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10 Best Email Marketing Tools For Small Businesses 2023

  • Post category:Fin -Tech
  • Reading time:32 mins read
  • Post last modified:February 19, 2023

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In this post, we will check out the top 10 best email marketing tools for small businesses in 2023.

Email marketing is an effective way for small businesses to communicate with their customers and promote their products or services.

With the right tools, small businesses can create and send professional-looking emails, automate their campaigns, and track their results.

However, with so many email marketing tools available, it can be overwhelming to choose the best one for your business.

In this article, we have compiled a list of the 10 best email marketing tools for small businesses in 2023.

These tools offer a range of features and pricing options to suit different business needs and budgets.

Whether you’re just starting out or looking to upgrade your current email marketing software, we’ve got you covered. So, let’s dive into the list and find the best email marketing tool for your small business.

What Is An Email Marketing Tool?

An email marketing tool is a software or platform designed to help businesses and organizations create, manage, and automate their email marketing campaigns.

These tools typically provide a range of features and functions, including email template design, contact list management, campaign scheduling, and analytics reporting.

Email marketing tools make it easy for businesses to reach out to their customers and prospects, keeping them informed about products, services, promotions, events, and other news.

One of the primary benefits of email marketing tools is their ability to help businesses streamline their campaigns.

Rather than manually sending out individual emails to each contact, businesses can use these tools to create automated email sequences that are triggered by specific actions or events.

For example, a welcome email might be sent automatically when a new subscriber joins a mailing list, or a follow-up email might be sent after a customer makes a purchase. This automation can save time and effort while ensuring that contacts receive relevant messages at the right time.

Email marketing tools also typically include a range of analytics and reporting features. These tools can help businesses track the performance of their campaigns, monitoring metrics such as open rates, click-through rates, and conversion rates.

This data can be used to optimize campaigns over time, making adjustments to subject lines, email content, and targeting to improve results. Additionally, email marketing tools may provide segmentation and personalization capabilities, allowing businesses to target specific groups of contacts with tailored messages that are more likely to resonate with them.

Overall, email marketing tools can be an incredibly powerful tools for businesses looking to engage with their customers and prospects.

By automating campaigns, tracking performance, and delivering targeted, personalized messages, businesses can build stronger relationships with their audiences and drive meaningful results.

Whether you are a small business owner or a marketing professional, email marketing tools can help you unlock the full potential of your email campaigns.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is an essential aspect of digital marketing, and it has become a fundamental tool for businesses looking to generate leads and convert them into customers.

It is, therefore, vital to choose the best email marketing service that meets the needs of your business.

The right email marketing service can provide you with valuable data, tools, and templates that can help you create effective email campaigns. The following are reasons why choosing the best email marketing service is crucial.

Firstly, the best email marketing service provides a better return on investment. With the right service, you can automate your email marketing campaigns, send targeted emails, and track your email marketing campaign’s success. This will help you optimize your campaigns and ensure that your message is getting to the right audience, thereby improving your ROI.

Secondly, the best email marketing service will save you time and resources. With the right tools and templates, you can create effective email campaigns that resonate with your target audience. You can also automate your email campaigns, which frees up your time and resources to focus on other aspects of your business.

Thirdly, the best email marketing service will improve your email deliverability rates. A reputable email marketing service has relationships with internet service providers, ensuring that your emails are delivered to your target audience’s inbox. This will help you avoid spam filters and ensure that your message is delivered to the right audience.

Lastly, the best email marketing service will help you build better relationships with your customers. With the right email marketing service, you can segment your audience, personalize your messages, and create email campaigns that speak to your target audience. This will help you build trust and credibility with your customers, leading to increased customer loyalty and engagement.

In conclusion, choosing the best email marketing service is crucial for businesses looking to generate leads, convert them into customers, and build better relationships with their audience.

The right service can provide you with valuable tools, data, and templates that can help you create effective email campaigns that resonate with your target audience, leading to a better return on investment, improved email deliverability rates, and improved customer relationships.

10 Best Email Marketing Tools For Small Businesses 2023

1 Sendinblue

Sendinblue is one of the most popular and recommended email marketing tools on the market. the tool has everything needed to launch successful email campaigns.

The best part of Sendinblue is its forever free plan which is suitable for everyone who wants to start their email campaigns.

You can send up to 300 emails per day which too free of cost. Sendinblue is without a doubt one of the most popular email marketing tools available in the market.

Sendinblue is packed with all the features needed to have successful email campaigns. The platform also has a ton of templates with built-in CRM.

The platform is rapidly gaining popularity in Europe due to its ease of use, attractive pricing plans, and excellent automation capabilities.

One of the standout features of SendinBlue is its user-friendly email editor, which lets even beginners create stunning and highly engaging emails quickly.

The software also offers various automation tools, which allow you to send transactional emails, create workflows, and segment your audience effectively.

