to use, which is why we love it so much.

SE Ranking is another all-in-one SEO solution that delivers a fantastic range of tools and features. Some of the notable features include rank tracking, keyword research and suggestion, backlink analysis, and a lot more.

It is a tool to check the ranking of your site in Google searches. It’s a freemium tool, which means you can use it for free as well as get paid features with the premium plan.

It’s very comfortable to use, specifically for beginners that would get confused with all of Ahrefs’ options.

Its website rank tracking is top-notch. It’s a complete SEO tool that gives you insight into how to solve the issue if something goes wrong with your website.

Features Of SE Ranking:

  • A large keyword database
  • A precise keyword rank tracker with ranking updates depending on the chosen plan.
  • Site audit and on-page SEO checker tools to inspect for technical SEO issues and optimize your content for search engines.
  • Assemble white-label SEO reports with an easy report builder and organize automated reports for you.

10 Similarweb

10 best semrush alternatives

SimilarWeb is a tool that offers competitive research, keyword research, and website analytics. It’s a platform that provides data on sites like Google, Facebook, YouTube, and Amazon.

SimilarWeb is a competitor analysis tool that helps you understand your competitors’ traffic sources, traffic numbers, and audience demographics.

You can use it to find out what your competitors are doing right or wrong when it comes to their marketing strategy.

SimilarWeb also gives you data on how much traffic each site gets, where they get it from, and what keywords they rank for.

SimilarWeb gives you information about your competitor’s backlinks, which tells you where they’re getting their links from and what anchor text they’re using in their campaigns.

The tool also provides information on the number of pages on each site as well as engagement statistics such as bounce rate, average time spent on a page, etc.

This report shows a list of all domains that have similar content to yours based on the number of shared keywords between them both.

Similarweb really has all tools to excel in digital marketing and is one of the best alternatives for Semrush. Similarweb is number 10 in our list of 10 best semrush alternatives 2023.

11 Majestic

10 best semrush alternatives

Majestic is one of the best alternatives to Semrush. It’s a real-time SEO tool that can give you a lot of information about your website, including backlinks, traffic, and more.

Majestic has been around for over 10 years and it’s one of the best SEO tools available on the market today!

Majestic is an excellent alternative to Semrush. It’s a great tool for backlink analysis, keyword research, and competitor analysis. However, it’s not as good at analyzing SERPs as Ahrefs is.

It also has its own version of Site Explorer which is called Link Explorer and is quite similar to that offered by Ahrefs.

But if you’re peeking for something concentrating on backlink analysis, you can try Majestic for sure.

The tool also helps you to examine your competition by studying the changes they made on specific dates. Majestic comes with a variety of tools that can be used for different purposes such as:

  • Organic visibility – This shows the number of indexed pages from Google or Bing in each country/region on their respective engines (Google vs Bing).
  • Referring domains – This shows how many referring domains you have in total across all search engines. You can see this number broken down into two categories: organic links found by Majestic (this includes those found with their Site Explorer) versus external referrers like social media platforms etc… The latter can be seen under External Outreach > External Referrer Metrics > Social Media Metrics section within your account dashboard.

12 Raven Tools

10 best semrush alternatives

Raven Tools is one of the best alternatives to SEMrush. It has all the features that are offered by SEMrush, but it has a user-friendly interface, and it is easy to use.

Raven Tools is a desktop software that can be used to track keywords in multiple locations such as Google, Yahoo!, Bing, Amazon, YouTube, and more. This makes it easier for you to analyze your competitors and optimize your own website.

Some of the features offered by this tool are:

Site Audit – This feature allows you to audit your website using various tools and help you to fix all websites issue in the blink of an eye and can also check for any broken links or redirects on your site.

Keyword Research – You can use this tool for keyword research purposes. It will help you find out which keywords are most likely to bring in traffic to your website. This feature also provides information about how many people are searching for each keyword.

Competitive Analysis – Raven Tools allows you to conduct a competitive analysis of other websites within a given niche so that you can get an idea about what they are doing right and wrong when it comes to marketing their products or services online.

13 Screaming Frog

10 best semrush alternatives

Screaming Frog is a popular web crawler and the best semrush alternative that helps website owners to identify and fix issues related to SEO, speed, security, or usability.

Screaming Frog is a desktop application that you can use on your computer. It helps you find errors on websites and it is also good for auditing websites.

It’s a great tool for SEOs, site owners, web developers, QA engineers, and professionals who want to improve their website’s visibility in search engines. Screaming Frog is number 13 in our list of 10 best semrush alternatives 2023.


Semrush is good, but it’s not the only tool out there that can help you with digital marketing. If you’re looking for alternatives to Semrush, here are some other tools we recommend.

  • KWFinder: This is a really good tool for keyword research and backlink analysis. The main difference between KWFinder and Semrush is that Semrush has more features while KWFinder does at a lower price point. However, if you’re just starting out with digital marketing or don’t need all of the features offered by Semrush, then I would recommend using KWFinder. This makes it ideal for newbies who want a simpler solution without having to pay more money than necessary just yet!

With this list, you will be able to find a suitable Semrush alternative for your digital marketing needs. These tools are all great in their own way and they can help you achieve better results than with the original tool. So don’t wait any longer – go ahead and try one of these alternatives today!

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Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.

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