SendinBlue’s AI algorithms also help you choose the best time to send bulk emails, ensuring that your messages get delivered to the right people at the right time.

The platform’s pricing is very competitive, with a free plan that supports unlimited contacts and up to 300 emails per day, albeit with SendinBlue branding.

If you opt for their paid plans, starting at $25 per month for Lite, you will have access to a more advanced feature set, including a landing page builder, live chat, sales CRM, and Facebook ads integration.

They also offer a separate SMTP bulk email marketing service, which can help you automate and send content-based emails directly from your WordPress site.

Overall, SendinBlue is an excellent choice for businesses looking to streamline their email marketing efforts and improve customer engagement.

With a simple-to-use interface, comprehensive automation tools, and affordable pricing plans, it’s no wonder the platform is rapidly gaining popularity in Europe and beyond. Sendinblue is number 1 in our list of 10 best email marketing tools for small businesses in 2023.

2 Constant Contact

It’s just impossible not to mention Constant Contact when we talk about email marketing. If you wanted to get into email marketing then Contact Contact is just for you.

The platform comes with a drag and drops email builder which is super easy to start with. You can play with the text and images to create the best email format for your campaigns.

One of its key advantages is its vast collection of responsive design templates that are mobile-friendly and customizable. This allows users to create visually appealing emails that are optimized for various devices.

The drag-and-drop email editing tool makes it easy to create emails, and users can even schedule emails on the go using the mobile app.

The integration with social media marketing tools is also a valuable feature that can help businesses extend their reach beyond their email list.

However, one major drawback of Constant Contact is the poorly performing WordPress plug-in. This can be a significant issue for businesses that rely on WordPress to manage their website and email marketing campaigns.

On the plus side, Constant Contact provides free live chat support for all users, which can be helpful when users encounter issues or have questions.

Automation is one of the added benefits of Constant Contact. The Pricing has two modules:- The core plan starts at $9.99/month and the Plus plan comes at $45/month.

3 Mailerlite

MailerLite is one of the top 5 email marketing tools available in the market. It’s not wrong to say that Mailerlite has some of the cheapest plans in the market.

Mailerlite is a good email marketing tool for small business owners who want to send transactional emails, such as auto-response emails and welcome messages.

Mailerlite also has an option that allows you to send newsletters, which makes it a good choice if you want to build your brand through email newsletters.

The platform has some top-notch functionalities which include automation, sign-up forms, landing pages, pop-ups, newsletters, and surveys.

The platform comes with a concise dashboard and a drag-and-drop editor, which makes it effortless for anyone to design a beautiful high converting message.

With Mailerlite you can also Segment your subscribers to improve personalization and optimize your campaigns with added features like A/B testing.

So if you are looking for an inexpensive email marketing tool then straight go to Mailerlite. It’s only $9 a month for an unlimited monthly email to 1,000 contacts. Mailerlite is number 3 in our list of 10 best email marketing tools for small businesses in 2023.

4 ActiveCampaign

ActiveCamapaign is another top email marketing tool commonly used by tons of businesses. Trustradius rated ActiveCamapign as top in five categories.

If you’re looking for a full-featured email marketing platform that is easy to use and has a great user interface, ActiveCampaign is the best choice.

Businesses that want to market to their customers through email will find ActiveCampaign very useful.

ActiveCampaign is surely one of the top and most active email marketing tools in the market. The platform provides world-class features and solutions which every business needed to scale.

With ActiveCampaign you can start sending subscribed users the welcome email Likewise, you can also schedule your emails for a particular date, and that too without any hassle.

ActiveCampaign also integrates with 870+ apps, you can bind with the tools that make the most sense for your business.

The platform is impressively instinctive and more effortless to use than some tools in the market.

ActiveCampaign Lite Plan starts at $29 per month, Plus Plan will costs $49 per month, the Professional plan will costs $149 per month, and all the plans are billed yearly.

5 Hubspot

HubSpot is the one-stop destination when it comes to marketing automation. Their email marketing solution is sure to look for and has every tool for a successful business.

Hubspot is a comprehensive marketing platform with tools for email marketing, social media, lead generation, web analytics, and more.

One of the most attractive features of the service is that it’s free to start, making it accessible for small businesses or individuals just getting started with email marketing.

With HubSpot’s drag-and-drop email builder and a selection of templates, users can create a completely custom newsletter that matches their brand’s personality and colors.

The native integration with the HubSpot CRM allows for highly personalized emails based on subscriber information, such as device type, country, or list membership.

In addition to its email marketing capabilities, HubSpot offers an all-in-one marketing platform that includes CRM, automation workflows, sales tools, a website builder, and an operations hub.

This makes it an ideal choice for businesses looking to consolidate their marketing efforts into one platform.

HubSpot’s email marketing service comes with a range of features you’d expect from enterprise-level email marketing software, such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, and drip campaigns.

The free version of HubSpot allows for up to 2,000 emails and unlimited subscribers, while paid plans start at $45/month for more advanced capabilities. Hubspot is number 5 in our list of 10 best email marketing tools for small businesses in 2023.

6 Omnisend

Omnisend is one of the top platforms when it comes to email marketing. All templates provided by Omnisend are customizable.

They offer a set of marketing tools that is quite good to excel your business at scale. Some of the features include marketing automation, web push notifications, segmentation, pop up, and forms.

Their free plan provides all the essential features, including pre-built automation workflows, A/B testing, subscriber segmentation, and performance reports, making it one of the most generous free email marketing plans available. However, as your subscriber list grows, you will need to upgrade to their paid plans.

Omnisend integrates seamlessly with popular website builders and eCommerce platforms like Shopify, WooCommerce, and BigCommerce, as well as with other business tools like live chat software and helps desk services.

The platform’s pre-built eCommerce marketing automation workflows, including cart abandonment emails, cross-sell emails, and welcome email series, are designed to help drive revenue for your business.

The email builder is user-friendly and comes with a vast selection of templates that can be personalized using Omnisend’s powerful targeting and segmentation features.

Omnisend’s free email marketing plan lets you contact up to 250 subscribers, and their paid plans start at $16 per month.

7 GetResponse

GetResponse is one tool for multiple solutions. The tool can do more than that email marketing. The platform has some diverse features to grow your business.

The features incuses are email marketing, autoresponders, lead magnet funnel, landing pages, sign-up forms, and web push notifications.

One of the key benefits of the tool is its drag-and-drop email builder, which allows users to create professional-looking newsletters easily.

The platform also provides an A/B testing feature, making it simple to analyze and modify campaigns for better performance.

The platform also offers 500 pre-designed email and newsletter templates for users who do not want to design their emails from scratch.

One of the standout features of GetResponse is Autofunnel which enables you to create funnels for leads and more.

With the help of refined segmentation, you can optimize your campaign performance by guiding you to the actionable senses.

Pricing of GetResponse starts at $15.58/Month, $48.38/month for Plus, $97.58/month for professionals.

8 Convertkit

top 10 best email marketing tools

ConvertKit is a well-known brand for email marketing campaigns. The platform is used by most bloggers, social media influencers, and YouTubers.

It is ideal for businesses that are still growing their mailing list. One of the key features of ConvertKit is its customizable opt-in forms that allow users to create sign-up forms that meet their specific requirements.

ConvertKit also offers email automation features that allow users to send out automated emails to their subscribers.

Additionally, users can create drip campaigns that allow for more controlled and extended email campaigns. This can be helpful for businesses that want to nurture their leads over a period of time.

ConvertKit is surely the go-to marketing tool for creators that allows you to grow and monetize your audience with comfort.

ConvertKit has a ton of third-party direct integrations that helps you scale your business easily.

9 Aweber

top 10 best email marketing tools

AWeber is still one of the best and top 10 tools in the market. The service you got from Aweber is great and truly expensive for any kind of business. An AWeber pricing list is really good and great if you are just starting out.

One of the best benefits of using Aweber is that its top features are available in every plan. Pricing is based on the number of subscribers you need for your campaigns.

Aweber can be used by beginners because it’s user-friendly, easy to understand, and comes with features such as autoresponders and social media integrations.

Aweber Provides an easy drag-and-drop builder with pre-made templates, to create the best email formats for your campaigns.

You will also get progressive reports and analytics, which can be used to understand click-through rates and open rates. The platform also integrates with the other top apps which include WordPress, PayPal, elementor, Wix, and Google Analytics.

The free plan of Aweber is limited and the premium plan starts at $19.33 per month which is billed yearly.

10 Drip

top 10 best email marketing tools

Drip is one of the fastest-growing email marketing tools. It’s a CRM that delivers email marketing capabilities to customers.

It is a comprehensive tool that offers a range of features including marketing automation, sales funnel management, and personalization.

One of the standout features of Drip is its seamless integration with popular website builders like WordPress and WooCommerce, which makes it easy to capture leads with pop-ups and opt-in forms.

What sets Drip apart from other email marketing platforms is its intelligent marketing automation tools, advanced email segmenting, split testing features, list groups, and a visual drag-and-drop builder for automation workflows.

These features allow users to create targeted email campaigns that generate more sales and engage customers on a more personal level.

Drip also offers excellent support options, including live chat support, webinars, automation training, free guides, and detailed documentation.

Drip provides pay as you with go plan, starting at $39/month.

Kamran Khan

A geek, who just loves to update sports, gaming, and tech updates from around the world to the other geeks out there. A passionate sports lover, a tech geek from the mind, and a gamer from the heart.

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